Copyright © 2014 Leonardo Worldwide Corporation Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 [email protected] om Mobilizing Hotel Storytelling to Reach Travel Shoppers May 29, 2014 Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo Adam Anderson, Director of Industry Relations, Expedia Shannon Pratuch, CEO, Scene Marketing Group Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 [email protected] om
Mobilizing Hotel Storytelling to Reach Travel Shoppers
Jan 28, 2015
More than 25% of travel shoppers research and book hotels on their mobile devices - are you reaching these shoppers? View these slides from our webinar, Mobilizing Hotel Storytelling to Reach Travel Shoppers, to learn why mobile optimization is vital for hotel websites.
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Copyright © 2014 Leonardo Worldwide Corporation
Technical Difficulties?Contact
Citrix GoToWebinar1-800-263-6317
Mobilizing Hotel Storytellingto Reach Travel Shoppers
May 29, 2014
Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo Adam Anderson, Director of Industry Relations, ExpediaShannon Pratuch, CEO, Scene Marketing Group
Technical Difficulties?Contact
Citrix GoToWebinar1-800-263-6317
Darlene RondeauVice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau
Follow:
@vfmleonardo
Tweets & Questions:
#leonardomobile
Adam AndersonDirector of Industry Relations
Expedia Inc.
Shannon PratuchCEO
Scene Marketing Group
► To browse for destination inspiration
► To research travel options
► To purchase accommodations
Mobile Is Used:
Adam AndersonDirector of Industry Relations
Expedia Inc.
5* things you need to know about hotel shopping journey on mobile devices*actual presentation may include more than 5 things.
Director of Industry Relations, Expedia Inc.Adam J. Anderson
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 9
Mobile Share of Online TravelMobile share of travel will be 3x as much in 2015 for the US.
2015
27%
2013
10%
3x
Source: PhoCusWright
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 102013 Business Insider
Personal Computers
Smartphones
Tablets
Smart TVs
Wearables
How we Access the Internet is Rapidly ChangingSmartphones have overtaken the PC and newer devices such as tablets, smart TVs and wearables are gaining traction.
2009 2013E
3%
12%
10%
52%
23%
40%
60%
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 11
We’re Creating a Multi-Screen Traveler ExperienceShifting from HTML to a live data exchange allows our brands to present a leading-edge travel experience adapted for how people search and shop.
Smart TVGoogle Glass™Smart Watch
InspireResearch
Select
Compare
BookShare
PhoCusWright US Consumer 5th Edition© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 12
Consumer BehaviorConsumers visit on average at least 10 sites before purchasing.
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 13
Mobile Bookings Differ from Computer Bookings; Phone Bookings Differ from Tablet
Expedia and Hotels.com points of sale, L12 months through April 2014, US point of supply
Booking Window
Length of Stay
6.7
1.5
20.0
2.0
Mobile phone
Tablet
YTD through 4/2014
20132012
15.010.48.8Mobile phone
and tablet combined,
booking window is growing
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 14
Short: Opaque, Mobile
Medium booking window: Retail, Corporate
Long booking window:Packages, International Travel
Our multi-channel, multi-platform structure can compliment your business strategy, while attracting travelers at various points in the shopping and booking process.
Use Mobile Strategically
Make Your Hotel Available via Mobile
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 15
125MM apps downloaded 90 downloads/minute
As of December 2013Source: PhoCusWright U.S. Online Travel Overview Thirteenth Edition
>140 mobile websites
~70 countries
35 languages
Mobile is here, not coming
It’s not just about the smartphone any longer;
consider multi-device usage in your marketing
The Shopping Journey, is just that
Key Takeaways
Shannon PratuchCEO
Scene Marketing Group
Don’t operate solely on a 9-5 mentality
Partner
It’s totally do-able by all types of properties
Key Takeaways
The Ultimate Visual Storytelling Solution for Hotels
VBrochure
VScape Media Publishing
VNetwork Analytics Customer Success
BestSTART++ + ++
Online Players Mobile Web
GalleryFacebook
► About Leonardo
► Invitations to upcoming webinars● June’s topic is Best Practice Storytelling on 3rd Party Travel Channels
► Recording of this webinar● Share it with your colleagues
It’s a Wrap
Copyright © 2014 Leonardo Worldwide Corporation
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