Mobilization of healthcare

The Mobilization of HealthcareBrian Dolan, Editor and Co‐Founder, MobiHealthNewsTom Torre SVP/General Manager FIS Consumer DirectedTom Torre, SVP/General Manager, FIS Consumer Directed Healthcare Solutions

Agenda

• Brian Dolan, Editor & Co‐Founder, MobiHealthNews– Trends shaping mobile health

– Mobile application stats

– Mobile user demographics

– Mobile health interest and market opportunity

– Market statistics

• Tom Torre, SVP/General Manager, FIS Consumer Directed Healthcare gSolutions– New challenges necessitate new tools

– The mobile landscape 

– The consumer directed healthcare tie in

– FIS mobile strategy

– WealthCare Mobile

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Metrics & Trends Shaping Mobile HealthMobile Health

Brian DolanEditor and Co‐FounderMobiHealthNewsMobiHealthNewsbrian.dolan@mobihealthnews.comwww.mobihealthnews.com

Mobile App StatsMobile App Stats

• HEALTH APP ADOPTION: 9%9 percent have an app on their phone to track or manage their health. – Pew

• FITNESS APP ADOPTION: 21%21 percent of smartphone users have a fitness or workout related app. – Parks 2010

• MED DEVICE TO PHONE TRANSFERS: 4%• MED DEVICE TO PHONE TRANSFERS: 4%4 percent of people who use personal medical devices move the data to their phone – Parks 2010

• FUTURE HEALTH APP USER BASE: 500M500 million smartphone users will be using health apps by 2015 Research2Guidance 2010500 million smartphone users will be using health apps by 2015. – Research2Guidance 2010

Example peripheral devices that connectExample peripheral devices that connect to mobile phones…

AliveCor iPhone ECGNot presently available for sale. Not cleared for sale as a medical device in the USA

Sanofi‐Agamatrix iBGStar

iHealth Blood Pressure DockWiThings Blood Pressure

Mobile Phone User Demographics

• RACE: 15 percent vs. 11 percent vs. 7 percent15 percent of African American mobile phone users have a health app vs. 11 percent Latino vs. 7 percent Caucasian – Pew 2010

• GENDER: 10 percent vs. 8 percent10 percent of male mobile phone users have a health app vs. 8 percent of female mobile phone users – Pew 2010

• LANGUAGE: 9 percent vs 1 percent• LANGUAGE: 9 percent vs. 1 percent9 percent of English speaking mobile phone users have a health app on their phone vs. 1 percent of Spanish speaking users – Pew 2010

INCOME 23 t 15 t• INCOME: 23 percent vs. 15 percent23 percent of mobile phone users with a health app on their phone have annual salaries from $50k - $75k+ vs. 15% with salaries from <$30k - $49,999 – Pew 2010

Mobile Health InterestMobile Health Interest

• CAREGIVERS: 72%• CAREGIVERS: 72%72 percent of caregivers interested in connected monitoring devices – PwC 2010

• HEALTH INFO VIA TEXT: 21%21 percent of US consumers interested in health information being sent to their phones via text messages – PwC 2010

• PERSONAL MONITORING: 50%50 percent of consumers want a personal monitoring device to help them make healthier decisions. – Deloitte 2010

• DIABETES PATIENTS: 60%Only 60 percent of diabetics in our home monitoring program were Internet users – Dr. Joseph Kvedar, Partners Health Care

Market OpportunityMarket Opportunity

• $50 BILLIONOpportunities in the global mobile health market worth $50 billion – McKinsey 2010

$• $4.6 BILLIONMobile health and fixed telemedicine market will top $4.6 billion by 2014 – CSMG

• $706 MILLION• $706 MILLION$706 million is the total estimated amount that the healthcare industry will spend on mobile applications in 2010 – Compass Intelligence

• $2 $6 BILLION• $2 - $6 BILLION$2 to $6 billion is the amount health care providers will save thanks to remote patient monitoring over cellular networks in 2014 – Juniper Research

Topol’s Top Ten Targets f i l di ifor Wireless Medicine

Market StatisticsMarket Statistics

• MARKET GROWTH: 25%• MARKET GROWTH: 25%Home health and disease management markets to grow 25 percent in 2010 and remain steady for five years. – PwC 2010

MARKET WORTH $4 4Billi• MARKET WORTH: $4.4BillionWireless home health market to be worth $4.4 billion by 2013 – Parks Research

• COMMUNICATING W/ PHYSICIANS:• COMMUNICATING W/ PHYSICIANS: 62%62 percent of people with chronic conditions said communication with their physicians via home medical devices would help them improve their health. –GfK R 2010GfK Roper 2010

mHealthApps StatisticsmHealthApps Statistics

• mHEALTH APPLICATIONS: 200M200 million mHealth applications are in use as of mid-2010. – Pyramid 2010

• MEDICAL & FITNESS APPS: 9,000Number of health, medical and fitness apps available for iOS, BlackBerry and Android: 9,000 apps. – MobiHealthNews 2010

• CHRONIC DISEASE MGMT APPS: 200200About 200 apps focused on chronic disease management launched between February and August 2010. – MobiHealthNews 2010

% Growth of iPhone Medical S b i

Medication Adherence Apps Grew 

Subcategories

ppQuickly in 2010; EMR, Reference & 

Babies Also Fast‐Growing

Top Ranking MedicalReferenceApps for Consumers

Want More Information?

Brian DolanEditor and Co‐FounderMobiHealthNewsbrian.dolan@mobihealthnews.comwww.mobihealthnews.com

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The Mobilization of HealthcareTom Torre

SVP/General Manager, FIS Consumer Directed Healthcare Solutions

New Challenges. New Tools.Cost Technology and Service Delivery TransformationCost, Technology, and Service Delivery Transformation

Increased pressure for cost containment

Increased  financial burden on employees

New andNew and increased consumer expectation 

engagement and 

New mobile technologies and services

tools

The Mobile Landscape is Rapidly Expanding to More Connected Consumers

• U.S. mobile phone subscriptions to reach 316M by 2012

– Mobile phone penetration to exceed 100% by 2012

– ANDMobile‐connected devices forecasted to grow (e.g., iPod, Kindle, iPad, Sony PSP)

• Device types rapidly changing and how consumers use them

S t– Smart

– Smartphones expected to be majority of mobile phone base by 2012

FeaturePhones

SmartPhones

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Phones Phones

Integrated VisionOngoing Progress & Development

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Mobile StrategyScalable Configurable and Consistent

• Mission– Deliver best in class integrated 

health and wealth mobile solution

Scalable, Configurable, and Consistent

health and wealth mobile solution

• Objectives– Build and provide a scalable and u d a d p o de a sca ab e a d

configurable mobile application

– Leverage the breadth and depth of the FIS data setsof the FIS data sets.

– Provide consistent branding across the various (online, mobile, paper) channels to new and existing FIS customers

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Mobile Aids Clients/CustomersService/Cost Goals and Address Channel Need

• Enhance brand equity and relevance in competitive field– New customer acquisition and referralNew customer acquisition and referral 

marketing

– Higher customer satisfaction and improved retention

• Reduce costs through migrating to g g gself‐service interaction/education– Phone volume reduction

• Differentiate your businessQuickly moving from leading market to– Quickly moving from leading market to market requirement

• Empower participants– Users can access when/where they see 

fitfit

• Proactively communicate with participants

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Enterprise Mobile App Features

My Accounts My Health My Claims My Resources  Integration Points

•Enrollment•View expenses•Account accessM l t

•Wellness content

•Wellness reward•View / update

•Mobile receipt capture

•Pay claims•Manage auto

•Clinic/Rx Locater

•Health calculators

•Health plan data•Employer data•Custom points

•Manage alerts•Payback ineligible trans

•HSA bill‐pay•Manage direct

•View / update PHR

•Emergency PHR•Mobile Health ID

•Manage auto pay

•View claim history

•Submit  claims

calculators•Service inquiries•Contact administrator

•Update •Manage direct deposit

•Lost/stolen card•Change election

•Health related alerts

•Fax/e‐mail  health history

pdemographics

•Research investment options 

d•Refill prescriptions

•Provider ratings•Find My Provider

•Cost estimation

First release targeted to be available 3rd quarter 2011

Questions & Answers

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Thank YouTom Torre

781‐250‐6209

[email protected]