Mobility Solutions in the Enterprise Avaya Users Group August 2012 Maria Volynsky Sales Director Bill Tozer Senior Systems Engineer.

Mobility Solutions in the Enterprise

Avaya Users Group

August 2012

Maria VolynskySales Director

Bill TozerSenior Systems Engineer

2

Sonus Company Overview Mobility in the Enterprise

– What are users looking for?– Benefits to users & organization

Fusion Mobility– Overview– Key differentiators– Other related applications– The deep dive, pulling it all together

Q&A

Agenda

Sonus Company Overview

4

Sonus Snapshot

MarketLeadership

600B+MINUTESof VoIP traffic

150+ SERVICE

PROVIDER NETWORKS

ProductLeadership

Over $1.5Bin products

shipped

LARGESTIP VOICE

NETWORKS

Innovation

~1,100Employees

71%Engineering

Cumulative R&Dspend over$600M

from inception

Strong FinancialPosition

STRONG BALANCE SHEET & NO DEBT

2011 Revenues of$260M & growing

5

A Top USRetailer

A Top US Airline

TopUS Retail

Banks

$

Top US Healthcare

and Insurance

The Top US Payroll

Company

Largest Public

Universityin California

Top Enterprises Rely on Sonus

6

Current Areas of Business

Trunking

Market Leadership: 600B VoIP minutes annually

Tier1 relationships worldwide

5 Year TAM: $12.7B

CAGR: -1%

Enable the evolution to SIP

Distributed intelligence with centralized routing and policy

management

SBC

Hybrid + Standalone Play

5 Year TAM: $3.8B

CAGR: 20%

Second Generation SBC Offering, with onboard

transcoding

Security, Transcoding, Media Services, Call Control and

Operaitons

Communication Applications

Successful Large Scale deployments of Voice as a

service

5 Year TAM: $5.3B

CAGR: 10%

Enabling application delivery layer within existing

environments

Mobility, Click2Connect, Multimerdia Conferencing,

Prepaid, Light Contact Centers, Recording

7

Key Benefits of FMC/Enterprise Mobility

slide 7

• Over 50% of users place mobile calls when they are at home or office (Wireless Review)

WiFi exists or can be supported in both places

• Approximately $700 is incurred in cellular roaming charges during an in international trip (Light Reading)

This is 12 times the average monthly bill for in region calling

8

• Seamless feature functionality across mobile phone and office PBX extension• Improved coverage of cellular vs WiFi locations• Active directory integration simplifies communications between employees

User Experience

• Reduce cellular toll charges with WiFi offload• Support for BYOD integrated with enterprise voice applications (fewer phone

sets)• Bring remote workers “into the fold” without additional infrastructure spend

Cost Avoidance

• Anytime/anywhere access to employees• Secure provisioning of FMC endpoints• Corporate identity for outbound contact which encourages more direct

communications with end customers• Centralized call recording capabilities

Enhanced Productivity and Corporate Compliance

What Does Fixed Mobile Convergence Mean to Your Organization/Users?

Enabling an Application Environment

10

The Desired Outcome

Cloud Applications Mobility Modality

SMSIM

Enable Applications

without disrupting

existing telephony solutions

11

Enterprise

BYOD

BYOA

Product-ivity

Key Trends Impacting Enterprise Communications

Big DataCloud

• Security• Privacy• Archive,

Search & Retrieval

• Data Mgmt• Data Quality• Integration

• FMC• E-SBC• Virtualization

Application ManagementApplication Servers

Backup and Recovery SystemsDynamic Web Application Development

• SBC, E-SBC• Virtualization• Hybrid Models• Cap & Grow

• Presence• Conferencing• Team

Collaboration• Social software• CEBP

12

Fusion™ Applications

Fusion™ Attendant Console

Rich collaboration app for tablets

Fusion™ ConferencingCarrier-class IP

conferencing

Fusion™ MobilityEnterprise mobility smartphone app

Fusion™ Click2ConnectClick-to-communicate from 3rd party apps

Sonus Composer

Toolkit for rapid app development

Fusion™ MyConnectIntelligent call routing based on user policies

Sonus Application Server

13

Key Capabilities

1. Extending PBX features with dual mode capabilities

2. True support for BYOD environment

3. Integrating seamlessly into current PBX environment & future proofing the network

4. Avaya DevConnect Certified

5. Application suite versus point solution

6. Scalability, reliability, hardware independence

7. Customization & business process integration

Architecture

15

Interconnectivity for voice Trunk consolidation Flattening of dial plans, intra-cluster routing,

device registration

Centralized SIP Architecture

Bus Partner

HQ

Remote Worker

Remote Worker

Mobile Worker

Branch

Branch Enterprise Network

Bus Partner

HQ

Remote Worker

Remote Worker

Mobile Worker

Branch

Branch Centralized SIP

Cost Reduction and Administrative Efficiency

16

HQ

Avaya

Traditional Enterprise Architecture

Regional A w/ call center

Regional B

Mitel

Cisco

Voice PRI

Site A

Data

Branch offices

Century LinkLong Distance

AT&TLocal

Circuit SwitchedEnterprise Core

IP Network

Site B

Site C

Voice MailContactCenter

IVRMS LyncSametime

Applications

CallRecording

17

HQ

Avaya

Centralized SIP and Dial Plan

SIP Trunk

Regional A w/ call center

Regional B

Mitel

SIP Trunk

Cisco

Voice PRI

Site A

Data

Centralize SBC DoS, QoS, NAT Carrier HA, 99.999% reliability 10,000 sessions 150 cps Single database

Branch offices

SBC 5100

Century LinkLong Distance

AT&TLocal

Enterprise SIP Core IP Network

Site B

Site C

SIP Trunk

18

HQ

Avaya

PSX – Centralized Policy Management

SIP Trunk

Regional A w/ call center

Regional B

Mitel

SIP Trunk

Cisco

Voice PRI

Site A

Data

Centralize routing and policy management among all sites Reduce cost of calling between

sites and externally Gain complete control over all

carrier choices and billing Centralize Dial Plan

Branch offices

PSXPolicy Server

SBC 5100

Century LinkLong Distance

AT&TLocal

Enterprise SIP Core IP Network

Site B

Site C

SIP Trunk

19

HQ

Avaya

Application Enablement via SIP Access Trunks

SIP Trunk

Regional A w/ call center

Regional B

Mitel

SIP Trunk

Cisco

Voice PRI

Site A

Data

Branch offices

Century LinkLong Distance

AT&TLocal

Enterprise SIP Core IP Network

Site B

Site C

Voice MailContactCenter

IVRMS LyncSametime

Applications

SIP

CallRecording

SIP Trunk

SBC 5100

PSXPolicy Server

20

HQ

Avaya

Centralized SIP Architecture

SIP Trunk

Regional A w/ call center

Regional B

Mitel

SIP Trunk

Cisco

Voice PRI

Site A

Data

Branch offices

Century LinkLong Distance

AT&TLocal

Enterprise SIP Core IP Network

Sonus Application

Server

Site B

Site C

Centralized SIP Architecture Vendor agnostic Scalable Single database Carrier HA, 99.999% reliability

Voice MailContactCenter

IVRMS LyncSametime

CallRecording

SIP Trunk

SBC 5100

PSXPolicy Server

Applications

SIP

21

HQ

Avaya

Centralized SIP and Dial Plan

SIP Trunk

Regional A w/ call center

Regional B

Mitel

SIP Trunk

Cisco

Voice PRI

Site A

Data

Branch offices

Century LinkLong Distance

AT&TLocal

Enterprise SIP Core IP Network

Site B

Site C

Voice MailContactCenter

IVRMS LyncSametime

CallRecording

SIP Trunk

SBC 5100

PSXPolicy Server

SIP

Applications

Sonus Application

Server

Application 1: Mobility

23

Features• Smartphone acts as IP phone inside Wi-

Fi networks, traditional mobile outside• Tap to switch between Wi-Fi/3G• iPhone, Android, BlackBerry®• Supports PBX features like call transfer,

short number dialing, hold, MWI, multi-party calls on IP and cellular networks

Benefits• Reduce mobile calling, roaming charges• Improved productivity for mobile staff• Secure one-time use tokens, SRTP• Over-the-air provisioning• Multivendor PBX support with hosted or

on-premises options

Fusion™ Mobility

Extending Enterprise Services to Mobile Devices

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Adaptation Use CaseManaging Call Timing Thresholds

Scenario: Extending enterprise call control to mobile users • Inbound calls to an IP PBX are forked to Mobility application Mobility

gateway routes the call to Mobility client• Mobility client checks if it has a SIP registration for the user, if not routes the

call out to PSTN to connect to user’s mobile device• Typically PSTN call termination will take some time before device starts

ringing

Internet

PSTN

Inbound Call

PBX

Mobility Gateway

SIP

3G

Mobile App SIP Client

Mobile App 3G Client

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Enabling Applications in Existing Environments

25

INTERNET / PSTN Firewall

Dedicated

CS 1000Avaya Registered UA

Communication Manager

Avaya Registered UA

SonusSBC 5100/5200

Avaya Registered UA

25

Call RecordingControl

AttendantConsole

FusionMyConnect

FusionConferencing

FusionC2C

FusionCreator

FusionWeb

FusionUC

FusionMobility

Tele-presence

CUCMCUCM Registered

UA

Sonus Application

Server

26

PSTN

IP

Mobile

Land Line

DesktopClient

PBX 1Ext

PBX 2Ext

Thrupoint / Microsoft Lync Deployment Example with Multiple PBXs

Sonus Application

Server

27

PSTN

IP

Mobile

Land Line

DesktopClient

Inbound Call Scenario

1

1

2

3

4

5

6

6

7

Inbound Call From Mobile

Inbound Call From PSTN

Call Routed to PBX

PBX RoutesCall to Ext

PBX ForksCall

MyConnectRoutes voice call to

Lync and Mobile

Ext Lync Routes voice call

to its client

User answers voice call via Lync client

Sonus Application

Server

28

PSTN

IP

Mobile

Land Line

DesktopClient

Outbound Call Scenario

6

6

5

5

4

3

2

2

1

Call is connected to

Mobile

Call is connected to

Land line

PBX RoutesCall based on digits provided

SAS routes call to PBX

Lync routes call to Sonus App Server

ExtClient routes call to Lync Server

Users places voice call via Lync client

6Call is

connected to Ext

PBX RoutesCall based on digits provided

Sonus Application

Server

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Fusion Mobility SummaryCapability Benefit

PBX & UC interop Advanced platform enables rapid & flexible integration with any SIP-ready UC environment – Avaya, Cisco, legacy Nortel, Broadsoft, Microsoft, etc. Avoid costly upgrades.

Security Work on public and private networks; secure provisioning with single-use token, device-level certificates & TLS link; SIPS prevents hijack / replay attacks over public networks; SRTP encrypts media stream

Customization and App Enablement

App chaining (call record, IVR, etc.) and access to Composer for CEBP

Management Centralized over-the-air client provisioning for rapid setup; management server enables easy system administration; constant monitoring of active network link

Extension of PBX features

Desk phone features extended to smartphone e.g. call transfer, call hold, resume, mute plus advanced service control e.g. n-way calling; regional handling to route calls to nearby PBX

Multi-modal capabilities

Voice, video and multi-party calling

Scale Can be scaled down with reduced hardware footprint to support SMB/ME/ hosted environments up to fully distributed and resilient HA for LE & SP

Cloud Ready Yes; software-centric solution with multi-tenancy on Service Broker

Architecture Mobility server runs on Red Hat (RHEL) 5 on Ubiquity SIP AS platform on off-the-shelf servers; integrates with PBX, database, voicemail, UAS Manager and any RFC 4240 compliant media server

Supported Mobile Devices

Android OS 2.1+, Apple iOS 4.1+, BlackBerry® OS 7.0+

Voicemail integration

Corporate VM integration, supports MWI information as per RFC 3842

Dual Mode Support VoIP and cellular calling with manual switching

Application 2: Click to Connect

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Features• Click-to-communicate (C2C) from within

3rd party applications• Multivendor support (Avaya, Cisco, MS)• Off-the-shelf add-ins for Web browsers

and Microsoft® Outlook• Smart tag integration for C2C within

other Microsoft applications

Benefits• Personal productivity, team collaboration• Reuse existing PBX platforms• RESTful API & dynamic app chaining

enables rapid, rich service integration• JavaScript library easily enables C2C

within any web page

Fusion™ Click2Connect

Communication-Enable Your Services

Application 3: MyConnect

33

Slide 33

Fusion™ MyConnectUser-centric Advanced Call Routing

34

Slide 34

Fusion™ MyConnectUser-centric Advanced Call Routing

Reliability & Resiliency

36

Architected for 99.999% Availability

Slide 36

Load Balancing SIP & HTTP aware with feedback to

select Service Host based on loading

Scalability Multiple instances of Service Directors

and Service Hosts

Extensibility New services and cluster elements

deployed in a non-service affecting manner

Availability Multiple instances of service critical

elements

37

Active – Active High Availability

All Service Hosts in cluster are Active– Follows N-M model– Capacity increased by adding SH to cluster– Intra-cluster VM partitioning support

Cluster must be provisioned with additional SH capacity to handle failed SH

SD routes messages to SH– new message SH channel selected using round

robin and is effected by load and self preservation rules

– mid session message SD routes to correct SH

Application runs on SH and forms response. As response is sent, SH sends state to another SH

If SH fails, SD routes subsequent traffic to other SH

Slide 37

Case Studies and Use Cases

39

Case Study: SunGard

Business Challenges• Rising 3rd party conferencing costs & LD inter-office charges• Multi-vendor PBX network – lack of common backbone• Routing complexity from distributed trunks

Solution & Benefits• On-net mobile calling & on-net audio conferencing

Reduced mobile minutes, roaming and conferencing charges

• Multi-vendor integration with MSFT IM/P and voice Improved productivity; Video integration in Rls 2.1

• Centralized SIP trunking Common backbone with multi-vendor telephony integration

40

Thank You