Mobility in the Enterprise v3 inno tech dallas may 2011

CIO Breakfast RoundtablePerspectives on Mobility

How Many Bloody G’s Are There?

May 19. 2011

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over five billion individuals currently are armed with mobile phonesit’s everywhere.. people are sharing and communicating like never before

shape and personalize experiences.

the mobile device might qualify as humankind’s primary tool..

THE GOLDEN AGE OF DESKTOP COMPUTING and THE UNIFIED WEB

IS ENDING.

Our phones can now track our movements though the physical world. They can record our social interactions, store our personal histories, keep tabs on our likes and dislikes, and track our Internet content consumption, app usage, and purchasing behavior

Mobile makes social networking even more compelling, as it enables us to share what we see and do in our daily lives in

real time

Speak to me, not everyone.

Mobile is becoming the first screen, not the third.

Our devices are both comforting and a little

frightening at the same time.

we are only just beginning to fathom what this reality implies for business, culture, and society

Alan Kravitz Regional Manager IT Operations US & Latin America Research In Motion Limited

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Gulhan Sumer CIO – RTM Networks

The CIO Mobile Agenda

Certain information provided by Pariveda Solutions 

As the adoption of the mobile internet continues, it is crucial to identify those opportunities that can have a positive impact to your processes, customer service and bottom line

10Source: http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf

100,000

10,000

1,000

100

10

1

1,000,000

1960 1970 1980 1990 2000 2010 2020

Increasin

g Integratio

n

Mainframe

Minicomputer

PC

DesktopInternet

1MM+ Units

10MM+ Units

100MM+ Units

1B+ Units

10B+ Units

De

vice

s /

Use

rs (

MM

in L

og

Sca

le)

More than just phones

Computing Growth Drivers Over Time, 1960 – 2020

Smartphone

Kindle

Tablet

MP3

Cell / PDA

Car Electronics

Mobile Video

Games

???

Mobile Internet Growth

MobileInternet

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With mobile devices becoming more and more powerful, the lines will begin to blur between native and mobile web applications and users are demanding native apps over web apps

► Technical hurdles with Smartphones including input devices, display, and processing power are quickly becoming a thing of the past

► The pace of change around the mobile Internet is strikingly faster than the desktop Internet revolution• More users on Internet via mobile devices than desktop PCs within 5 years 1

• More mobile Internet devices than desktop Internet devices by 2013• Smartphone with estimated users numbering 970 million by 2013 2

► ComScore reported March 2010 that access to Facebook's mobile site was up to 25.1 million • A 112 percent increase from January 2009 to January 2010. 3

• Likely to see similar growth trends in application and services, then to retail and commerce

1. http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

2. http://www.research2guidance.com/?p=66

3. http://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digits

1986 Apple IIe

% Δ 2000 iBook G3

% Δ 2010iPhone

% Δ ???

2020 DeviceEstimate

Processor 1.023 MHz 45452% 466 MHz 29% 1 GHz 100% 2 GHz

RAM 0.128 MB 49900% 64 MB 700% 512 MB 300% 2 GB

Memory 0 -- 10 GB 220% 32 GB 525% 200 GB

Cost $3000 -47% $1600 -68% $500 -50% $250

Weight 50 lbs -87% 6.7 lbs -95% 0.3 lbs -75% 0.075 lbs

Mobile Internet Growth

Technology Hype Cycle – buyer beware!

12http://advice.cio.com/thomas_wailgum/11205/gartners_hype_cycle_due_soon_but_mines_better

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Today’s Discussion – The Mobile Opportunity

Mobile Trends & Considerations► The Devices

• Laptops, smart phones• “personal” computers, tablets, eReaders

► Ubiquitous, high-speed, secure access• VPN, WiFi, 3G/4G, Digital Credentials

► Managed vs. unmanaged► Risks

• What’s in it for you?• Where’s your data?• Who owns it?• Who can see it?• Who cares?

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Top Of Mind For CIOs

Flat Budget yet Mobility requires an reoccurring Investment

~ $1,800 for an organization to support one mobile user for one year

~ 65% on Hard Costs

~ 35% on Soft Costs

The mobile workforce expects to remain productive at all times…. even with IL devices..

Various and evolving options on device, network, data service plans.

Complex device management and security environment

Mobile application licensing and/or development

Usage policies and employee education and training

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Major Trends

Mobile Platforms Hit Critical Mass and is Global

Social Networking Accelerating Growth of Mobile

Time Shifting to Mobile Usage

Mobile Advertising – Growing Pains But Huge Promise

mCommerce – Changing Shopping Behavior

Emergence of Virtual Goods & In-App Commerce

Not All Platforms Are Created Equal

Change Will Accelerate, New Players Emerging Rapidly

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Future Trends

Ubiquitous Computing – Real-time connectivity / 24x7 / in palm of hand

More Affordable – Device and data plan pricing falling

Faster – Networks and devices improving (owing to Moore’s Law)

Personal – Location / preferences / behavior

Fun to use – Social / casual / reward-driven marketing

Access nearly everything anywhere - “Stuff” in cloud

Explosion of apps and monetization – More and making more money

Measurable real-world activation - Driving foot traffic to physical stores

Reward / influence behavior in real-time - for exactly the right people 17

Down the Road – ????

Web (HTML5) vs. downloadable apps

NFC (Near Field Communication) for payment / offers / loyalty

Consumer led mobile health for monitoring / diagnosis / wellness

Rapid enterprise adoption of tablets for productivity

Tipping Point – > 50% population in developed markets will have Smartphone

“SoLoMo” – Social / local / mobile converging

“Gamification” – Ultimate way to engage a new generation of audiences

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The Mobile Roadmap – Open Discussion

Internal Users

External Users / Market Facing

Mobile Access vs Mobile Applications

Business process enablement

Security and Privacy

Data

Device

Network

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Backup slides

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Organizations that take a proactive stance to get ahead of the demand for the mobile internet will be able to offer real value based on need

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► Bank of America – mobile banking offering 1Q 2007 showed 30% acceleration rate of customer adoption 4

• 13 months – 1 million customers• + 9 months – 2 million customers• + 6 months – 3 million customers

► USAA Federal Savings Bank – check deposit via smart phone – August 2009 5

• Within 6 weeks had 270,000 downloads and deposits of $61 million• 900,000 weekly volume in mobile users• Accounts for 35% of all deposits after 1 year of service with 1.5 million checks deposited from a mobile device, totaling

more than $928 million

► University Health Network – remote healthcare monitoring solution 6

• Patients with Type II Diabetes send readings via Smartphone• Gather results for analysis and automated alerts to patients and doctors• Cost-effective healthcare contribution / easily adopted / improved patient heath

► Adidas – Blackberry Sales Force and CRM mobile application• Ability to speed up and increase sales • Increased productivity for sales teams • Greater customer satisfaction

► PayPal Bump – Peer to Peer payments• Leverage existing base of 78 million active accounts worldwide• History of encouraging account holders to connect PayPal account to personal bank• Make revenue by acting as proxy between underlying bank accounts

• Wide customer base• Lowest cost to serve ($0.08)• Directly responsible for 150,000 new customers

4. http://blog.mobilestrategypartners.com/2009/10/22/mobile-banking-roi-tips-from-bank-of-america/5. http://www.mybanktracker.com/bank-news/2009/10/06/bank-of-america-to-test-its-own-mobile-deposit-service-soon/6. http://na.blackberry.com/eng/newsroom/success/uhn.jsp

Managing Demand and Opportunities

Smartphone users are spending time a lot of time within apps and businesses are missing a captive and purchase-friendly market if they do not have a smartphone app presence

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Android and iPhone users spend 79-80 minutes/day using apps; iPod touch users spend 20 more minutes;

Mobile Industry Trend Analysis