Mobility Broker Platform: the role of M2M in the pilot of Leuven - IBM

© 2010 IBM Corporation

Value added services on a Mobility Broker Platform: The role of M2M in the pilot of Leuven

Vlaamse Overheid - 2 juni 2010

Karl De Backer

IT Architect Public Sector

© 2010 IBM Corporation

Mobile Monday

Agenda

  M2M at IBM

  Intelligent Transport Systems

  Road User Charging in Belgium

  Mobility Platform for Value Added Services

  Leuven scope

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IBM Scope into M2M market

Service Platform and middleware Enablement of Telco's as information broker Not focus on M2M only, also other ways of communication

Module/ Device (SIM)

Pipe Svc. Delivery Platform

Vertical Applications

Today´s Telcos/SP Focus

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IBM M2M Experience - Telenor Use Case

"By enabling us to be the first Nordic telecom service provider to offer a hosted M2M service, IBM has helped us to open a new door for the rapid growth of the market.“

– Rolv-Erik Spilling, manager, Telenor Business Norway

Business need: Intent on expanding its revenue base with high-value services, Norway-based Telenor set its sights on the fast-growing market for "machine-to-machine" (M2M) services, targeting small and mid-sized businesses for whom M2M have been out of reach due to cost and complexity, as well as larger enterprises looking for a low-cost, entry-level M2M solution.

Solution: Telenor teamed with IBM to create the first-ever hosted M2M offering. By creating a flexible, low-cost shared services platform, Telenor has drastically expanded the number of companies that can make a strong business case for offering M2M.

Benefits:   Increased wireless traffic over Telenor's network   A new revenue stream for Telenor, leading to higher

average revenue per user (ARPU)   Enhanced ability to leverage the growth of M2M and

move up the wireless value chain   Improved ability to penetrate the small and mid-sized

busi-ness market

© 2010 IBM Corporation

IBM Intelligent Transportation Systems

Innovation & Business Transformation

Consulting

Transport Info Management (TIM)

Road User Charging and Tolling (RUC)

Integrated Fare Management (IFM)

  Holistic analysis of ITS projects using IBM maturity model

  Focus on transport authority’s IT framework: use of open standards, SOA

  Enable common solution components e.g. CRM, payment systems, enforcement

  Framework for future solutions, e.g. parking management, Pay As You Drive insurance

  Technology and services assets that scale across highway / city / national schemes

  Design, build and operate schemes

  On board units, detection and validation, software platform/rating engine, financial clearing house, Business Process Services

  Transit payment system   Cross-modal / inter-

modal capability   Universal/Integrated

transportation accounts   Extendable to other

services, e.g. parking, retail, identification

  Design, build and operate schemes

  End-user traveler advice e.g. internet, 511, PDAs etc

  Network optimization   Cross-modal / inter-

modal information   Design and build

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Mobility Trends and Local Situation Density of road network Congestion on main roads and secondary roads Three regions with different priorities Changes in taxation policy of government

Road User Charging is one of options for mobility

Trends   Increased importance of in-car technology   Floating vehicle data   Value added services

•  Dangerous goods •  E-call

  Why Leuven?

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Parameters for price calculation

Parameters:

  Vehicle Category

  Number of axles

  CO2 emission

  Exceptions

  …

  Road blockage (accident)

  Infrastructure works

  Weather (smog)

  Events

  Number of passengers

DISTANCE TIME

PLACE

Category of vehicle

Complexity

Use of vehicle Context

+ context

DISTANCE TIME

PLACE

Smart Mobility

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Some requirements for Belgian solution   GPS   All Roads   Importance of map-matching   Extendable to all cars   Intelligent enforcement   Flexibility   Phases   EETS – interoperability

  Value added services

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For functions: position, map-matching, price, payment

Sat 12th Jan Band A Road = $4 Band B Road = $3

Sat 12th Jan Band A Road = 30miles Band B Road = 13miles

Determine Usage

Take Payment

B

D

Determine Position A

Calculate Fee C

Jan Total Band A Road = $24 Band B Road = $14

Sat 12th Jan Set of timed lat/long points describing each trip.

  Use satellite (or other) to determine position

  Perform Map Matching (if required)

  Apply scheme rules to determine usage

  Apply scheme tariffs to usage to determine fee

  Pay Journey Fee(s)

  Perform Clearing

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Functions on OBU versus Backend

Network A Determine Position

B Determine Usage

C Calculate Fee

D Take Payment

R Transmit Data S Maintain Remote Device

On Board Unit (OBU) Back-end

Characteristics:

  No maps needed in OBU

  Large data transmission to back-end

  Processing capacity back-end

  Source data for smart mobility

Characteristics:

  Maps needed + updates

  Two-way communication

Characteristics:

  Tariffs needed + updates

  Processing capacity and maintenance OBU

  Fee information visual for user

  Privacy protected

  Evidence constraints

Characteristics:

  Intelligent OBU

  Back-end for maintenance

  Pre-payment supported

  Flexibility constraints

  Interoperability constraints

Journey Points Road Usage Fee Summary

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Showcase Brussels-Leuven Partners involved

GPS Satellite

Roadpricing/Mobility Central Server

OBU

Secure Transfer

Secure ID

Secure Positioning

Secure Attachment

Vignette

GPS

eCall Central Server

Mapmatching

M2M

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Example of trip on Showcase

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Leuven Scope

  How can User Road Charging change the behavior of a driver? – Three phases of each 2 months:

•  Measure normal user behavior •  Drive with incentive •  Behavior with no incentive

  Demonstrate Value Added Services – eCall – Mobile payments with Ping-Ping – Pay As You Drive – Contextual Traffic Information

  Funding from Government to start project

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Questions?

Karl De Backer [email protected] +32 2 655 56 90