Mobility

MOBILITYwww.mobilityindia.com MOBILITY February 2012 | 31 www.mobilityindia.com

RNI. No DELENG/2004/14198

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MOBILITY32 | February 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com


MOBILITY February 2012 | 1 www.mobilityindia.com

Mobility Voice 2

Mobility News 3

Gartner Says Worldwide Smartphone Sales.....

SICT Presents multimedia phone..

Samsung Shows Off First Android 4.0 Tablet...

Motorola Presents MOTOKEY Mini EX108...

Nokia Asha 300 is now Available in India...

LG Presents Optimus L3 E400

Mobility News 5

NComputing Going strong with Enterprise Segment.

Cisco Accelerates Partner-Led Investment to tap...

HDS Lowers Cost of Virtual Storage Migration...

Elecom launches the world's smallest wireless...

NETGEAR Showcases Consumer Networking...

Reliance Unveils Managed Video Conferencing...

Check Point Named Leader in Enterprise....

RIM Presents BlackBerry Business Cloud....

Dell Plans to Acquire Mid-Sized Indian Tech Cos...

Smart Enterprise Datacenter - Optimizing Networks 20

Mobility Enterprise Application Grid — PuttingEnterprise on Top Gear 22

Product Special 25

18 Mobility Analysis

Structured Cabling: Copper Ruling the Roost

Content

Mobility Interview

Iomega - Eyeing SMB forStorage Solution 24

Micromax — the Smart Choice for India 26

16 Trends In EnterpriseIn Cloud We

Trust!

Mobility Review

The Smart Lite - Micromax A75 Superfone Lite 27Handset for the Masses - Nokia 700 27Tablet for Women - Milagrow Woman TabTop 28Stylish Proposition - Sony Tablet S 28

Surveillance At the Helm of Security

8 COVER STORY



Mobility News

Worldwide smartphone sales to end users soared to 149 million

units in the fourth quarter of 2011, a 47.3 per cent increase from the fourth quarter of 2010, according to Gartner, Inc. Total smartphone sales in 2011 reached 472 million units and accounted for 31 percent of all mobile devices sales, up 58 percent from 2010.

Smartphone volumes during the quarter rose due to record sales of Apple iPhones. As a result, Apple became the third-largest mobile phone vendor in the world, overtaking LG. Apple also became the world's top smartphone vendor, with a market share of 23.8 percent in the fourth quarter of 2011, and the top smartphone vendor for 2011 as a whole, with a 19 percent market share. "Western Europe and North America led most of the smartphone growth for Apple during the fourth quarter of 2011," said Roberta Cozza, principal research analyst at Gartner. "In Western Europe the spike in iPhone sales in the fourth quarter saved the overall smartphone market after two consecutive quarters of slow sales."

In the fourth quarter of 2011, Nokia's mobile phone sales numbered 111.7 million units, an 8.7 percent decrease from last year. "Samsung closed the gap with Nokia in overall market share," said Ms. Cozza. "Samsung profited from strong smartphone sales of 34 million units in the fourth quarter of 2011. The troubled economic environment in Europe and Nokia's weakened brand status posed challenges that were hard to overcome in just one quarter. However, Nokia proved its ability to execute and deliver on time with its new Lumia 710 and 800 handsets. Nokia will have to continue

to offer aggressive prices to encourage communications service providers (CSPs) to add its products to portfolios currently dominated by Android-based devices.”

Apple had an exceptional fourth quarter, selling 35.5 million smartphones to end users, a 121.4 percent increase year on year. Apple's continued attention to channel management helped it take full advantage of the

strong quarter to further close the gap with Samsung, which saw some inventory build up for its smartphone range. Apple's strong performance will continue into the first quarter of 2012 as availability of the iPhone 4S widens. However, since Apple will not

benefit from delayed purchases as it did in the fourth quarter of 2011, Gartner analysts expect its sales to decline quarter-on-quarter.

After Apple, ZTE and Huawei were the fastest-growing vendors in the fourth quarter of 2011. "These vendors expanded their market reach and kept on improving the user experience of their Android devices," said Ms. Cozza.

In the fourth quarter of 2011, ZTE moved into fourth place in the global handset market. ZTE posted a strong smartphone sales increase of 71 percent sequentially. The company was able to extend its portfolio to three CSPs in its home market and benefited from consumers' interest in low-cost smartphones. Huawei moved ahead of LG in the Android marketplace to become a top-four Android manufacturer, thanks to strong smartphone growth in the quarter. Huawei has made significant progress in moving to its own-branded devices, and it has continued to expand its portfolio into higher tiers as its tries to build more iconic products.

Gartner Says Worldwide Smartphone Sales Soared in 2011 Q4

New Telecom Policy To Take India's Telecom Forward

VOICE

Editorial Front

Editor : Swapan RoyChief Editor : Manoj JhaAsst. Editor : S. Goswamy

Design DeskArt Director : Anit Kumar

Acct. & FinanceFinance : Sandip Sarkar

Marketing & SalesMarketing Manager : Tridip DeyMarketing Executives : Pratap Biswas Tenzin Kunkey S. Dutt Raj KumarCirculation Manager : P. BiswasProduction : Ashish Ghosh Ashok PaulSystem Manager : Ajay Biswas

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Bringing greater transparency to the telecom and communications

segment, India Inc has unveiled broad curves of a new telecommunications policy that looks to simplify licensing regime and encourage mergers and acquisitions.

Interestingly, this is the third time the government has formulated a policy for the sector, after similar moves in 1994 and 1999. It may be recalled that high pitched allegations of rigging in a sale of licenses and bandwidth in 2008 led to the arrest of lawmakers and company executives and also placed the government under pressure and prompted the Supreme Court to cancel 122 licenses allotted without auctions.

The new policy prescribes a single license for the entire country and also separates licenses from bandwidth. The policy will be operative from now and the entire policy will be announced in the month of April 2012.

At present, organizations need separate licenses to operate in each of India's 22 telecom service areas and get bandwidth along with the permits. The policy allows "quick" approval of mergers where the resultant entity won't have a market share -- comprising revenue and user base -- of more than 35% or bandwidth of over 25% in a service area. Rules previously prescribed market share at 40%.

The policy caps the amount of bandwidth held by an operator, with all bandwidth to be paid for at market-determined prices. Operators would have to return the excess bandwidth they hold when they renew their licenses, which are typically valid for 10 years.

The new policy also allows bandwidth sharing within a service area, except for third-generation telephony services. All in all the new policy is set to take a growth of the telecommunications sector forward with a new zeal and enthusiasm, however, to a large extent it will depend on the big implementation part.

Swapan Roy

Apple Became Top Smartphone Vendor in Fourth Quarter of 2011 and in 2011 as a Whole



Mobility News

Worldwide smartphone sales to end users soared to 149 million

units in the fourth quarter of 2011, a 47.3 per cent increase from the fourth quarter of 2010, according to Gartner, Inc. Total smartphone sales in 2011 reached 472 million units and accounted for 31 percent of all mobile devices sales, up 58 percent from 2010.

Smartphone volumes during the quarter rose due to record sales of Apple iPhones. As a result, Apple became the third-largest mobile phone vendor in the world, overtaking LG. Apple also became the world's top smartphone vendor, with a market share of 23.8 percent in the fourth quarter of 2011, and the top smartphone vendor for 2011 as a whole, with a 19 percent market share. "Western Europe and North America led most of the smartphone growth for Apple during the fourth quarter of 2011," said Roberta Cozza, principal research analyst at Gartner. "In Western Europe the spike in iPhone sales in the fourth quarter saved the overall smartphone market after two consecutive quarters of slow sales."

In the fourth quarter of 2011, Nokia's mobile phone sales numbered 111.7 million units, an 8.7 percent decrease from last year. "Samsung closed the gap with Nokia in overall market share," said Ms. Cozza. "Samsung profited from strong smartphone sales of 34 million units in the fourth quarter of 2011. The troubled economic environment in Europe and Nokia's weakened brand status posed challenges that were hard to overcome in just one quarter. However, Nokia proved its ability to execute and deliver on time with its new Lumia 710 and 800 handsets. Nokia will have to continue

to offer aggressive prices to encourage communications service providers (CSPs) to add its products to portfolios currently dominated by Android-based devices.”

Apple had an exceptional fourth quarter, selling 35.5 million smartphones to end users, a 121.4 percent increase year on year. Apple's continued attention to channel management helped it take full advantage of the

strong quarter to further close the gap with Samsung, which saw some inventory build up for its smartphone range. Apple's strong performance will continue into the first quarter of 2012 as availability of the iPhone 4S widens. However, since Apple will not

benefit from delayed purchases as it did in the fourth quarter of 2011, Gartner analysts expect its sales to decline quarter-on-quarter.

After Apple, ZTE and Huawei were the fastest-growing vendors in the fourth quarter of 2011. "These vendors expanded their market reach and kept on improving the user experience of their Android devices," said Ms. Cozza.

In the fourth quarter of 2011, ZTE moved into fourth place in the global handset market. ZTE posted a strong smartphone sales increase of 71 percent sequentially. The company was able to extend its portfolio to three CSPs in its home market and benefited from consumers' interest in low-cost smartphones. Huawei moved ahead of LG in the Android marketplace to become a top-four Android manufacturer, thanks to strong smartphone growth in the quarter. Huawei has made significant progress in moving to its own-branded devices, and it has continued to expand its portfolio into higher tiers as its tries to build more iconic products.

Gartner Says Worldwide Smartphone Sales Soared in 2011 Q4

New Telecom Policy To Take India's Telecom Forward

VOICE

Bringing greater transparency to the telecom and communications

segment, India Inc has unveiled broad curves of a new telecommunications policy that looks to simplify licensing regime and encourage mergers and acquisitions.

Interestingly, this is the third time the government has formulated a policy for the sector, after similar moves in 1994 and 1999. It may be recalled that high pitched allegations of rigging in a sale of licenses and bandwidth in 2008 led to the arrest of lawmakers and company executives and also placed the government under pressure and prompted the Supreme Court to cancel 122 licenses allotted without auctions.

The new policy prescribes a single license for the entire country and also separates licenses from bandwidth. The policy will be operative from now and the entire policy will be announced in the month of April 2012.

At present, organizations need separate licenses to operate in each of India's 22 telecom service areas and get bandwidth along with the permits. The policy allows "quick" approval of mergers where the resultant entity won't have a market share -- comprising revenue and user base -- of more than 35% or bandwidth of over 25% in a service area. Rules previously prescribed market share at 40%.

The policy caps the amount of bandwidth held by an operator, with all bandwidth to be paid for at market-determined prices. Operators would have to return the excess bandwidth they hold when they renew their licenses, which are typically valid for 10 years.

The new policy also allows bandwidth sharing within a service area, except for third-generation telephony services. All in all the new policy is set to take a growth of the telecommunications sector forward with a new zeal and enthusiasm, however, to a large extent it will depend on the big implementation part.

Swapan Roy

Apple Became Top Smartphone Vendor in Fourth Quarter of 2011 and in 2011 as a Whole

Company 4Q11 4Q11 4Q10 4Q10 Units Market Units Market Share (%) Share (%)

Nokia 111,699.4 23.4 122,278.1 27.1Samsung 92,682.3 19.4 79,168.7 17.5Apple 35,456.0 7.4 16,011.1 3.5ZTE 18,915.1 4.0 9,033.9 2.0LG Electronics 16,938.3 3.6 30,119.1 6.7Huawei 13,966.2 2.9 7,824.0 1.7Research In Motion 13,184.5 2.8 14,762.0 3.3HTC 10,837.4 2.3 8,907.0 2.0Motorola 10,075.3 2.1 10,908.4 2.4Alcatel 9,004.7 1.9 7,997.9 1.8Others 143,795.8 30.2 145,026.3 32.1Total 476,554.9 100.0 452,036.5 100.0

Operating System 4Q11 4Q11 4Q10 4Q10 Units Market Units Market Share (%) Share (%)

Android 75,906.1 50.9 30,801.2 30.5iOS 35,456.0 23.8 16,011.1 15.8Symbian 17,458.4 11.7 32,642.1 32.3Research In Motion 13,184.5 8.8 14,762.0 14.6Bada 3,111.3 2.1 2,026.8 2.0Microsoft 2,759.0 1.9 3,419.3 3.4Others 1,166.5 0.8 1,487.9 1.5Total 149,041.8 100.0 101,150.3 100.0

Company 2011 2011 2010 2010 Units Market Units Market Share (%) Share (%)

Nokia 422,478.3 23.8 461,318.2 28.9Samsung 313,904.2 17.7 281,065.8 17.6Apple 89,263.2 5.0 46,598.3 2.9LG Electronics 86,370.9 4.9 114,154.6 7.1ZTE 56,881.8 3.2 29,686.0 1.9Research In Motion 51,541.9 2.9 49,651.6 3.1HTC 43,266.9 2.4 24,688.4 1.5Huawei 40,663.4 2.3 23,814.7 1.5Motorola 40,269.0 2.3 38,553.7 2.4Sony Ericsson 32,597.5 1.8 41,819.2 2.6Others 597,326.9 33.7 485,452.0 30.4Total 1,774,564.1 100.0 1,596,802.4 100.0

Table 1: Worldwide Mobile Device Sales to End Users by Vendor in

4Q11 (Thousands of Units)

Table 3Worldwide Smartphone Sales to End Users by Operating System

in 4Q11 (Thousands of Units)

Table 2Worldwide Mobile Device Sales to End Users by Vendor in

2011 (Thousands of Units)

Source: Gartner (February 2012)

Roberta Cozza, principal research analyst at Gartner



Mobility News

Samsung Electronics, introduced its first line-up of tablets for 2012 with the launch of the GALAXY Tab 2, a 1Ghz tablet with 7-inch screen.

Samsung's first Android 4.0 (Ice Cream Sandwich)-powered tablet offers a variety of new and improved Android OS features. The new OS's vastly faster performance and response times across multiple applications is further enhanced by HSPA+ or Wi-Fi connectivity.

Complementing the GALAXY Tab 2 (7.0)'s multimedia offering is Samsung's upgraded Touchwiz user interface that features Hub widgets for one-step access to users' content in Hubs.

Starting from UK, the GALAXY Tab 2 (7.0) will be launched in global market from March. The expected price of the tablet wasn't announced.

Samsung Shows Off First Android 4.0

Tablet

Nokia Asha 300 is now available for pre-order in the Indian market. Earlier announced in

November last year, and later launched in India in December, the handset is now available with the online retailer, Flipkart. The handset features stereo FM radio and MP3 music player alongwith easy

access to email and instant messaging. In addition, the device comes with 3G functionality and also features preloaded Nokia appstore known as Nokia Store for unlimited music and

games. Key

Specifications: 2.4-inch (320 x 240 pixels) resistive touch display, 5MP camera with video

recording at 25 fps, 1 GHz processor, 32GB expandable memory, 3G, HSPA Quadband, WiFi, Battery: 1,110 mAh.

In India, the device is now available with the online retail store, Flipkart at a price tag of Rs. 6,835.

Nokia Asha 300 is now Available in India

According to International Data Corporation (IDC), a leading provider of global IT

research and advice, NComputing is the largest provider of enterprise client devices in India. IDC's Worldwide Quarterly Enterprise Client Devices Tracker Q3 2011 shows that nine out of every ten enterprise client devicespurchased in India were NComputing.

India is one of the world’s most prolific consumers of thin and terminal clients; and home to some of the world’s largest public and private virtual desktop deployments – most of which are based on NComputing technology.

According to Manish Sharma, Vice President –Asia Pacific, NComputing, Inc., “This latest IDC report reinforces NComputing’s position as the leader in the enterprise client devices market in India - which has been our fastest growing market.”He continued, “NComputing has redefined and revolutionized desktop computing. We lead the market in innovation

and solving the desktop computing needs of public, private and education customers throughout India. We intend to expand the market still further through the introduction of new products, by growing our partner and channel base, and by increasing existing and new customer adoption.”

N C o m p u t i n g solutions have been adopted as the desktop computing solution of choice by multiple states

like Bihar, Punjab, Andhra Pradesh, Rajasthan. The company has also been recognized for bringing truly affordable, simple yet high performance, and energy efficient computing solutions to schools, hospitals, factories and businesses. NComputing recorded a recent technology breakthrough in the performance and economics of VDI (Virtual Desktop Infrastructure) with the release of vSpace Server 6.5 that delivers the ability to support up to 100 users in a single operating system.

NComputing Going strong with Enterprise Segment

SICT Mobiles has introduced a compact size hand phone

iV208 with 5.1cm LCD Size. This device comprises of some splendid features like Dual Sim and Dual Band Mobile Phone. In spite of its small size the hand phone comes with big speakers and wireless FM with dedicated FM key. Available at Rs.1549.

iV208 also supports MP4 and 3GP for Video player with 20 fps playback support. The new offering comes loaded with a 1.3 MP camera for better picture quality. In addition, Call Connect Notice feature of the phone protects the user from radiation.

“The common man today aspires to have some interesting features in his handset. This feature rich phone is an economical offering from our stable network. It is for the mass market,” informed Anil Kaushik, CEO, SICT Mobile.

SICT Presents multimedia phone

Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, has

introduced a nondisruptive migration service capability that migrates from Hitachi enterprise storage to Hitachi Virtual Storage Platform (VSP) and is the industry’s first storage migration solution that eliminates host and application downtime. Nondisruptive migration by Hitachi allows organizations to significantly reduce risk, eliminate business disruption, and more efficiently manage migration processes across multivendor storage systems, resulting in 90 percent less effort compared to industry averages.

According to a survey on migrating to new technologies by TechValidate, an independent market research firm, 70 percent of businesses reported schedule overruns and 64 percent reported budget overruns. With overall storage migration costs exceeding US$15,000 per terabyte, organizations are under increasing pressure to identify and adopt best practices to lower their IT operating expenses and redirect savings in support of new investments.

“In today’s business climate, organizations need to accelerate innovation and reduce operational expenses to increase their competitiveness,” said Hu Yoshida, vice

president and CTO, Hitachi Data Systems. “Only HDS provides the migration capabilities to eliminate downtime while dramatically

reducing the risks and costs associated with adopting new technologies. The key to achieving this capability is that virtualization, specifically our proven Hitachi controller-based storage virtualization, is at the core of our new service and gives us distinct advantages in efficiency and cost effectiveness.”

“ViON delivers hardware and software as on-demand, capacity services to federal agencies such as the U.S.

Department of Defense, and at the core of our private cloud offering is Hitachi controller-based storage virtualization,” said Tom Frana, president and CEO, ViON Corporation. “After testing and validating the nondisruptive migration for Hitachi VSP, we believe the service is superior to other migration services in that we will be able to execute a technology refresh to Hitachi VSP in days and eliminate host and application downtime. The nondisruptive migration service by Hitachi addresses the requirements of our most demanding enterprise customers; no other virtualization technology vendors come close to Hitachi storage virtualization.”

HDS Lowers Cost of Virtual Storage Migration

LG Optimus L3 E400 is one of the latest Smartphone equipped with

3.2 inches TFT capacitive touchscreen Display with a screen resolution of 240 x 320 pixels and having multitouch facility .Camera of the phone is 3 MP resolution 2048×1536 pixels, autofocus and Geo-tagging with video recording.

The phone comes with 3G network, Bluetooth 3.0 , 3.5mm headphone jack, HTML Browser. The phone gives flexibility to increase the storage through a 32 GB micro SD memory card. Among some other features,music player, video player, Stereo FM radio with RDS , access to social networking sites etc.

Feature and SpecificationOperate on GSM 850/900/1800/

1900 (2G) and HSDPA 900 / 2100(3G)

network support. Display of the phone is 3.2 inches

TFT capacitive touchscreen with a screen resolution of 240 x 320 pixels .

Mobile touchscreen has Accelerometer, proximity, compass

sensor with multitouch features. Runs on Android OS, v2.3 (Gingerbread).

The storage of the phone can be increased up to 32GB with a help of micro SD memory card. Phone has 3 MP camera for photography and video recording .

This phone music supported by Stereo FM radio with RDS , DivX/Xvid/MP4/H.264/H.263 player and MP3/WAV/eAAC+ player.

Other features are Email, Push Email, IM, Java MIDP emulator, Google Search, Maps, Gmail, SNS integration etc.


Motorola Motokey Mini Ex108 is a inexpensive arrangement of the Motorola EX118 mobile having

a 2-inch non-touch screen display with 220 x 176 pixels resolution, a 2 megapixel camera, Stereo FM radio with RDS, FM recording ,SNS applications and WAP 2.0/xHTML Browser.

• The first most important is its display 2.0 inches with resolution 220 x 176 pixels. • It displays colors of 256K and TFT display technology is used. • It has QWERTY keypad for inputing data and also a navigation Joystick. • This model has compatible networks like GSM 900, GSM 1800, GSM 1900 and GSM 850. • Having USB of v2.0 and Bluetooth of v2.0 for transferring of data. • It has 3.5mm Audio connector in it. Both FM and RDS is present which connect you to from the outside world. • The operating system it used is proprietary and JAVA of MIDP2 which makes the product very well functioning. • It has the feature to add up the memory capacity with Micro SD. • It has camera which is having 2 megapixel resolution and it also provides the video recording facility. • Perfect dimension 102×59.5×12.8mm it has, easily handled and weight of this model is 87g. • It has Standard battery, Li-Ion 750 mAh provide 8 Hours battery backup. • The price of Motorola Motokey Mini Ex108 is Rs 8,500/-(approx).

Motorola Presents MOTOKEY Mini EX108

New Nondisruptive Migration Service Enables Simplified Management and Reduce Effort by 90% when Migrating to Hitachi VSP



Enterprise News

According to International Data Corporation (IDC), a leading provider of global IT

research and advice, NComputing is the largest provider of enterprise client devices in India. IDC's Worldwide Quarterly Enterprise Client Devices Tracker Q3 2011 shows that nine out of every ten enterprise client devicespurchased in India were NComputing.

India is one of the world’s most prolific consumers of thin and terminal clients; and home to some of the world’s largest public and private virtual desktop deployments – most of which are based on NComputing technology.

According to Manish Sharma, Vice President –Asia Pacific, NComputing, Inc., “This latest IDC report reinforces NComputing’s position as the leader in the enterprise client devices market in India - which has been our fastest growing market.”He continued, “NComputing has redefined and revolutionized desktop computing. We lead the market in innovation

and solving the desktop computing needs of public, private and education customers throughout India. We intend to expand the market still further through the introduction of new products, by growing our partner and channel base, and by increasing existing and new customer adoption.”

N C o m p u t i n g solutions have been adopted as the desktop computing solution of choice by multiple states

like Bihar, Punjab, Andhra Pradesh, Rajasthan. The company has also been recognized for bringing truly affordable, simple yet high performance, and energy efficient computing solutions to schools, hospitals, factories and businesses. NComputing recorded a recent technology breakthrough in the performance and economics of VDI (Virtual Desktop Infrastructure) with the release of vSpace Server 6.5 that delivers the ability to support up to 100 users in a single operating system.

NComputing Going strong with Enterprise Segment

Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, has

introduced a nondisruptive migration service capability that migrates from Hitachi enterprise storage to Hitachi Virtual Storage Platform (VSP) and is the industry’s first storage migration solution that eliminates host and application downtime. Nondisruptive migration by Hitachi allows organizations to significantly reduce risk, eliminate business disruption, and more efficiently manage migration processes across multivendor storage systems, resulting in 90 percent less effort compared to industry averages.

According to a survey on migrating to new technologies by TechValidate, an independent market research firm, 70 percent of businesses reported schedule overruns and 64 percent reported budget overruns. With overall storage migration costs exceeding US$15,000 per terabyte, organizations are under increasing pressure to identify and adopt best practices to lower their IT operating expenses and redirect savings in support of new investments.

“In today’s business climate, organizations need to accelerate innovation and reduce operational expenses to increase their competitiveness,” said Hu Yoshida, vice

president and CTO, Hitachi Data Systems. “Only HDS provides the migration capabilities to eliminate downtime while dramatically

reducing the risks and costs associated with adopting new technologies. The key to achieving this capability is that virtualization, specifically our proven Hitachi controller-based storage virtualization, is at the core of our new service and gives us distinct advantages in efficiency and cost effectiveness.”

“ViON delivers hardware and software as on-demand, capacity services to federal agencies such as the U.S.

Department of Defense, and at the core of our private cloud offering is Hitachi controller-based storage virtualization,” said Tom Frana, president and CEO, ViON Corporation. “After testing and validating the nondisruptive migration for Hitachi VSP, we believe the service is superior to other migration services in that we will be able to execute a technology refresh to Hitachi VSP in days and eliminate host and application downtime. The nondisruptive migration service by Hitachi addresses the requirements of our most demanding enterprise customers; no other virtualization technology vendors come close to Hitachi storage virtualization.”

HDS Lowers Cost of Virtual Storage Migration

LG Optimus L3 E400 is one of the latest Smartphone equipped with

3.2 inches TFT capacitive touchscreen Display with a screen resolution of 240 x 320 pixels and having multitouch facility .Camera of the phone is 3 MP resolution 2048×1536 pixels, autofocus and Geo-tagging with video recording.

The phone comes with 3G network, Bluetooth 3.0 , 3.5mm headphone jack, HTML Browser. The phone gives flexibility to increase the storage through a 32 GB micro SD memory card. Among some other features,music player, video player, Stereo FM radio with RDS , access to social networking sites etc.

Feature and SpecificationOperate on GSM 850/900/1800/

1900 (2G) and HSDPA 900 / 2100(3G)

network support. Display of the phone is 3.2 inches

TFT capacitive touchscreen with a screen resolution of 240 x 320 pixels .

Mobile touchscreen has Accelerometer, proximity, compass

sensor with multitouch features. Runs on Android OS, v2.3 (Gingerbread).

The storage of the phone can be increased up to 32GB with a help of micro SD memory card. Phone has 3 MP camera for photography and video recording .

This phone music supported by Stereo FM radio with RDS , DivX/Xvid/MP4/H.264/H.263 player and MP3/WAV/eAAC+ player.

Other features are Email, Push Email, IM, Java MIDP emulator, Google Search, Maps, Gmail, SNS integration etc.


Motorola Motokey Mini Ex108 is a inexpensive arrangement of the Motorola EX118 mobile having

a 2-inch non-touch screen display with 220 x 176 pixels resolution, a 2 megapixel camera, Stereo FM radio with RDS, FM recording ,SNS applications and WAP 2.0/xHTML Browser.

• The first most important is its display 2.0 inches with resolution 220 x 176 pixels. • It displays colors of 256K and TFT display technology is used. • It has QWERTY keypad for inputing data and also a navigation Joystick. • This model has compatible networks like GSM 900, GSM 1800, GSM 1900 and GSM 850. • Having USB of v2.0 and Bluetooth of v2.0 for transferring of data. • It has 3.5mm Audio connector in it. Both FM and RDS is present which connect you to from the outside world. • The operating system it used is proprietary and JAVA of MIDP2 which makes the product very well functioning. • It has the feature to add up the memory capacity with Micro SD. • It has camera which is having 2 megapixel resolution and it also provides the video recording facility. • Perfect dimension 102×59.5×12.8mm it has, easily handled and weight of this model is 87g. • It has Standard battery, Li-Ion 750 mAh provide 8 Hours battery backup. • The price of Motorola Motokey Mini Ex108 is Rs 8,500/-(approx).

Motorola Presents MOTOKEY Mini EX108

Nine out of ten enterprise client devices purchased in India during Q3 2011wereNComputing

New Nondisruptive Migration Service Enables Simplified Management and Reduce Effort by 90% when Migrating to Hitachi VSP

Tom Frana, president and CEO, ViON Corporation

Cisco reiterated its commitment to the Partner-Led strategy, a scalable go-to-market model designed to address the growing small business and mid-market segments in India. Backed by significant investment, Cisco’s Partner-Led strategy will focus on increasing geographical reach, building partner capability and drive business for products, solutions and services specifically for the India market.

Speaking to the media, Pramodh Menon, President of the Partner Business Group, Cisco India & South Asia said, “Over the past years, we have experienced remarkable growth in the Partner Led segment. Today, this segment is a major contributor to Cisco’s revenue in the country; with significant headroom for market development and expansion, particularly in tier II and upcountry markets. With the right mix of solutions and strategy, we are focused on opportunities to grow the business for our partners and will make the investments needed to accelerate growth and effectively address this market.”

Commenting on the product, Mr Menon said “There has been a clear change in the mindset of small businesses who now view IT investments as a strategic decision critical to fulfill their business needs. Adoption of technology among SMBs is directly dependent on bringing down the total cost of ownership and increasing ease of use. Cisco’s Small business product line is designed to address these specific issues and is ideally suited for the India market.”

Cisco Accelerates Partner-Led

Investments to tap SMB Opportunity

Pramodh Menon, President of the Partner Business Group, Cisco India & South Asia



Enterprise News

Elecom introduces the world’s smallest wireless laser

mouse, ‘baby beans’, soon to be featured in the Guinness Book of World Records. Designed to resemble a tiny bean, this 1200dpi laser mouse uses 2.4GHz wireless communication technology. The mouse comes built with a rechargeable lithium-ion battery, which can be charged via an in-built micro USB port. With a full charge, ‘baby beans’ can operate for approximately 3 weeks. It is available in 6 different vibrant colours.

ELECOM Co., Ltd., Japan’s also announced the launch of its India subsidiary – Elecom India Private Limited.

India is a very important market for ELECOM and its commitment to the market is demonstrated by the launch of its exclusive showroom “Elecom Experience World” at Nehru Place, New Delhi, which is the first of its kind in the world for the company. The Experience World not only retails the ELECOM

products but also offers a unique sensory experience to its discerning customers to touch, feel and test the complete product range for India.

Speaking on the launch, the ELECOM Founder and President, Mr. Junji Hada said, “India, with its vibrant economy and a vast youth population, presents enormous potential for ELECOM which is known for its innovative and excellent designs. We are very confident that our range of premium and uniquely designed products, with the latest cutting edge technology will certainly appeal to the upwardly mobile and technology savvy Indian consumer. The ‘baby beans’ mouse demonstrates our in-house world class technical and design strengths.”

NETGEAR Provides Complete Connectivity with a New Set

of Products and Technologies That Enable a Smarter, More Enjoyable WiFi Networking, Digital Entertainment and Gaming Experience

NETGEAR Inc. , a global networking company that delivers innovative products to consumers, businesses and service providers, displayed and unveiled a number of new WiFi, networking, storage and media streaming products at CES 2012 with smart technology that are all set to transform the home computing and entertainment experience for consumers around the world, and reinforce the company’s position as the global leader for a complete connectivity solutions.

"NETGEAR is leading the home networking revolution by redefining what the home network does and expanding its capabilities and functionality to help make people's lives richer, more rewarding and more productive than ever before." said NETGEAR CEO, Patrick

Lo. "The smartest phone, the most capable tablet, the most feature rich connected TV, even smart appliances, all need a

high performance, reliable and secure network to live up to their fullest potential. This is NETGEAR's core mission – to deliver complete c o n n e c t i v i t y

solutions and new features and capabilities for consumers around the world."

A Better WiFi ExperienceNETGEAR's Universal Dual

Band WiFi Range Extender (WN2500RP) extends dual band WiFi coverage for any home network. The WN2500RP offers simultaneous dual band WiFi which extends both 2.4GHz and 5GHz bands concurrently, therefore reducing the effects of WiFi interference. The device is easy to install and set up with no need for a CD or Ethernet cable. With NETGEAR's exclusive FastLane technology, customers can enjoy fast WiFi speeds at longer distances.

Check Point Software Technologies Ltd., the worldwide leader in securing the

Internet, today announced its position in the Leaders quadrant in Gartner’s 2011 Magic Quadrant for Enterprise Network Firewalls1.

According to Gartner, the Leaders quadrant contains a mix of large and midsize vendors, with the common element of making products that are built for enterprise requirements. These requirements include a wide range of models, support for virtualization and virtual LANs, and a management and reporting capability that is designed for complex and high-volume environments, such as multitier administration and rules/policy minimization.

With the proliferation of Web 2.0 and mobile computing technologies, the volume and sophistication of Internet threats has risen, making security more difficult for many businesses to manage.

Check Point R75 offers organizations comprehensive security by integrating all of the critical software blade protections organizations need to safeguard their business in modern day IT environments, including: Firewall, VPN, Application Control, Intrusion Prevention, Identity Awareness, Data Loss Prevention, and Mobile Access.

Enterprises are looking for solutions that are tailored to their needs. Because security complexity is often the number one obstacle IT administrators face today, businesses are looking for solutions that deliver comprehensive protection, are simple to use, and can adapt to changing business requirements. We believe our position in the Leaders quadrant affirms our ability to

help customers simplify security by providing protection against a wide range of threats with a single, unified solution.” said Bhaskar Bakthavatsalu, Regional Director – India & SAARC, Check Point Software Technologies.

Check Point has continued to provide customers with innovative security technologies based on the Software Blade Architecture™. The latest software release, R75.20, features

a new URL Filtering solution that integrates with Application Control, and includes SSL Inspection as well as expanded Data Loss Prevention capabilities. Check Point R75.20 continues to build on Check Point’s vision, defining security as a business process combining policies, people and enforcement for stronger protection across all layers of security.

Elecom launches the world's smallest wireless laser Mouse

NETGEAR Showcases Consumer Networking & Storage Products at CES 2012

Reliance Unveils Managed Video Conferencing for Enterprise

Check Point Named Leader in Enterprise Network Firewall Magic Quadrant

Five Points of Presence to serve customers Worldwide Access to 2500+ video

conferencing rooms globally End-to-end, easy to use service suite spanning Tablets, PCs, Room Systems & Telepresence Systems Companies having offices globally to benefit by optimal utilization of their video conferencing equipment and faster ROI Encourages increased adoption across the Enterprise, helping them save costs and go green by reducing travel needs

Reliance Globalcom, the Global telecommunications services arm of India’s largest integrated telecom operator Reliance Communications, announced the launch of end-to-end managed video conferencing services for enterprises across the globe.

The suite of services includes 24x7 reservation-less video bridging & meeting room management, video endpoint

management, event-based temporary upgrades, value-added services and video conferencing room rental with access to 2500+ video conferencing rooms across the world. Additionally, the suite of services will have access to 190 video conferencing rooms at Reliance World stores across 100 cities in India and will also offer end-to-end, easy to use service suite spanning Tablets, PCs, Room Systems and Telepresence systems.

Elaborating on the demand for these services, Mr. Punit Garg, President

& CEO, Reliance Globalcom, said, “Video Conferencing, besides being a green

technology, has immense potential in today's connected world. However, its adoption by organizations is often restrained by time-consuming, multi-vendor management by one or several IT teams. Our managed service is aimed at making video conferencing usage simple and effective, thereby facilitating increased adoption. In the business context, video is also the logical next step for us since; we already have strong presence in audio and data domains globally. In India, Reliance has been the pioneer of Video Conferencing, and over the last seven years, it has changed the way organizations conduct business.”

In India, Reliance facilitates 300,000 hours of video conferencing in a year, thereby saving up to 40,000 tons of carbon emission. Almost 2,000 organizations use Reliance's video conferencing services for a range of business applications. Reliance Globalcom will draw upon this experience and expertise.

Research In Motion (RIM) announced general availability

of BlackBerry Business Cloud Services for Microsoft Office 365 – a new service for business and government o r gan i z a t i on s that extends M i c r o s o f t Exchange Online to BlackBerry smartphones and allows customers to manage their BlackBerry deployments in the cloud. The service is available at no additional charge to current med ium-s i z ed or enterprise subscribers of the Office 365 suite or standalone Exchange Online and works with BlackBerry smartphones on business or consumer data plans.

“RIM is pleased to launch BlackBerry Business Cloud Services for Microsoft Office 365. This new cloud-based option allows customers to cost-effectively support mobility across their organizations and easily manage and secure their BlackBerry deployments,” said Alan Panezic,

Vice President, Enterprise Product Management and Marketing at Research In Motion. “We continue to build upon the end-to-end BlackBerry solution

for our business and government customers with both on-premise and cloud-based solutions, a range of technical support options to suit any size o r g a n i z a t i o n , and a growing ecosystem of apps and services for users.”

“Microsoft’s partnership with RIM exemplifies

our commitment to providing customers with the best productivity experience across the PC, browser and phone,” said Julia White, Senior Director of Microsoft's Exchange Product Management Group. “The availability of BlackBerry Business Cloud Services is great news for Office 365 and BlackBerry customers who want to get the maximum benefit from these two business collaboration services.”

RIM Presents BlackBerry Business Cloud Services for MS Office 365

Patrick Lo, CEO, Netgear

Mr. Punit Garg, President & CEO, Reliance Globalcom



Enterprise News

NETGEAR Provides Complete Connectivity with a New Set

of Products and Technologies That Enable a Smarter, More Enjoyable WiFi Networking, Digital Entertainment and Gaming Experience

NETGEAR Inc. , a global networking company that delivers innovative products to consumers, businesses and service providers, displayed and unveiled a number of new WiFi, networking, storage and media streaming products at CES 2012 with smart technology that are all set to transform the home computing and entertainment experience for consumers around the world, and reinforce the company’s position as the global leader for a complete connectivity solutions.

"NETGEAR is leading the home networking revolution by redefining what the home network does and expanding its capabilities and functionality to help make people's lives richer, more rewarding and more productive than ever before." said NETGEAR CEO, Patrick

Lo. "The smartest phone, the most capable tablet, the most feature rich connected TV, even smart appliances, all need a

high performance, reliable and secure network to live up to their fullest potential. This is NETGEAR's core mission – to deliver complete c o n n e c t i v i t y

solutions and new features and capabilities for consumers around the world."

A Better WiFi ExperienceNETGEAR's Universal Dual

Band WiFi Range Extender (WN2500RP) extends dual band WiFi coverage for any home network. The WN2500RP offers simultaneous dual band WiFi which extends both 2.4GHz and 5GHz bands concurrently, therefore reducing the effects of WiFi interference. The device is easy to install and set up with no need for a CD or Ethernet cable. With NETGEAR's exclusive FastLane technology, customers can enjoy fast WiFi speeds at longer distances.

Check Point Software Technologies Ltd., the worldwide leader in securing the

Internet, today announced its position in the Leaders quadrant in Gartner’s 2011 Magic Quadrant for Enterprise Network Firewalls1.

According to Gartner, the Leaders quadrant contains a mix of large and midsize vendors, with the common element of making products that are built for enterprise requirements. These requirements include a wide range of models, support for virtualization and virtual LANs, and a management and reporting capability that is designed for complex and high-volume environments, such as multitier administration and rules/policy minimization.

With the proliferation of Web 2.0 and mobile computing technologies, the volume and sophistication of Internet threats has risen, making security more difficult for many businesses to manage.

Check Point R75 offers organizations comprehensive security by integrating all of the critical software blade protections organizations need to safeguard their business in modern day IT environments, including: Firewall, VPN, Application Control, Intrusion Prevention, Identity Awareness, Data Loss Prevention, and Mobile Access.

Enterprises are looking for solutions that are tailored to their needs. Because security complexity is often the number one obstacle IT administrators face today, businesses are looking for solutions that deliver comprehensive protection, are simple to use, and can adapt to changing business requirements. We believe our position in the Leaders quadrant affirms our ability to

help customers simplify security by providing protection against a wide range of threats with a single, unified solution.” said Bhaskar Bakthavatsalu, Regional Director – India & SAARC, Check Point Software Technologies.

Check Point has continued to provide customers with innovative security technologies based on the Software Blade Architecture™. The latest software release, R75.20, features

a new URL Filtering solution that integrates with Application Control, and includes SSL Inspection as well as expanded Data Loss Prevention capabilities. Check Point R75.20 continues to build on Check Point’s vision, defining security as a business process combining policies, people and enforcement for stronger protection across all layers of security.

NETGEAR Showcases Consumer Networking & Storage Products at CES 2012

Reliance Unveils Managed Video Conferencing for Enterprise

Check Point Named Leader in Enterprise Network Firewall Magic Quadrant

Five Points of Presence to serve customers Worldwide Access to 2500+ video

conferencing rooms globally End-to-end, easy to use service suite spanning Tablets, PCs, Room Systems & Telepresence Systems Companies having offices globally to benefit by optimal utilization of their video conferencing equipment and faster ROI Encourages increased adoption across the Enterprise, helping them save costs and go green by reducing travel needs

Reliance Globalcom, the Global telecommunications services arm of India’s largest integrated telecom operator Reliance Communications, announced the launch of end-to-end managed video conferencing services for enterprises across the globe.

The suite of services includes 24x7 reservation-less video bridging & meeting room management, video endpoint

management, event-based temporary upgrades, value-added services and video conferencing room rental with access to 2500+ video conferencing rooms across the world. Additionally, the suite of services will have access to 190 video conferencing rooms at Reliance World stores across 100 cities in India and will also offer end-to-end, easy to use service suite spanning Tablets, PCs, Room Systems and Telepresence systems.

Elaborating on the demand for these services, Mr. Punit Garg, President

& CEO, Reliance Globalcom, said, “Video Conferencing, besides being a green

technology, has immense potential in today's connected world. However, its adoption by organizations is often restrained by time-consuming, multi-vendor management by one or several IT teams. Our managed service is aimed at making video conferencing usage simple and effective, thereby facilitating increased adoption. In the business context, video is also the logical next step for us since; we already have strong presence in audio and data domains globally. In India, Reliance has been the pioneer of Video Conferencing, and over the last seven years, it has changed the way organizations conduct business.”

In India, Reliance facilitates 300,000 hours of video conferencing in a year, thereby saving up to 40,000 tons of carbon emission. Almost 2,000 organizations use Reliance's video conferencing services for a range of business applications. Reliance Globalcom will draw upon this experience and expertise.

Research In Motion (RIM) announced general availability

of BlackBerry Business Cloud Services for Microsoft Office 365 – a new service for business and government o r gan i z a t i on s that extends M i c r o s o f t Exchange Online to BlackBerry smartphones and allows customers to manage their BlackBerry deployments in the cloud. The service is available at no additional charge to current med ium-s i z ed or enterprise subscribers of the Office 365 suite or standalone Exchange Online and works with BlackBerry smartphones on business or consumer data plans.

“RIM is pleased to launch BlackBerry Business Cloud Services for Microsoft Office 365. This new cloud-based option allows customers to cost-effectively support mobility across their organizations and easily manage and secure their BlackBerry deployments,” said Alan Panezic,

Vice President, Enterprise Product Management and Marketing at Research In Motion. “We continue to build upon the end-to-end BlackBerry solution

for our business and government customers with both on-premise and cloud-based solutions, a range of technical support options to suit any size o r g a n i z a t i o n , and a growing ecosystem of apps and services for users.”

“Microsoft’s partnership with RIM exemplifies

our commitment to providing customers with the best productivity experience across the PC, browser and phone,” said Julia White, Senior Director of Microsoft's Exchange Product Management Group. “The availability of BlackBerry Business Cloud Services is great news for Office 365 and BlackBerry customers who want to get the maximum benefit from these two business collaboration services.”

RIM Presents BlackBerry Business Cloud Services for MS Office 365

Dell is world’s third largest PC manufacturer, and recently

facing an intense competition from HP, Acer, Toshiba, Lenovo, Sony, Asus, and more. In Q2 of 2006, Dell occupied worldwide share between 18% and 19% in PC, whereas, HP had roughly 15% of the share. But in late 2006, HP took over to Dell and became number one PC manufacturer. However, in India, Dell ranked 27in most trusted brand, while HP ranked 23 in this category, in 2011. Recently, a rumor reveals that Dell is on the prowl to buy a mid-sized Indian tech firm—should possess thousand of staffs and revenue of $500 million or even more. The company has manipulated to bolster its information technology services business through this acquisition in India.

However, Dell hasn’t yet said anything about the companies but bankers have identified that it might be Hexaware Technologies and NIIT Technologies—each of having revenue of around $300. In 2009, Dell acquired Perot System after worth of $3.9 million, which has strengthened the company in service space especially in healthcare services business.

The chairman of the Dell Indian operation and Executive Vice President of Dell’s Global Application—Suresh Vaswani—said, “The services acquisition can be Perot System-like but with more India leverage and in the tier-II space. They may be $700 million or $800 million (revenue) in one vertical and may even be ahead of tier-1 companies in that space. We don’t have to look at one; we could look at two.”

Currently, Dell is going through rough patches, and has lost quarter of its commoditized computer market share against its Asian rivals including Lenovo. That’s why, the company is seeking for bigger share of the high-margin IT services in order to improve its profitability. This is only possible after leveraging its computer hardware with outsourcing contracts.

Dell Plans To Acquire Mid-Sized Indian Tech Cos

Bhaskar Bakthavatsalu, Regional Director – India & SAARC, Check Point Software Technologies.

Alan Panezic, VP, Enterprise Product Management and Marketing at Research In Motion

Suresh Vaswani, Executive VP of Dell’s Global Application



Cover Story

At a time when industry stakeholders are tightening their grip on the security

segment, surveillance of different locations has become an important task. Global as well as local vendors are targeting this space and becoming Sultans of Surveillance in terms of providing the best possible next generation surveillance technology for their set of enterprise customers.

When it comes to next generation surveillance, wireless it’s the way forward. It reduces the cost of infrastructure when compared with the traditional trenching and laying of cable, which in the current economic environment is unsurprisingly popular. Additionally, wireless surveillance infrastructure offers security upgrade in areas of cultural significance, such as city centres and historic sites, without the need to dig up roads – in some cases, it is the only option.

Surveillance in IndiaToday the end-user industry that

suits wireless infrastructure best is city surveillance for municipalities which happens to be the fastest growing vertical market for video surveillance.

Wireless infrastructure is also being used to stream video surveillance live from police vehicles to command centres. This integration between mobile and fixed locations has the potential to improve crime detection and prevention, providing more accurate intelligence to the police agencies using the technology.

“Today there is a big shift happening in the Indian market. This shift is primarily being driven by the increasing demands coming from the IT managers and their teams to move towards the digital side. The decreasing cost of video cameras and the surveillance enablement is pushing government agencies in India and even the private sector and military organizations to deploy next generation video based surveillance equipment without

significantly increasing their security budgets,” explains, Nafis Kazim, Senior Vice President, Shyam Networks.

According to Sudhindra Holla, Country Manager, Axis Communications India, the Indian security and surveillance market has been growing at a swift speed over the last few years. “A lot of customers from the analog surveillance sector are now moving towards network video surveillance because of the real-time surveillance benefits that it offers among many others. Also, as compared to the

growth rate of the entire surveillance and

security space

on the whole, the network video market is growing at a faster pace owing to the superior technology features, flexibility and affordability.”

“Security & Surveillance is our core business segment and India is one of our key markets. As per the annual IMS research report 2011, the network video surveillance market in India is set to grow at 52 percent in 2012 and likely to grow at a CAGR of 49.30% by 2015. The Indian security and surveillance market is growing at a rapid pace and comprises of about 30% of the entire security industry,” he adds on.

According to Praveen Sahai, Director

Even though the Indian market scenario for surveillance solutions is in a nascent stage, the ease of use and a growing concern to secure assets for the enterprise is putting surveillance solutions at the helm of security domain




Cover Story

At a time when industry stakeholders are tightening their grip on the security

segment, surveillance of different locations has become an important task. Global as well as local vendors are targeting this space and becoming Sultans of Surveillance in terms of providing the best possible next generation surveillance technology for their set of enterprise customers.

When it comes to next generation surveillance, wireless it’s the way forward. It reduces the cost of infrastructure when compared with the traditional trenching and laying of cable, which in the current economic environment is unsurprisingly popular. Additionally, wireless surveillance infrastructure offers security upgrade in areas of cultural significance, such as city centres and historic sites, without the need to dig up roads – in some cases, it is the only option.

Surveillance in IndiaToday the end-user industry that

suits wireless infrastructure best is city surveillance for municipalities which happens to be the fastest growing vertical market for video surveillance.

Wireless infrastructure is also being used to stream video surveillance live from police vehicles to command centres. This integration between mobile and fixed locations has the potential to improve crime detection and prevention, providing more accurate intelligence to the police agencies using the technology.

“Today there is a big shift happening in the Indian market. This shift is primarily being driven by the increasing demands coming from the IT managers and their teams to move towards the digital side. The decreasing cost of video cameras and the surveillance enablement is pushing government agencies in India and even the private sector and military organizations to deploy next generation video based surveillance equipment without

significantly increasing their security budgets,” explains, Nafis Kazim, Senior Vice President, Shyam Networks.

According to Sudhindra Holla, Country Manager, Axis Communications India, the Indian security and surveillance market has been growing at a swift speed over the last few years. “A lot of customers from the analog surveillance sector are now moving towards network video surveillance because of the real-time surveillance benefits that it offers among many others. Also, as compared to the

growth rate of the entire surveillance and

security space

on the whole, the network video market is growing at a faster pace owing to the superior technology features, flexibility and affordability.”

“Security & Surveillance is our core business segment and India is one of our key markets. As per the annual IMS research report 2011, the network video surveillance market in India is set to grow at 52 percent in 2012 and likely to grow at a CAGR of 49.30% by 2015. The Indian security and surveillance market is growing at a rapid pace and comprises of about 30% of the entire security industry,” he adds on.

According to Praveen Sahai, Director

Even though the Indian market scenario for surveillance solutions is in a nascent stage, the ease of use and a growing concern to secure assets for the enterprise is putting surveillance solutions at the helm of security domain


“Security & Surveillance is our core business segment and India is one of our key markets. As per the annual IMS research report 2011, the network video surveillance market in India is set to grow at 52 percent in 2012 and likely to grow at a CAGR of 49.30% by 2015. The Indian security and surveillance market is growing at a rapid pace and comprises of about 30% of the entire security industry.”

Sudhindra Holla,Country Manager,

Axis Communications India

“Today there is a big shift happening in the Indian market. This shift is primarily being driven by the increasing demands coming from the IT managers and their teams to move towards the digital side. The decreasing cost of video cameras and the surveillance enablement is pushing government agencies in India and even the private sector and military organizations to deploy next generation video based surveillance equipment without significantly increasing their security budgets,”

Nafis Kazim, Senior Vice President, Shyam Networks



of Sales, India & SAARC & Strategic Marketing Director, APJ, Iomega, Indian market is undergoing a paradigm shift in the video surveillance segment. Earlier dominated by legacy analog surveillance systems, the surveillance solutions market is now shifting to IP-based surveillance solutions. The eco-system has evolved from surveillance just being a security tool to becoming a tool for checking on quality of service by the outlet, pilferage, MIS, gauging customer response amongst others. The advent of cloud has further opened many possibilities and opportunities in the industry and is helping organizations to quickly deploy solutions like surveillance without the need of any upfront capital investments.

“According to Gartner 2011, currently IP-based surveillance market in India is valued at about $50-60 million and is expected to grow at 45 percent year on year for the next four to five years. With the video surveillance industry becoming more organized and digitized creating a demand for cost-effective IP surveillance solutions comes as a natural progression for Iomega. We recently launched video surveillance storage management solutions in partnership with Tulip Telecom and MindTree Limited. The partnership will provide India’s first video surveillance services based on cloud technology. The cloud solution involves Iomega StorCenter network storage devices, Tulip’s national broadband network with cloud data centers, and MindTree’s video management software. The solution provides superior yet economical local cloud video surveillance solutions for SMBs and distributed enterprises. The solution will be made available on all Iomega StorCenter ix and px series in India. Iomega is helping to redefine video surveillance technology by delivering a high performance, low cost all-in-one IP solution targeting small businesses and distributed enterprises. We think that this solution will be adopted by a large number of SMBs in retail, manufacturing, professional services and branch networks of distributed companies,” Sahai explains.

Surveillance for Home

According to the Jason Xu, Director, TP-Link India the India’s

standard of living is rapidly improving and TP-Link see great growth potential in the surveillance market as people look to secure their homes and businesses and even use products like its IP cameras for entertainment.

“TP-LINK is a dedicated networking brand and we produce IP cameras as opposed to other surveillance equipment such as CCTV cameras, but we are confident that as the industry grows, IP cameras stand to do especially well due both to the convenience of simple management over a home or office network combined with India’s rapid adoption of networking technologies. We will be expanding our IP camera product line to meet the demands of businesses in need of more complex, robust surveillance solutions as well as home users that require simpler, easier to

manage cameras,” he explains. “The surveillance market in India

is still largely dominated by CCTV, but we are confident that the market will progressively begin adopting IP Camera technology, simply due to the fact that it is a better solution. Not only are IP Cameras easier to set up than CCTV devices, but they are also easier to manage using technology already available in a home or office and accessible from across the Internet from wherever the viewer might be. This is especially advantageous for business users who travel frequently to keep tabs on their businesses when in different parts of the country or around the world. CCTV devices simply do not offer the same flexibility and with increasing adoption rates of networking technology, IP Cameras will soon be the

Cover Story

Q) How do you look at the surveillance market in India? What kind of focus do you have on this segment at the moment? How important is surveillance segment for your organization?

The increased urbanization in the country has created a greater need for urban security and surveillance. This rising urbanization in the country with attendant geo – political risks has increased the need for security in various crowded locations, ranging from corporate campuses, hotels, schools, critical infrastructure sites, transportation facilities including airports, bus and railway terminals across the cities. India is a growing market and the IP & Video surveillance industry in India is certainly on an upswing. As per the 2010 annual IMS research report, the video surveillance and network video equipment market in India is currently valued at $204.2 million and $38.1 million & is poised to grow to $127.7 billion by 2014.

Q) What kind of surveillance solutions and trends are being accepted in the Indian enterprise market today? What is the road ahead?

The major trend is that the technology is moving from analog to digital. Enterprises have realized the need for IP-based surveillance systems, which are more dynamic in nature.

The other recent trend in security is the need for bringing all the security systems on a common platform where they can exchange information & communicate to each other that aids in quicker identification of incidents, faster responding to threats & communicating across channels, sectors and boundaries. Automatic Number Plate Recognition (ANPR), Red Light Violation Detection ( RLVD ) , Emergency Communication System are some of the sought after solution areas with a requirement to integrate them on one single application platform.

Cisco’s primary focused solutions from the IP surveillance standpoint are in verticals such as Urban Safety & Security, Campus Security etc. As the awareness of the benefits of IP-Based systems spreads, features and complexities of surveillance products will increase, and costs will go down. According to industry experts, IP surveillance in India has enhanced its reach into verticals such as government, SMBs and SOHOs. This market will continue to grow as organizations and authorities understand the advantages that IP-based surveillance brings with it.

Q) What are some of the biggest challenges for surveillance in India? Is it any different from global challenges?

IP Video Surveillance in India is rising at a rapid pace, however the industry has the following challenges.1. People only focus on Camera’s than the End-2-End Architecture including bandwidth, network etc.2. Bandwidth requirements are pretty huge in IP Suervelliance & availability of this Infra across is questionable3. Network & Support IT infrastructure gets completely sidelined however, the success of any IP Suervelliance is dependent on how resilient , available this major backbone infra is to deliver the services that is expected from same

Q) How do you differentiate with your surveillance focused products and solutions for India and what is your go to market strategy?

Cisco with its core IP strength helps the customer achieve the maximum out of their surveillance solution in the following ways : 1. Cisco not only provides one stop shop for the Network, but also the complete IP Survelliance solution, including the Command control application. Helping in ease of deployment including Service & Support.2. Cisco helps customers to tightly integrate the specialized solution components required for IP Surveillance ( Voice / Video / Data ) such as Analytics ,

Emergency Response Communications system et al. on one single platform

3. Customers can extract a lot from a Cisco Video Surveillance solution by just enabling some of the infrastructure that they might have already deployed by turning on the required feature on the existing products e.g Video Analytics. Video analytics can also tag video, making a visual annotation such as highlighting an object of interest with a circle or marking the object with a certain color.

Q) The government is already promoting concepts on 'smart city' within different states. Where does surveillance systems and solutions place themselves in this scenario?

‘Smart cities’ are typically designed with a strong technology backbone and hence lend themselves very well to IP based surveillance. , the threat to life and property is much higher and there could be a lot of damage owing to the large number of people moving in there. Hence, security and surveillance is a primary concern for the governing bodies.

Surveillance in India - Poised to Grow

With its core IP strengths, US based networking major Cisco is helping the enterprise customers achieve the maximum out of their surveillance solution. In an exclusive chat with Mobility, Devendra Kamtekar, Vice President, Systems Engineering, Sales Organization, India & SAARC, Cisco talks about the company’s focus towards surveillance and how the industry is moving ahead in this segment.



of Sales, India & SAARC & Strategic Marketing Director, APJ, Iomega, Indian market is undergoing a paradigm shift in the video surveillance segment. Earlier dominated by legacy analog surveillance systems, the surveillance solutions market is now shifting to IP-based surveillance solutions. The eco-system has evolved from surveillance just being a security tool to becoming a tool for checking on quality of service by the outlet, pilferage, MIS, gauging customer response amongst others. The advent of cloud has further opened many possibilities and opportunities in the industry and is helping organizations to quickly deploy solutions like surveillance without the need of any upfront capital investments.

“According to Gartner 2011, currently IP-based surveillance market in India is valued at about $50-60 million and is expected to grow at 45 percent year on year for the next four to five years. With the video surveillance industry becoming more organized and digitized creating a demand for cost-effective IP surveillance solutions comes as a natural progression for Iomega. We recently launched video surveillance storage management solutions in partnership with Tulip Telecom and MindTree Limited. The partnership will provide India’s first video surveillance services based on cloud technology. The cloud solution involves Iomega StorCenter network storage devices, Tulip’s national broadband network with cloud data centers, and MindTree’s video management software. The solution provides superior yet economical local cloud video surveillance solutions for SMBs and distributed enterprises. The solution will be made available on all Iomega StorCenter ix and px series in India. Iomega is helping to redefine video surveillance technology by delivering a high performance, low cost all-in-one IP solution targeting small businesses and distributed enterprises. We think that this solution will be adopted by a large number of SMBs in retail, manufacturing, professional services and branch networks of distributed companies,” Sahai explains.

Surveillance for Home

According to the Jason Xu, Director, TP-Link India the India’s

standard of living is rapidly improving and TP-Link see great growth potential in the surveillance market as people look to secure their homes and businesses and even use products like its IP cameras for entertainment.

“TP-LINK is a dedicated networking brand and we produce IP cameras as opposed to other surveillance equipment such as CCTV cameras, but we are confident that as the industry grows, IP cameras stand to do especially well due both to the convenience of simple management over a home or office network combined with India’s rapid adoption of networking technologies. We will be expanding our IP camera product line to meet the demands of businesses in need of more complex, robust surveillance solutions as well as home users that require simpler, easier to

manage cameras,” he explains. “The surveillance market in India

is still largely dominated by CCTV, but we are confident that the market will progressively begin adopting IP Camera technology, simply due to the fact that it is a better solution. Not only are IP Cameras easier to set up than CCTV devices, but they are also easier to manage using technology already available in a home or office and accessible from across the Internet from wherever the viewer might be. This is especially advantageous for business users who travel frequently to keep tabs on their businesses when in different parts of the country or around the world. CCTV devices simply do not offer the same flexibility and with increasing adoption rates of networking technology, IP Cameras will soon be the

Cover Story

“Due to the growing incidences of terrorism and other criminal activities, the perception of the Indian consumers have significantly changed and they are now looking for better and advanced safety and security solutions."

Kshitij Mishra, Head Unified Communications & Collaboration (India Region), Huawei Enterprise

Q) How do you look at the surveillance market in India? What kind of focus do you have on this segment at the moment? How important is surveillance segment for your organization?

The increased urbanization in the country has created a greater need for urban security and surveillance. This rising urbanization in the country with attendant geo – political risks has increased the need for security in various crowded locations, ranging from corporate campuses, hotels, schools, critical infrastructure sites, transportation facilities including airports, bus and railway terminals across the cities. India is a growing market and the IP & Video surveillance industry in India is certainly on an upswing. As per the 2010 annual IMS research report, the video surveillance and network video equipment market in India is currently valued at $204.2 million and $38.1 million & is poised to grow to $127.7 billion by 2014.

Q) What kind of surveillance solutions and trends are being accepted in the Indian enterprise market today? What is the road ahead?

The major trend is that the technology is moving from analog to digital. Enterprises have realized the need for IP-based surveillance systems, which are more dynamic in nature.

The other recent trend in security is the need for bringing all the security systems on a common platform where they can exchange information & communicate to each other that aids in quicker identification of incidents, faster responding to threats & communicating across channels, sectors and boundaries. Automatic Number Plate Recognition (ANPR), Red Light Violation Detection ( RLVD ) , Emergency Communication System are some of the sought after solution areas with a requirement to integrate them on one single application platform.

Cisco’s primary focused solutions from the IP surveillance standpoint are in verticals such as Urban Safety & Security, Campus Security etc. As the awareness of the benefits of IP-Based systems spreads, features and complexities of surveillance products will increase, and costs will go down. According to industry experts, IP surveillance in India has enhanced its reach into verticals such as government, SMBs and SOHOs. This market will continue to grow as organizations and authorities understand the advantages that IP-based surveillance brings with it.

Q) What are some of the biggest challenges for surveillance in India? Is it any different from global challenges?

IP Video Surveillance in India is rising at a rapid pace, however the industry has the following challenges.1. People only focus on Camera’s than the End-2-End Architecture including bandwidth, network etc.2. Bandwidth requirements are pretty huge in IP Suervelliance & availability of this Infra across is questionable3. Network & Support IT infrastructure gets completely sidelined however, the success of any IP Suervelliance is dependent on how resilient , available this major backbone infra is to deliver the services that is expected from same

Q) How do you differentiate with your surveillance focused products and solutions for India and what is your go to market strategy?

Cisco with its core IP strength helps the customer achieve the maximum out of their surveillance solution in the following ways : 1. Cisco not only provides one stop shop for the Network, but also the complete IP Survelliance solution, including the Command control application. Helping in ease of deployment including Service & Support.2. Cisco helps customers to tightly integrate the specialized solution components required for IP Surveillance ( Voice / Video / Data ) such as Analytics ,

Emergency Response Communications system et al. on one single platform

3. Customers can extract a lot from a Cisco Video Surveillance solution by just enabling some of the infrastructure that they might have already deployed by turning on the required feature on the existing products e.g Video Analytics. Video analytics can also tag video, making a visual annotation such as highlighting an object of interest with a circle or marking the object with a certain color.

Q) The government is already promoting concepts on 'smart city' within different states. Where does surveillance systems and solutions place themselves in this scenario?

‘Smart cities’ are typically designed with a strong technology backbone and hence lend themselves very well to IP based surveillance. , the threat to life and property is much higher and there could be a lot of damage owing to the large number of people moving in there. Hence, security and surveillance is a primary concern for the governing bodies.

Surveillance in India - Poised to Grow

“The Indian surveillance market can be classified into the Organised and Unorganised markets. The organised market is dominated by IP (Internet Protocol) CCTV systems that can be accessed via an internet connection from anywhere in the world while Analog systems dominate the unorganised market. Our focus is predominately on the IP market with end to end IP CCTV solutions. These systems are capable of providing advanced features and analytics."

Mehernosh B. PithawallaAsst Vice President and Head -

Marketing & International BussinessGodrej Security Solutions



Cover Story

de facto solution for home and business surveillance,” Jason Xu concludes.

Explaining the Indian surveillance market scenario, Avinash Trivedi, Head-Visual Security Group, Sony India says that there are five or six major verticals which are driving the growth of the surveillance market in India. “This is from the government sector such as public safety, railways, aviation, oil, petroleum and gas and traffic. Large corporate, industrial and real estate/building segments are separate; that is commercial makes up about 50 percent of the demand. About 15-20 percent is large projects like IT parks and big buildings. Lastly is from the retail sector and SoHos. There is no one size fits all solution and we have tailored solutions for each vertical. We also have a full range of solutions for every budget and every requirement. One of our product line is IP video surveillance and we are one of the frontrunners in providing end-to-end IP Video Solution. Fundamentally, IP has been more popular with the project business. When I say ‘Project’ I mean medium to large scale projects in segments like aviation, railways, government, police, city surveillance, traffic monitoring, oil & petroleum, power and large commercial establishments like IT and ITES etc. These are some of the customers wherein the growth of IP has been much more than the traditional CCTV products. So going by this kind of segmentation – yes these segments

are our key focus areas for IP video surveillance. Having said that, we should not forget that analog still holds about 70% of the market and cannot be ignored or kept out of business focus. With the new strong analog camera lineup, we will be able to provide a more comprehensive solution for the analog market. We have found good partners and forged good relationships with them in terms of both analog as well as IP products for projects, and have made good inroads into both markets,” he explains.

According to Mehernosh B. Pithawalla, Asst Vice President and Head - Marketing & International Business, Godrej Security Solutions. “The Indian surveillance market can be classified into the Organised and Unorganised markets. The organised market is dominated by IP (Internet Protocol) CCTV systems that can be

accessed via an internet connection from anywhere in the world while Analog systems dominate the unorganised market. Our focus is predominately on the IP market with end to end IP CCTV solutions. These systems are capable of providing advanced features and analytics, for example these will be able to raise an alarm when a vehicle is going the wrong way down a one way street or if a person leaves/forgets an object. These systems therefore provide us with advanced security features. IP Systems are the product of the future. We expect that the IP CCTV market will dominate 80% of the total market. The road ahead will be determined by the integration of CCTVs that manufacturers will offer with other security systems. The move is therefore towards total security solutions that ensure that the safety and security measures are maximised through intelligent end to

end solutions. We at Godrej Security Solutions have already moved

towards this integration with our own VMS, ensuring that we can provide total security to all our customers,” he explains.

With its recent entry into the enterprise space, Huawei is now providing its expertise in the surveillance solutions space. Kshitij Mishra, Head Unified Communications & Collaborations (India Region), Huawei Enterprise says that surveillance is a very big but an unorganized

market in India. “Due to the growing incidences of

terrorism and other criminal activities, the perception of

the Indian consumers have significantly changed and they are

now looking for better and advanced safety and security solutions. The industry is now looking for round-the-clock intelligent surveillance of public infrastructure, sensitive installations, enterprises as well as residential communities. As per industry reports video surveillance business for 2011 in India was approximately USD 220 million which is growing at a 27% CAGR. Surveillance is one of most focused streams of Huawei Enterprise solution line. We have complete solutions including Analog, IP cameras, DVRs & Video Management Software. More than 60 models of cameras have been launched this year and many more models are in roadmap. With this we are expecting to address opportunities across private, public & government establishments. We are focusing more on the Surveillance solution with specialized Industry Applications viz., Railways, Highway, Port, City Surveillance, Airport, Pipeline, Oil & Gas, Power, Traffic, Toll Plaza Solution etc rather than just focusing on products,” he explains.

Talking about the surveillance market in India, Anand Swaminathan, CEO, Zicom says that currently there’s a raging debate on IP vs Analog solutions in the Enterprise customer segment. “Majority of the enterprise customers start by wanting IP solutions, but once they do their cost benefit analysis, they settle in for Analog solutions. Key culprit for this is Bandwidth cost and availability. Needless to say, IP is gaining traction in our country, but even in advanced and developed economies IP products constitutes only 30-40% of the mix,” he adds on.

“Surveillance by itself is a hot topic today amongst customers from all segments and the first thing they want when they consider a security solutions is Peace of Mind. The solution should be robust and scalable, a single vendor who can provide supply, installation, commissioning and maintenance all India covering Metro, Non Metro and Tier-2, Tier-3 towns etc,” he explains.

Speaking on the Indian market scenario for surveillance, Jatin Desai Product Engineer, Security Products, Matrix Comsec says that Indian surveillance market as compared to global market is still at a nascent stage, but has immense

potential. “The demand for this industry is robust today and is expected to accelerate in future. Overall market size is enhancing day-by-day as customers are getting aware about the benefits associated with it. Indian surveillance market is about 40% of the entire security market and we are trying to be part of the market by providing different solutions that can cater various customer requirements. We are developing new surveillance products by utilizing latest technologies to be one of the major Indian manufacturers’ in this segment,” he explains.

“Even today, in India there is a big chunk of market that continues to use the traditional analog surveillance system. However, strong and steady conversion from analog to IP-based surveillance is taking place. Indian enterprise market is valuing the importance of IP-based video

surveillance, which will continue to drive

the future of surveillance industry in the country. 3G and Video Analytics are the latest technology trends in global and domestic surveillance market. Addition of this video analytics software into the surveillance solutions, enterprises are adopting these solutions to get new perspective into their businesses. With specialized video surveillance devices, intelligent video will continue to emerge as a tool for gathering business intelligence. People will be able to avail surveillance solutions from a company specializing in the same for their homes and businesses,” Jatin Desai adds on.

With its proven expertise in the networking domain, Dax Networks is surely one of the most seasoned players in this segment. According to Subhashini Ramakrishnan, Chief Technology Manager, Dax Networks, the Indian market for security and surveillance products is robust. All quarters of society, including government, business and individuals are investing significant amounts in installing and upgrading their security infrastructure.

“The heightened awareness is providing an added boost to the security and surveillance systems industry, which has historically grown at 20-30 per cent annually. There is huge potential in the Indian market as the Government is also focusing on security at all levels. We see Dax IP Surveillance solutions as an extension of the customer’s existing computer network. While earlier installations used Analog-based surveillance systems, we are seeing a dramatic shift towards IP-based surveillance. Customers are looking “The heightened awareness is

providing an added boost to the security and surveillance systems industry, which has historically grown at 20-30 per cent annually. There is huge potential in the Indian market as the Government is also focusing on security at all levels. We see Dax IP Surveillance solutions as an extension of the customer’s existing computer network. While earlier installations used Analog-based surveillance systems, we are seeing a dramatic shift towards IP-based surveillance.

Subhashini Ramakrishnan,Chief Technology Manager,

Dax Networks

“This is from the government sector such as public safety, railways, aviation, oil, petroleum and gas and traffic. Large corporate, industrial and real estate/building segments are separate; that is commercial makes up about 50 percent of the demand. About 15-20 percent is large projects like IT parks and big buildings.Avinash Trivedi, Head-Visual Security

Group, Sony India



de facto solution for home and business surveillance,” Jason Xu concludes.

Explaining the Indian surveillance market scenario, Avinash Trivedi, Head-Visual Security Group, Sony India says that there are five or six major verticals which are driving the growth of the surveillance market in India. “This is from the government sector such as public safety, railways, aviation, oil, petroleum and gas and traffic. Large corporate, industrial and real estate/building segments are separate; that is commercial makes up about 50 percent of the demand. About 15-20 percent is large projects like IT parks and big buildings. Lastly is from the retail sector and SoHos. There is no one size fits all solution and we have tailored solutions for each vertical. We also have a full range of solutions for every budget and every requirement. One of our product line is IP video surveillance and we are one of the frontrunners in providing end-to-end IP Video Solution. Fundamentally, IP has been more popular with the project business. When I say ‘Project’ I mean medium to large scale projects in segments like aviation, railways, government, police, city surveillance, traffic monitoring, oil & petroleum, power and large commercial establishments like IT and ITES etc. These are some of the customers wherein the growth of IP has been much more than the traditional CCTV products. So going by this kind of segmentation – yes these segments

are our key focus areas for IP video surveillance. Having said that, we should not forget that analog still holds about 70% of the market and cannot be ignored or kept out of business focus. With the new strong analog camera lineup, we will be able to provide a more comprehensive solution for the analog market. We have found good partners and forged good relationships with them in terms of both analog as well as IP products for projects, and have made good inroads into both markets,” he explains.

According to Mehernosh B. Pithawalla, Asst Vice President and Head - Marketing & International Business, Godrej Security Solutions. “The Indian surveillance market can be classified into the Organised and Unorganised markets. The organised market is dominated by IP (Internet Protocol) CCTV systems that can be

accessed via an internet connection from anywhere in the world while Analog systems dominate the unorganised market. Our focus is predominately on the IP market with end to end IP CCTV solutions. These systems are capable of providing advanced features and analytics, for example these will be able to raise an alarm when a vehicle is going the wrong way down a one way street or if a person leaves/forgets an object. These systems therefore provide us with advanced security features. IP Systems are the product of the future. We expect that the IP CCTV market will dominate 80% of the total market. The road ahead will be determined by the integration of CCTVs that manufacturers will offer with other security systems. The move is therefore towards total security solutions that ensure that the safety and security measures are maximised through intelligent end to

end solutions. We at Godrej Security Solutions have already moved

towards this integration with our own VMS, ensuring that we can provide total security to all our customers,” he explains.

With its recent entry into the enterprise space, Huawei is now providing its expertise in the surveillance solutions space. Kshitij Mishra, Head Unified Communications & Collaborations (India Region), Huawei Enterprise says that surveillance is a very big but an unorganized

market in India. “Due to the growing incidences of

terrorism and other criminal activities, the perception of

the Indian consumers have significantly changed and they are

Cover Story

now looking for better and advanced safety and security solutions. The industry is now looking for round-the-clock intelligent surveillance of public infrastructure, sensitive installations, enterprises as well as residential communities. As per industry reports video surveillance business for 2011 in India was approximately USD 220 million which is growing at a 27% CAGR. Surveillance is one of most focused streams of Huawei Enterprise solution line. We have complete solutions including Analog, IP cameras, DVRs & Video Management Software. More than 60 models of cameras have been launched this year and many more models are in roadmap. With this we are expecting to address opportunities across private, public & government establishments. We are focusing more on the Surveillance solution with specialized Industry Applications viz., Railways, Highway, Port, City Surveillance, Airport, Pipeline, Oil & Gas, Power, Traffic, Toll Plaza Solution etc rather than just focusing on products,” he explains.

Talking about the surveillance market in India, Anand Swaminathan, CEO, Zicom says that currently there’s a raging debate on IP vs Analog solutions in the Enterprise customer segment. “Majority of the enterprise customers start by wanting IP solutions, but once they do their cost benefit analysis, they settle in for Analog solutions. Key culprit for this is Bandwidth cost and availability. Needless to say, IP is gaining traction in our country, but even in advanced and developed economies IP products constitutes only 30-40% of the mix,” he adds on.

“Surveillance by itself is a hot topic today amongst customers from all segments and the first thing they want when they consider a security solutions is Peace of Mind. The solution should be robust and scalable, a single vendor who can provide supply, installation, commissioning and maintenance all India covering Metro, Non Metro and Tier-2, Tier-3 towns etc,” he explains.

Speaking on the Indian market scenario for surveillance, Jatin Desai Product Engineer, Security Products, Matrix Comsec says that Indian surveillance market as compared to global market is still at a nascent stage, but has immense

potential. “The demand for this industry is robust today and is expected to accelerate in future. Overall market size is enhancing day-by-day as customers are getting aware about the benefits associated with it. Indian surveillance market is about 40% of the entire security market and we are trying to be part of the market by providing different solutions that can cater various customer requirements. We are developing new surveillance products by utilizing latest technologies to be one of the major Indian manufacturers’ in this segment,” he explains.

“Even today, in India there is a big chunk of market that continues to use the traditional analog surveillance system. However, strong and steady conversion from analog to IP-based surveillance is taking place. Indian enterprise market is valuing the importance of IP-based video

surveillance, which will continue to drive

the future of surveillance industry in the country. 3G and Video Analytics are the latest technology trends in global and domestic surveillance market. Addition of this video analytics software into the surveillance solutions, enterprises are adopting these solutions to get new perspective into their businesses. With specialized video surveillance devices, intelligent video will continue to emerge as a tool for gathering business intelligence. People will be able to avail surveillance solutions from a company specializing in the same for their homes and businesses,” Jatin Desai adds on.

With its proven expertise in the networking domain, Dax Networks is surely one of the most seasoned players in this segment. According to Subhashini Ramakrishnan, Chief Technology Manager, Dax Networks, the Indian market for security and surveillance products is robust. All quarters of society, including government, business and individuals are investing significant amounts in installing and upgrading their security infrastructure.

“The heightened awareness is providing an added boost to the security and surveillance systems industry, which has historically grown at 20-30 per cent annually. There is huge potential in the Indian market as the Government is also focusing on security at all levels. We see Dax IP Surveillance solutions as an extension of the customer’s existing computer network. While earlier installations used Analog-based surveillance systems, we are seeing a dramatic shift towards IP-based surveillance. Customers are looking

In Digital, we expect the industry to shift from SD (Standard Definition) product to Mega Pixel products very quickly, since the price delta is narrowing between the two. With Enterprise customers adopting Digital security solutions, the associated services like bandwidth, NAS and SAN based storage products etc are seeing good upside.”

Anand SwaminathanCEO

Zicom

“This is from the government sector such as public safety, railways, aviation, oil, petroleum and gas and traffic. Large corporate, industrial and real estate/building segments are separate; that is commercial makes up about 50 percent of the demand. About 15-20 percent is large projects like IT parks and big buildings.Avinash Trivedi, Head-Visual Security

Group, Sony India

The following are the projections for the Indian network video equipment market size projections up to 2015, as per the IMS 2011 report:

• 2011–$42.7million

• 2012–$64.9million

• 2013–$97.0million

• 2014–$143.2million

• 2015–$205.6million



for customized solutions, so they may reap maximum benefits from IP-surveillance. Advanced features in Video Analytics such as People counting, Object counting, Face detection and Crowd detection are sought after. Discerning, Enterprises use Surveillance solutions not just for Security but as a means to improve their Productivity. Dax is an important player in the segment within IP Surveillance that requires customization and will target a larger market share here,” he explains.

When asked about the current market scenario for surveillance in India, Eric Yang, India Country Manager, Edimax says that Surveillance market is growing rapidly and developing into a much more professional market overall.

“As a networking entity, Edimax has

already entered into this segment by introducing the IP products which is also growing in demand and acceptability. Edimax will focus on providing the platform and knowledge required by smaller SI to design and provide a complete solution of networking and IP surveillance.

Enterprise segment is not Edimax’s target as we still have a long-way to go; but in the middle and entry level we see portability, WI-FI, Easy accessibility & configuration as the driving force which will help the IP solutions to succeed in the surveillance segment. Competition between CCTV solutions and IP solutions are also narrowing down in the entry level segment. IP cameras’ volume will certainly pick up as there are many advantages of using IP solutions as compared to CCTV

solution,” he explained.

Challenges AheadOne of the biggest challenges is the

knowledge and skill set of the systems integrators that install wireless video surveillance for their enterprise customers today. However, as the opportunities continue to increase in city surveillance, more and more integrators will get on-board with wireless technology and it looks set to be a major growth area in the video surveillance industry over the next couple of years.

Even though, the surveillance solutions market is picking up in the country, there are still a lot of challenges ahead. “Surveillance is need of the hour when we talk about security. In

the west the need of surveillance is well understood and accordingly huge government budgets have been allocated to provide IP surveillance. However there is an urgent need to address the security issues in India in order to enable end to end security cover and realize the full potential of surveillance, but this needs persistent political will,” Nafis Kazim from Shyam Networks explains.

According to Sudhindra Holla from Axis, “Despite concerns of an uncertain economic climate, we do not foresee any major challenges in the coming year. The recent floods in Thailand might affect product availability and thereby impact sales to a small extent. Axis had invested dedicated time and effort in India to be where it is today. India is a very

challenging market. Primary challenge was knowledge up-gradation of the entire security ecosystem. However, Indian consumers are very intelligent. They are price cautious, they wish to seek knowledge and understand the product and its features well before they buy it. This gives us an understanding of what customer needs and allows us to function accordingly,” he adds on.

As Anand Swaminathan, CEO, Zicom puts it moving forward, analog and Digital Surveillance Solutions will have a healthy mix over the next few years. “In Digital, we expect the industry to shift from SD (Standard Definition) product to Mega Pixel products very quickly, since the price delta is narrowing between the two. With Enterprise customers adopting Digital security solutions, the associated services like bandwidth, NAS and SAN based storage products etc are seeing good upside,” he adds on.

Talking about the challenges that are plaguing the surveillance segment, he says that skilled man power is difficult to get mainly who understand IP Technology and can integrate surveillance systems efficiently. “Unlike abroad, Government policies should ideally make it compulsory to install CCTV Surveillance System in all establishments. While Government speaks about the importance of Security and Surveillance post the various terrorist attacks and bomb blast, there

are no rebate or Custom duty reduction or any other financial benefits for Security companies to provide Security products at affordable prices,” he adds on.

Explaining the challenges within the surveillance market, Subhashini Ramakrishnan, - Chief Technology Manager, Dax Networks says that customers without planning their long-term application requirement, tend to invest in Analog-based solutions.

“Hence there is a need for centralised monitoring and storage for better control of assets. But higher bandwidth costs prevent some users from implementing these solutions. Non-compatibility of video analytic software with another vendor’s IP cameras is a constraint. It limits the customer’s choice of software features from a more advance software,” he explains.

Putting his thoughts on the challenges being faced by India’s surveillance segment, Praveen Sahai, Director of Sales, India & SAARC and Strategic Marketing Director, APJ, Iomega explains that for

“As a networking entity, Edimax has already entered into this segment by introducing the IP products which is also growing in demand and acceptability. Edimax will focus on providing the platform and knowledge required by smaller SI to design and provide a complete solution of networking and IP surveillance."

Eric Yang,India Country Manager

Edimax

“The eco-system has evolved from surveillance just being a security tool to becoming a tool for checking on quality of service by the outlet, pilferage, MIS, gauging customer response amongst others. The advent of cloud has further opened many possibilities and opportunities in the industry and is helping organizations to quickly deploy solutions like surveillance without the need of any upfront capital investments."

Praveen Sahai,Director of Sales, India & SAARC &Strategic Marketing Director, APJ,

Iomega

the past few years the world has relied on analog video surveillance systems, where the technology has pretty much remained static. Now, IP video is transforming CCTV surveillance. Video surveillance has evolved from being just a security tool to becoming a tool for checking on things like quality of service, pilferage, MIS and customer response. IP-based video surveillance that has been touted as the future of surveillance systems, has replaced closed circuit analog systems, which traditionally dominated the security market. The organizations in India have now access to the latest technologies.

“While the adoption of surveillance solution in the global market is high compared to that in India, it is an opportunity for us to tap this market with the IP based video surveillance solutions. By implementing this technology the India surveillance market can leapfrog compared to the global market. At Iomega, we are trying to convert these challenges into an opportunity for us to tap the growing market. Iomega is helping to redefine video surveillance technology by delivering a high performance, low cost all-in-one IP solution targeting small businesses and distributed enterprises. Our product not only delivers on the promise of an easy to install and use security appliance but also adds business productivity tools such as loss prevention, compliance and a planning tool that businesses can use to increase revenue, improve operations and enhance profitability,” he adds on.

The Road AheadAs Shailendra Holla from Axis puts it,

moving forward surveillance systems will surely find their way into securing the cities and making sure that securing cities

is done in a smart manner.“Over the past few years, we have

observed that safety and security have emerged as areas of prime concern for not just individuals but for enterprises and government as a whole. It is quite encouraging to seek such support from government authorities in developing ‘Smart Cities’ which in turn would enable demand for ‘Smart Homes.’ Most people view a house as a life time investment and protecting the investment as well as the people who live with us is of utmost importance. In the domain of security and surveillance, the trend is now towards digital, network enabled cameras, rather than the older analog ones. Axis Communications offers network enabled (IP network) surveillance cameras that can enable a person to receive image and video intrusion alerts on their email and mobile phones which is a particularly helpful feature in large buildings and i n f r a s t r u c t u r e p r o j e c t s .

Axis also offers surveillance solutions such as Intelligent Video (IV), which includes Video Analytics (VA) that help cameras detect camera tampering attempts such as blocking or spray-painting and alert the required person,” he adds on.

“Surveillance system plays very important role in “Safe City: or ”Smart City” concept. Such system helps in keeping track of all suspicious activities happening at public places and accordingly helps city administration in planning preventive & corrective action. With over 600 mid & large size cities expecting to adapt such concept, we believe “Safe City” to be next big thing in India,” informs, Avinash Trivedi from Sony India.

Jatin Desai Product Engineer, Security Products, Matrix Comsec, City surveillance solutions can be utilized for traffic monitoring and providing traffic updates to commuters. Specialized video analytics such as automatic number plate recognition, congestion monitoring, parking management, etc. will have large contribution towards achieving this “smart city” concept. In industries like bank, retail and entertainment complexes technologies like ATM integration, POS integration, crowd monitoring can be implemented beyond regular surveillance. Further, IP based surveillance can be applied for residential surveillance.

Hence, moving forward, the Indian market scenario for surveillance solutions looks brighter than ever as there is an increased importance being given to security infrastructure and surveillance is an integral part of this and will surely be at the helm of securing critical infrastructure for enterprise and SME segment.Na, Palegit atiam. Rum factu

Indian market is undergoing a paradigm shift in the video surveillance segment.



Cover Story

for customized solutions, so they may reap maximum benefits from IP-surveillance. Advanced features in Video Analytics such as People counting, Object counting, Face detection and Crowd detection are sought after. Discerning, Enterprises use Surveillance solutions not just for Security but as a means to improve their Productivity. Dax is an important player in the segment within IP Surveillance that requires customization and will target a larger market share here,” he explains.

When asked about the current market scenario for surveillance in India, Eric Yang, India Country Manager, Edimax says that Surveillance market is growing rapidly and developing into a much more professional market overall.

“As a networking entity, Edimax has

already entered into this segment by introducing the IP products which is also growing in demand and acceptability. Edimax will focus on providing the platform and knowledge required by smaller SI to design and provide a complete solution of networking and IP surveillance.

Enterprise segment is not Edimax’s target as we still have a long-way to go; but in the middle and entry level we see portability, WI-FI, Easy accessibility & configuration as the driving force which will help the IP solutions to succeed in the surveillance segment. Competition between CCTV solutions and IP solutions are also narrowing down in the entry level segment. IP cameras’ volume will certainly pick up as there are many advantages of using IP solutions as compared to CCTV

solution,” he explained.

Challenges AheadOne of the biggest challenges is the

knowledge and skill set of the systems integrators that install wireless video surveillance for their enterprise customers today. However, as the opportunities continue to increase in city surveillance, more and more integrators will get on-board with wireless technology and it looks set to be a major growth area in the video surveillance industry over the next couple of years.

Even though, the surveillance solutions market is picking up in the country, there are still a lot of challenges ahead. “Surveillance is need of the hour when we talk about security. In

the west the need of surveillance is well understood and accordingly huge government budgets have been allocated to provide IP surveillance. However there is an urgent need to address the security issues in India in order to enable end to end security cover and realize the full potential of surveillance, but this needs persistent political will,” Nafis Kazim from Shyam Networks explains.

According to Sudhindra Holla from Axis, “Despite concerns of an uncertain economic climate, we do not foresee any major challenges in the coming year. The recent floods in Thailand might affect product availability and thereby impact sales to a small extent. Axis had invested dedicated time and effort in India to be where it is today. India is a very

challenging market. Primary challenge was knowledge up-gradation of the entire security ecosystem. However, Indian consumers are very intelligent. They are price cautious, they wish to seek knowledge and understand the product and its features well before they buy it. This gives us an understanding of what customer needs and allows us to function accordingly,” he adds on.

As Anand Swaminathan, CEO, Zicom puts it moving forward, analog and Digital Surveillance Solutions will have a healthy mix over the next few years. “In Digital, we expect the industry to shift from SD (Standard Definition) product to Mega Pixel products very quickly, since the price delta is narrowing between the two. With Enterprise customers adopting Digital security solutions, the associated services like bandwidth, NAS and SAN based storage products etc are seeing good upside,” he adds on.

Talking about the challenges that are plaguing the surveillance segment, he says that skilled man power is difficult to get mainly who understand IP Technology and can integrate surveillance systems efficiently. “Unlike abroad, Government policies should ideally make it compulsory to install CCTV Surveillance System in all establishments. While Government speaks about the importance of Security and Surveillance post the various terrorist attacks and bomb blast, there

are no rebate or Custom duty reduction or any other financial benefits for Security companies to provide Security products at affordable prices,” he adds on.

Explaining the challenges within the surveillance market, Subhashini Ramakrishnan, - Chief Technology Manager, Dax Networks says that customers without planning their long-term application requirement, tend to invest in Analog-based solutions.

“Hence there is a need for centralised monitoring and storage for better control of assets. But higher bandwidth costs prevent some users from implementing these solutions. Non-compatibility of video analytic software with another vendor’s IP cameras is a constraint. It limits the customer’s choice of software features from a more advance software,” he explains.

Putting his thoughts on the challenges being faced by India’s surveillance segment, Praveen Sahai, Director of Sales, India & SAARC and Strategic Marketing Director, APJ, Iomega explains that for

“As a networking entity, Edimax has already entered into this segment by introducing the IP products which is also growing in demand and acceptability. Edimax will focus on providing the platform and knowledge required by smaller SI to design and provide a complete solution of networking and IP surveillance."

Eric Yang,India Country Manager

Edimax

“The surveillance market in India is still largely dominated by CCTV, but we are confident that the market will progressively begin adopting IP Camera technology, simply due to the fact that it is a better solution. Not only are IP Cameras easier to set up than CCTV devices, but they are also easier to manage using technology already available in a home or office and accessible from across the Internet from wherever the viewer might be."

Jason Xu,Director, TP-Link India

the past few years the world has relied on analog video surveillance systems, where the technology has pretty much remained static. Now, IP video is transforming CCTV surveillance. Video surveillance has evolved from being just a security tool to becoming a tool for checking on things like quality of service, pilferage, MIS and customer response. IP-based video surveillance that has been touted as the future of surveillance systems, has replaced closed circuit analog systems, which traditionally dominated the security market. The organizations in India have now access to the latest technologies.

“While the adoption of surveillance solution in the global market is high compared to that in India, it is an opportunity for us to tap this market with the IP based video surveillance solutions. By implementing this technology the India surveillance market can leapfrog compared to the global market. At Iomega, we are trying to convert these challenges into an opportunity for us to tap the growing market. Iomega is helping to redefine video surveillance technology by delivering a high performance, low cost all-in-one IP solution targeting small businesses and distributed enterprises. Our product not only delivers on the promise of an easy to install and use security appliance but also adds business productivity tools such as loss prevention, compliance and a planning tool that businesses can use to increase revenue, improve operations and enhance profitability,” he adds on.

The Road AheadAs Shailendra Holla from Axis puts it,

moving forward surveillance systems will surely find their way into securing the cities and making sure that securing cities

is done in a smart manner.“Over the past few years, we have

observed that safety and security have emerged as areas of prime concern for not just individuals but for enterprises and government as a whole. It is quite encouraging to seek such support from government authorities in developing ‘Smart Cities’ which in turn would enable demand for ‘Smart Homes.’ Most people view a house as a life time investment and protecting the investment as well as the people who live with us is of utmost importance. In the domain of security and surveillance, the trend is now towards digital, network enabled cameras, rather than the older analog ones. Axis Communications offers network enabled (IP network) surveillance cameras that can enable a person to receive image and video intrusion alerts on their email and mobile phones which is a particularly helpful feature in large buildings and i n f r a s t r u c t u r e p r o j e c t s .

Axis also offers surveillance solutions such as Intelligent Video (IV), which includes Video Analytics (VA) that help cameras detect camera tampering attempts such as blocking or spray-painting and alert the required person,” he adds on.

“Surveillance system plays very important role in “Safe City: or ”Smart City” concept. Such system helps in keeping track of all suspicious activities happening at public places and accordingly helps city administration in planning preventive & corrective action. With over 600 mid & large size cities expecting to adapt such concept, we believe “Safe City” to be next big thing in India,” informs, Avinash Trivedi from Sony India.

Jatin Desai Product Engineer, Security Products, Matrix Comsec, City surveillance solutions can be utilized for traffic monitoring and providing traffic updates to commuters. Specialized video analytics such as automatic number plate recognition, congestion monitoring, parking management, etc. will have large contribution towards achieving this “smart city” concept. In industries like bank, retail and entertainment complexes technologies like ATM integration, POS integration, crowd monitoring can be implemented beyond regular surveillance. Further, IP based surveillance can be applied for residential surveillance.

Hence, moving forward, the Indian market scenario for surveillance solutions looks brighter than ever as there is an increased importance being given to security infrastructure and surveillance is an integral part of this and will surely be at the helm of securing critical infrastructure for enterprise and SME segment.Na, Palegit atiam. Rum factu



Today enterprise customers are struggling with continued data growth and are increasingly turning to cloud-based applications to avoid the cost and administrative burden of

maintaining on-premises IT infrastructure. Growing litigation and compliance demands have only

increased data retention and retrieval challenges for the CIOs and their IT teams, leading to new cloud-based archiving options that better manage costs while transferring risk and complexity. This is where cloud is coming straight to help the enterprise community.

If we look at the current scenario, cloud-based archives offer the cost savings, ease of use, and scalability of the cloud coupled with best-of-breed security from a trusted provider for defensibly handling high-risk enterprise data.

Email Retention TrendsIt is a universally accepted fact that two of the biggest drivers

of email capacity growth are regulatory (usually related to the capture and storage of business records) and legal (driven by preservation/legal hold requirements) mandates that bring

stringent retention requirements. Today, enterprises large and small in a multitude of industries

must abide by these record retention laws. Many are currently engaged in electronic discovery processes in which email must be preserved and produced as part of a regulatory or legal inquiry.

Some may suggest that this is not significant as many companies consistently deal with 60-100% overall information growth annually. However, it is very important for us to keep the context in mind: there are many more communication and collaboration options today than there were just a few years ago. Text messaging, social networking, and instant messaging essentially compete with email for corporate “usage.”

A large number of organizations have realized that using backup methodologies and/or

native email application records management capabilities do

not adequately address their electronic discovery and compliance needs.

Others see that some of these dated methods would not aid in improving email server performance and storage resource optimization—both of which significantly contribute to IT administrative costs. The drawbacks of existing email retention options are pushing companies to look for more efficient and cost-effective methods to centralize message data and ultimately improve their email retrieval and preservation practices so that they gain from the IT systems in a better manner.

Email Archive, Retention, and the Cloud

Experts in the industry say that moving forward, over one-

third of the enterprise customers will deployed a “purpose-built” archive solution

to date. These environments connect to the primary messaging application and capture, store, and manage messages and attachments based on policies.

These email archival policies are usually designed around compliance as messages are deemed as record of the business, e-discovery with messages that have to be preserved/placed on legal hold, and storage management requirements that maintaining quotas, with older or larger messages permanently moved to the archive. Authorized users access the archive application through a web browser or a “plug-in” installed within the email client.

It may be recalled that when purpose-built email archive options were first introduced, enterprise customers would many times deploy unique storage infrastructure with WORM (write one, read many) configuration capabilities—especially when these archives were used to support compliance and legal processes.

While these storage options were more expensive from an acquisition cost perspective, they aided in preventing deletion of

content until its retention policy expired. Companies also focused on swift, non-disruptive access to archives utilizing client plug-ins to ensure a seamless employee experience no matter where messages were actually stored or the type of device used.

In today’s scenario, a number of organizations are using a purpose-built solution deployed behind their firewall to address records retention and e-discovery issues along with helping to optimize primary email application infrastructure performance at the lowest possible cost.

SaaS comes to the foreThe biggest challenge with purpose-built solution

deployments is that archives grow rapidly. The capital cost of an archive—especially after the initial investment—can be unpredictable depending on message volumes, retention policies, and litigation activity. Servers, storage, and other infrastructure have to be implemented in order to optimally run the archive environment.

And from a management perspective, IT is on the hook for deploying and tuning the archive systems because any disruptions to access or poor response times can negatively impact compliance audits, legal investigations, and strategy development as well as hamper overall employee productivity.

What makes an archive environment most challenging to operate is the longevity of retention—messages may need to be retained for five, seven, ten, and even fifty years to comply with records retention mandates or follow legal preservation directives. The archive application and content outlives the actual underlying hardware infrastructure forcing IT to have to migrate the information every three to five years depending on the warranties and the useful life of the equipment.

While many companies wanted to shift to purpose-built archive solutions, their potential cost unpredictability often provided an insurmountable hurdle. The good news is that as on-premises archive success exploded, several Software-as-a-Service (or “cloud-based”) purpose-built email archive solutions entered the market. These solutions connect to and capture messages similar to an on-premises archive offering, but data is stored and managed by the service provider. Users access data via a web browser or an email client plug-in—there is no archive infrastructure (application server, database, storage, etc.) to manage.

Most importantly, SaaS-based email archives, many of which have evolved to possess capabilities and user experiences similar to on-premises solutions, are likely to see accelerated adoption of cloud for the enterprise over the next few years.

And experts close to the industry firmly believe that it is very likely that consumption of management solutions necessary to manage these business applications including archiving will also like to move the cloud; the ease of use and implementation without significant upfront cost and risk are very appealing to a broad set of companies today.

Delivering an ideal combination of value proposition for SaaS-based archiving with demand trends, today enterprise is looking up to cloud for streamlining their IT infrastructure. The drivers are not going to change: e-discovery expenses are growing, record retention mandates continue to cover more data, and email related storage challenges are everywhere now. In a situation like this, cloud driven SaaS-based solutions provide a new, less threatening way to help customers solve address these issues in a better way and create value for their organization.

In Cloud We Trust!

Putting their trust on the cloud solutions, more and more enterprise customers turning to SaaS based models when it comes to handling the growth of data

Trends in Enterprise



Trends in Enterprise

Today enterprise customers are struggling with continued data growth and are increasingly turning to cloud-based applications to avoid the cost and administrative burden of

maintaining on-premises IT infrastructure. Growing litigation and compliance demands have only

increased data retention and retrieval challenges for the CIOs and their IT teams, leading to new cloud-based archiving options that better manage costs while transferring risk and complexity. This is where cloud is coming straight to help the enterprise community.

If we look at the current scenario, cloud-based archives offer the cost savings, ease of use, and scalability of the cloud coupled with best-of-breed security from a trusted provider for defensibly handling high-risk enterprise data.

Email Retention TrendsIt is a universally accepted fact that two of the biggest drivers

of email capacity growth are regulatory (usually related to the capture and storage of business records) and legal (driven by preservation/legal hold requirements) mandates that bring

stringent retention requirements. Today, enterprises large and small in a multitude of industries

must abide by these record retention laws. Many are currently engaged in electronic discovery processes in which email must be preserved and produced as part of a regulatory or legal inquiry.

Some may suggest that this is not significant as many companies consistently deal with 60-100% overall information growth annually. However, it is very important for us to keep the context in mind: there are many more communication and collaboration options today than there were just a few years ago. Text messaging, social networking, and instant messaging essentially compete with email for corporate “usage.”

A large number of organizations have realized that using backup methodologies and/or

native email application records management capabilities do not adequately address their electronic discovery and compliance needs.

Others see that some of these dated methods would not aid in improving email server performance and storage resource optimization—both of which significantly contribute to IT administrative costs. The drawbacks of existing email retention options are pushing companies to look for more efficient and cost-effective methods to centralize message data and ultimately improve their email retrieval and preservation practices so that they gain from the IT systems in a better manner.

Email Archive, Retention, and the Cloud

Experts in the industry say that moving forward, over one-

third of the enterprise customers will deployed a “purpose-built” archive solution

to date. These environments connect to the primary messaging application and capture, store, and manage messages and attachments based on policies.

These email archival policies are usually designed around compliance as messages are deemed as record of the business, e-discovery with messages that have to be preserved/placed on legal hold, and storage management requirements that maintaining quotas, with older or larger messages permanently moved to the archive. Authorized users access the archive application through a web browser or a “plug-in” installed within the email client.

It may be recalled that when purpose-built email archive options were first introduced, enterprise customers would many times deploy unique storage infrastructure with WORM (write one, read many) configuration capabilities—especially when these archives were used to support compliance and legal processes.

While these storage options were more expensive from an acquisition cost perspective, they aided in preventing deletion of

content until its retention policy expired. Companies also focused on swift, non-disruptive access to archives utilizing client plug-ins to ensure a seamless employee experience no matter where messages were actually stored or the type of device used.

In today’s scenario, a number of organizations are using a purpose-built solution deployed behind their firewall to address records retention and e-discovery issues along with helping to optimize primary email application infrastructure performance at the lowest possible cost.

SaaS comes to the foreThe biggest challenge with purpose-built solution

deployments is that archives grow rapidly. The capital cost of an archive—especially after the initial investment—can be unpredictable depending on message volumes, retention policies, and litigation activity. Servers, storage, and other infrastructure have to be implemented in order to optimally run the archive environment.

And from a management perspective, IT is on the hook for deploying and tuning the archive systems because any disruptions to access or poor response times can negatively impact compliance audits, legal investigations, and strategy development as well as hamper overall employee productivity.

What makes an archive environment most challenging to operate is the longevity of retention—messages may need to be retained for five, seven, ten, and even fifty years to comply with records retention mandates or follow legal preservation directives. The archive application and content outlives the actual underlying hardware infrastructure forcing IT to have to migrate the information every three to five years depending on the warranties and the useful life of the equipment.

While many companies wanted to shift to purpose-built archive solutions, their potential cost unpredictability often provided an insurmountable hurdle. The good news is that as on-premises archive success exploded, several Software-as-a-Service (or “cloud-based”) purpose-built email archive solutions entered the market. These solutions connect to and capture messages similar to an on-premises archive offering, but data is stored and managed by the service provider. Users access data via a web browser or an email client plug-in—there is no archive infrastructure (application server, database, storage, etc.) to manage.

Most importantly, SaaS-based email archives, many of which have evolved to possess capabilities and user experiences similar to on-premises solutions, are likely to see accelerated adoption of cloud for the enterprise over the next few years.

And experts close to the industry firmly believe that it is very likely that consumption of management solutions necessary to manage these business applications including archiving will also like to move the cloud; the ease of use and implementation without significant upfront cost and risk are very appealing to a broad set of companies today.

Delivering an ideal combination of value proposition for SaaS-based archiving with demand trends, today enterprise is looking up to cloud for streamlining their IT infrastructure. The drivers are not going to change: e-discovery expenses are growing, record retention mandates continue to cover more data, and email related storage challenges are everywhere now. In a situation like this, cloud driven SaaS-based solutions provide a new, less threatening way to help customers solve address these issues in a better way and create value for their organization.

In Cloud We Trust!

Putting their trust on the cloud solutions, more and more enterprise customers turning to SaaS based models when it comes to handling the growth of data



Delivering a big blow to the IT infrastructure, whenever communication systems fail, employees and assets sit idle, it causes loss of revenues and halts profits. Even worse, the perceptions of customers and suppliers can be adversely affected.

There are clear advantages of using a standards-based structured cabling system for a business enterprise. In the early 1980s, when computers were first linked together in order to exchange information, many different cabling designs were used. Some companies built their systems to run over coaxial cables. Others thought that twinaxial or other cables would work best.

With these cables, certain parameters had to be followed in order to make the system work. Certain connectors had to be used, maximum cable distances had to be established and particular topologies were necessary.

By defining every aspect of their system, manufacturers “locked” customers into a proprietary system. One manufacturer’s system would not work with another, or run over any other type of cabling. If a customer decided to change systems, not only would new electronics and software need to be purchased, but new cabling would need to be installed as well.

Troubleshooting proprietary systems was very difficult and time-consuming compared to today’s structured systems. A problem at one workstation could bring the entire proprietary system down, leaving no indication to the network manager where the problem may have occurred. In the case of a daisy-chain topology, troubleshooting consisted of starting at one machine and physically tracing the cables to each of the other machines on the network.

Eventually, the cause of the problem, such as a broken connection, was found. Once repairs were completed, the system would be back on line. This troubleshooting process could last hours—or days—leaving users sitting idle.

Moves, adds or changes were also difficult with a proprietary system. Each time a new machine was added to the network, new cable had to be installed and inserted into the ring or attached to the bus. Furthermore, the whole system might have had to come down to add the new user.

Network TopologiesThese factors contributed to a growing

frustration among network managers and administrators who constantly searched for easier ways to maintain their networks, reduce downtime and lower costs. In fact, studies have shown that up to 70 percent of network downtime can be attributed to the cabling in a non-structured or proprietary system.

Network managers had two distinct systems demanding their full and undivided attention. The desire for one system that could run any application without the accompanying hassles and headaches of past systems was magnified exponentially. Enter structured cabling.

Global data explosion presently demands higher bandwidth and most of network related issues are because of faulty and obsolete cabling infrastructure. The world of digitization and the information traffic like voice, data, video, and even big complex building management systems crave for zero downtime and maximum uptime.

Experts close to the industry say that it is a bad idea to ignore structured cabling and invest in a network switch. Structured cabling investments have a life span of at least 3 or 4 times the life of network hardware, therefore it is crucial to build a structured cabling infrastructure that ensures support of any and all existing technologies and hopefully build in growth.

The system should have option for different topologies and tier structures. It is recommended to have a combination of copper and fiber to maximize flexibility and minimize cost. In addition to investment protection, structured cabling also provides administrative and management.

Copper RulesAt a time when structured cabling is

at the helm of networking infrastructure issues, copper cabling would never take a back seat because setting up network wholly on fiber is highly expensive which is not worth or a requirement. And installation of copper cable is much simpler and easier when compared to fiber cables.

Copper cabling standards are designated as Category 5, Category 5e, Category 6, Augmented Category 6 (Cat 6A), Category 7, Category 7A (augmented). Electronic Industry Association/Telecommunication Industry Association (EIA/TIA) 568A standard defines multiple categories or upgrading

of structure cabling system performance while the category 6, 6A, and 7 are the highest currently standardized at present.

Category 5e was ratified in 1999 which has superceded cat 5. The frequency range of 5e is at 100 MHz. It has improved durability and signal capabilities. It has less electronic interference over Cat 5. This copper cabling is widely installed across India currently than any other cabling infrastructure.

It is well suitable for horizontal cabling requirements. It is also an affordable technology. Cat 5e has been adopted more for large horizontal cabling requirements for higher bandwidth in commercial networks, software firms, educational institutions, and high rises.

Category 6 cabling operates at 250 MHz frequency. It is the best performance specification for UTP and shielded category twisted pair (ScTP). Cat 6 demands more stringent requirements than Cat 5 and 5e for instance installers ought to maintain half an inch or less of untwist at the termination, proper bend radius and avoid short links less than 15 meters. It utilizes RJ-45 connectors and they are backward compatible to Cat 5e. The prominent USP of Cat 6 is that it is an interoperable standard.

Category 6a operates at a frequency of 550 MHz. It is backward compatible with the existing standards, this technology is suitable for industry sectors utilizing high-performance computing platforms to support very high bandwidth-intensive applications. Category 7a is known to operate at 1,000 MHz but it is yet to be ratified. It is at a very nascent stage.

Owing to the increased number of applications, advanced cabling systems are now being demanded in India, newer technologies are being adopted in India. Cat-7A is catching up well across the verticals. Copper is restricted for installations within 100 meters.

And Copper is prone to get affected due to EMI resulting in data loss. As a result, installation of copper cable is much simpler and easier when compared to fiber cables. Increase in copper prices is always a concern. And enterprise customers plan their budgets and typically execution of a building project could take a year and significant changes in cable cost can upset planned budget. Copper has almost doubled over the past 1 year. Moving forward, Copper is surely going to rule the roost as far as structured cabling is concerned.

Mobility Analysis

With the present communication networks becoming more and more complex— a large number

of users share peripherals, as more mission-critical tasks are accomplished over networks and as the need for faster access to information increases—a good foundation for these networks becomes increasingly important. The first step toward the adaptability, flexibility and

longevity required of today’s networks begins with structured cabling, which has become the foundation for any information system.

It is very important that communications cabling supports a number of applications and last for the life of a network and eventually be able to increase the network life. If that cabling is part of a well-designed structured cabling

system, it can allow for easy administration of moves, adds and changes and smooth migration to new network topologies.

On the other hand, network systems will make moves, adds and changes a hassle and make new network topologies too difficult to implement. Network problems occur more often, and are more difficult and time consuming to troubleshoot.

Structured Cabling: Copper Ruling the Roost Indian enterprise segment is looking up to Copper when it comes to deploying structured cabling solutions that are set to insure their network investment on the long run



Delivering a big blow to the IT infrastructure, whenever communication systems fail, employees and assets sit idle, it causes loss of revenues and halts profits. Even worse, the perceptions of customers and suppliers can be adversely affected.

There are clear advantages of using a standards-based structured cabling system for a business enterprise. In the early 1980s, when computers were first linked together in order to exchange information, many different cabling designs were used. Some companies built their systems to run over coaxial cables. Others thought that twinaxial or other cables would work best.

With these cables, certain parameters had to be followed in order to make the system work. Certain connectors had to be used, maximum cable distances had to be established and particular topologies were necessary.

By defining every aspect of their system, manufacturers “locked” customers into a proprietary system. One manufacturer’s system would not work with another, or run over any other type of cabling. If a customer decided to change systems, not only would new electronics and software need to be purchased, but new cabling would need to be installed as well.

Troubleshooting proprietary systems was very difficult and time-consuming compared to today’s structured systems. A problem at one workstation could bring the entire proprietary system down, leaving no indication to the network manager where the problem may have occurred. In the case of a daisy-chain topology, troubleshooting consisted of starting at one machine and physically tracing the cables to each of the other machines on the network.

Eventually, the cause of the problem, such as a broken connection, was found. Once repairs were completed, the system would be back on line. This troubleshooting process could last hours—or days—leaving users sitting idle.

Moves, adds or changes were also difficult with a proprietary system. Each time a new machine was added to the network, new cable had to be installed and inserted into the ring or attached to the bus. Furthermore, the whole system might have had to come down to add the new user.

Network TopologiesThese factors contributed to a growing

frustration among network managers and administrators who constantly searched for easier ways to maintain their networks, reduce downtime and lower costs. In fact, studies have shown that up to 70 percent of network downtime can be attributed to the cabling in a non-structured or proprietary system.

Network managers had two distinct systems demanding their full and undivided attention. The desire for one system that could run any application without the accompanying hassles and headaches of past systems was magnified exponentially. Enter structured cabling.

Global data explosion presently demands higher bandwidth and most of network related issues are because of faulty and obsolete cabling infrastructure. The world of digitization and the information traffic like voice, data, video, and even big complex building management systems crave for zero downtime and maximum uptime.

Experts close to the industry say that it is a bad idea to ignore structured cabling and invest in a network switch. Structured cabling investments have a life span of at least 3 or 4 times the life of network hardware, therefore it is crucial to build a structured cabling infrastructure that ensures support of any and all existing technologies and hopefully build in growth.

The system should have option for different topologies and tier structures. It is recommended to have a combination of copper and fiber to maximize flexibility and minimize cost. In addition to investment protection, structured cabling also provides administrative and management.

Copper RulesAt a time when structured cabling is

at the helm of networking infrastructure issues, copper cabling would never take a back seat because setting up network wholly on fiber is highly expensive which is not worth or a requirement. And installation of copper cable is much simpler and easier when compared to fiber cables.

Copper cabling standards are designated as Category 5, Category 5e, Category 6, Augmented Category 6 (Cat 6A), Category 7, Category 7A (augmented). Electronic Industry Association/Telecommunication Industry Association (EIA/TIA) 568A standard defines multiple categories or upgrading

of structure cabling system performance while the category 6, 6A, and 7 are the highest currently standardized at present.

Category 5e was ratified in 1999 which has superceded cat 5. The frequency range of 5e is at 100 MHz. It has improved durability and signal capabilities. It has less electronic interference over Cat 5. This copper cabling is widely installed across India currently than any other cabling infrastructure.

It is well suitable for horizontal cabling requirements. It is also an affordable technology. Cat 5e has been adopted more for large horizontal cabling requirements for higher bandwidth in commercial networks, software firms, educational institutions, and high rises.

Category 6 cabling operates at 250 MHz frequency. It is the best performance specification for UTP and shielded category twisted pair (ScTP). Cat 6 demands more stringent requirements than Cat 5 and 5e for instance installers ought to maintain half an inch or less of untwist at the termination, proper bend radius and avoid short links less than 15 meters. It utilizes RJ-45 connectors and they are backward compatible to Cat 5e. The prominent USP of Cat 6 is that it is an interoperable standard.

Category 6a operates at a frequency of 550 MHz. It is backward compatible with the existing standards, this technology is suitable for industry sectors utilizing high-performance computing platforms to support very high bandwidth-intensive applications. Category 7a is known to operate at 1,000 MHz but it is yet to be ratified. It is at a very nascent stage.

Owing to the increased number of applications, advanced cabling systems are now being demanded in India, newer technologies are being adopted in India. Cat-7A is catching up well across the verticals. Copper is restricted for installations within 100 meters.

And Copper is prone to get affected due to EMI resulting in data loss. As a result, installation of copper cable is much simpler and easier when compared to fiber cables. Increase in copper prices is always a concern. And enterprise customers plan their budgets and typically execution of a building project could take a year and significant changes in cable cost can upset planned budget. Copper has almost doubled over the past 1 year. Moving forward, Copper is surely going to rule the roost as far as structured cabling is concerned.

Mobility Analysis

With the present communication networks becoming more and more complex— a large number

of users share peripherals, as more mission-critical tasks are accomplished over networks and as the need for faster access to information increases—a good foundation for these networks becomes increasingly important. The first step toward the adaptability, flexibility and

longevity required of today’s networks begins with structured cabling, which has become the foundation for any information system.

It is very important that communications cabling supports a number of applications and last for the life of a network and eventually be able to increase the network life. If that cabling is part of a well-designed structured cabling

system, it can allow for easy administration of moves, adds and changes and smooth migration to new network topologies.

On the other hand, network systems will make moves, adds and changes a hassle and make new network topologies too difficult to implement. Network problems occur more often, and are more difficult and time consuming to troubleshoot.



Datacenter - Optim

izing

Networks

Today, Datacenter network design architecture is going through a rapid and fundamental change that

reflects the growing IT trends in distributed applications and virtual computing for the next generation IT requirements. As a result, new computing models require

a flatter network that is flexible enough to handle

the sometimes

unpredictable traffic patterns

caused by less hierarchical, more peer-determined

computing in virtual or cloud environments.

Despite the fact that the current networking market numbers are at

much lower levels, network equipment — especially those devices designed for today’s flatter networks — will drive networking in general to comprise a larger share of the overall IT budget as the economy recovers.

And in this scenario, applications have evolved from client/server-type deployments to a federated, peer-based architecture. It may be recalled that ten years ago, applications had a monolithic structure with a particular goal, a server with client computers attached for mundane tasks such as accounting. This environment essentially created individual silos of computing resources, which got the job done but resulted in unused resources. Similarly, data was stored in silos that enabled fast access by these applications, and capacity was increased by adding more compute units.

On the other hand, in today’s distributed applications environment, pulls bits of information from individual locations and compile them to meet a specific need. And as a result, there is a greater interaction between applications and data. From a server and storage perspective, this focus on distributed architecture, as well as the need to

consolidate resources, has led to the rise in virtualization for the enterprise set of customers.

And as a direct consequence of this scenario, enterprises have gone from the one-application-one-server model, to one using virtual machines to host multiple shared application components, creating a more efficient environment. This surely makes sense with these applications to centralize storage, or at least logically understand exactly where all the data exist through a centralized view. This increases efficiency and cost-effectiveness and also makes it easier to plan for disaster recovery and protection of company assets.

Today’s evolution in application architectures is changing the traffic patterns in the datacenter domain because there is an increasing reliance on the servers, either physical or virtual, to act in a single fabric instead of silos of resources.

So instead of traffic flowing from a “single server to the end user” model, now we have increased traffic that flows between multiple servers and data stores before flowing out to the end user. While organizations can benefit from server consolidation, the bandwidth requirements are higher for each physical server because there is more communication between servers for every application. And possible movement of the virtual machines around the datacenter makes network traffic patterns more difficult to predict.

In addition to this, the increasing reliance on remote c o m m u n i c a t i o n s back to the datacenter creates a need not only for more capacity, but also for greater reliability over multiple types of networks. As virtualization and software-as-a-service, and ultimately cloud computing, continue to grow, end users are going to not only need to access applications and data from the corporate datacenter, but also from one or more service providers or business partners. Many enterprises will still want to divert all traffic through a centralized datacenter for control and accountability, with that datacenter being the primary conduit out to the Internet. This will further increase bandwidth requirements.

In a traditional manner, datacenter

networks have been designed for server-to-the-user traffic flows. Next-generation designs have to include server-to-server in addition to server-to-storage traffic as design considerations. Building a networked fabric between all of the application and storage resources is often referred to as a “flat network,” that connects number of pools of computing or storage resources at various level in order to achieve multiple tasks.

The primary objective is to minimize the number of times traffic is processed to reduce latency and improve application performance, while maximizing the size and performance of the compute and/or storage pool.

And because applications are more interconnected and intertwined, the datacenters now have to implement tiered applications, so the Web server, the application server, and the database server are each running on virtual machines or separate physical servers. Therefore, before an application is even delivered to the customer, the traffic is already pretty interactive, hitting at least three different servers.

It is important to note that if an organization’s datacenter is going to truly have dynamic provisioning of new application resources, the interactions between individual virtual machines becomes much more complex. It’s not

so much that server and device interactions are unpredictable, but that there are just many more

variables. The concept of a single

c o m p u t i n g env i ronment gets extended

to ever-larger pools of computing

segments within an organization.

Using this approach with today’s distributed applications, the datacenter itself moves away from a hierarchical method to an environment in which systems are in a much more on equal terms within the IT infrastructure. And because servers, storage resources, applications, and so on are all equal, the network must be architected to treat them as equal in order to properly reflect the traffic flow. Moving forward this is likely to continue with a lot of enterprise customers going in for such data center modulations for the betterment of their IT infrastructure.

Smart Enterprise

As today’s networks are increasingly becoming intelligent, data centers need to continuously look towards optimizing the networking capabilities in order to gain more



Datacenter - Optim

izing

Networks

Today, Datacenter network design architecture is going through a rapid and fundamental change that

reflects the growing IT trends in distributed applications and virtual computing for the next generation IT requirements. As a result, new computing models require

a flatter network that is flexible enough to handle

the sometimes

unpredictable traffic patterns

caused by less hierarchical, more peer-determined

computing in virtual or cloud environments.

Despite the fact that the current networking market numbers are at much lower levels, network equipment — especially those devices designed for today’s flatter networks — will drive networking in general to comprise a larger share of the overall IT budget as the economy recovers.

And in this scenario, applications have evolved from client/server-type deployments to a federated, peer-based architecture. It may be recalled that ten years ago, applications had a monolithic structure with a particular goal, a server with client computers attached for mundane tasks such as accounting. This environment essentially created individual silos of computing resources, which got the job done but resulted in unused resources. Similarly, data was stored in silos that enabled fast access by these applications, and capacity was increased by adding more compute units.

On the other hand, in today’s distributed applications environment, pulls bits of information from individual locations and compile them to meet a specific need. And as a result, there is a greater interaction between applications and data. From a server and storage perspective, this focus on distributed architecture, as well as the need to

consolidate resources, has led to the rise in virtualization for the enterprise set of customers.

And as a direct consequence of this scenario, enterprises have gone from the one-application-one-server model, to one using virtual machines to host multiple shared application components, creating a more efficient environment. This surely makes sense with these applications to centralize storage, or at least logically understand exactly where all the data exist through a centralized view. This increases efficiency and cost-effectiveness and also makes it easier to plan for disaster recovery and protection of company assets.

Today’s evolution in application architectures is changing the traffic patterns in the datacenter domain because there is an increasing reliance on the servers, either physical or virtual, to act in a single fabric instead of silos of resources.

So instead of traffic flowing from a “single server to the end user” model, now we have increased traffic that flows between multiple servers and data stores before flowing out to the end user. While organizations can benefit from server consolidation, the bandwidth requirements are higher for each physical server because there is more communication between servers for every application. And possible movement of the virtual machines around the datacenter makes network traffic patterns more difficult to predict.

In addition to this, the increasing reliance on remote c o m m u n i c a t i o n s back to the datacenter creates a need not only for more capacity, but also for greater reliability over multiple types of networks. As virtualization and software-as-a-service, and ultimately cloud computing, continue to grow, end users are going to not only need to access applications and data from the corporate datacenter, but also from one or more service providers or business partners. Many enterprises will still want to divert all traffic through a centralized datacenter for control and accountability, with that datacenter being the primary conduit out to the Internet. This will further increase bandwidth requirements.

In a traditional manner, datacenter

networks have been designed for server-to-the-user traffic flows. Next-generation designs have to include server-to-server in addition to server-to-storage traffic as design considerations. Building a networked fabric between all of the application and storage resources is often referred to as a “flat network,” that connects number of pools of computing or storage resources at various level in order to achieve multiple tasks.

The primary objective is to minimize the number of times traffic is processed to reduce latency and improve application performance, while maximizing the size and performance of the compute and/or storage pool.

And because applications are more interconnected and intertwined, the datacenters now have to implement tiered applications, so the Web server, the application server, and the database server are each running on virtual machines or separate physical servers. Therefore, before an application is even delivered to the customer, the traffic is already pretty interactive, hitting at least three different servers.

It is important to note that if an organization’s datacenter is going to truly have dynamic provisioning of new application resources, the interactions between individual virtual machines becomes much more complex. It’s not

so much that server and device interactions are unpredictable, but that there are just many more

variables. The concept of a single

c o m p u t i n g env i ronment gets extended

to ever-larger pools of computing

segments within an organization.

Using this approach with today’s distributed applications, the datacenter itself moves away from a hierarchical method to an environment in which systems are in a much more on equal terms within the IT infrastructure. And because servers, storage resources, applications, and so on are all equal, the network must be architected to treat them as equal in order to properly reflect the traffic flow. Moving forward this is likely to continue with a lot of enterprise customers going in for such data center modulations for the betterment of their IT infrastructure.

Smart Enterprise

As today’s networks are increasingly becoming intelligent, data centers need to continuously look towards optimizing the networking capabilities in order to gain more



Mobility Enterprise

Today’s GridMost of the next generation datacenters

today feature a range of computer and storage systems, all dedicated to specific workloads or combinations of workloads, usually carefully segregated by application and database. In a typical environment, the computer and storage systems are even named after the database or application they serve. Switching them around to achieve greater efficiency is simply not done; instead, they tend to be over provisioned to ensure sufficient capacity for peak periods and for growth within budgeted periods.

If storage utilization grows faster than the expected outlay, a complicated and expensive project to reallocate and expand storage results. These actions are generally accompanied by substantial staff efforts to load and configure the new systems and to convert or migrate the existing workload to the new systems.

One way to reduce the frequency with which this occurs is to allocate much more system capacity to given applications or databases, allowing them to "grow into" the underutilized capacity over some manageable period of time. In the interim, of course, a good deal of system and storage capacity goes unused.

What is Behind the Grid? The grid represents an alternative to

an existing model of fixed IT assets. Grid derives its name from its resemblance to a power grid, which enables power producers such as generating stations to be added or removed as needed and likewise power consumers to be added and removed, without complicated configuration changes.

Working on the similar lines, an IT grid enables server and storage resources to be added to or removed from the system without requiring complicated configuration changes, thereby enabling flexible deployment that avoids the problems inherent in the fixed topology model.

On the other hand, grid computing is a term that has been applied to various architectures designed to deliver the benefits of an IT grid for the enterprise and SME set of customers. It is an approach to computing that detaches the software functionality from the specifics of hardware deployment by blending system and storage resources into a continuum of resources that can be allocated to, and deallocated from, a particular function or functional locus; in this case, a database.

Simply put, it enables administrators to assign computing tasks to computing resources, and it assigns data to storage resources in a way that enables such resources to be easily added or removed or tasks and data to be moved as needed. Various vendors have taken different approaches to delivering grid computing; these approaches tend to vary based on the type of workload involved and the requirements of that workload.

They include infrastructure-based distributed components for high-throughput compute grids, redundant application server deployment for application grids, and various approaches to providing scalable yet flexible storage management through storage grids.

An IT grid enables server and storage resources to be added to or removed from the system without requiring complicated configuration changes, thereby enabling flexible deployment that avoids the problems inherent in the fixed topology model.

In the case of database workloads, grid computing contrasts with the classic model that involves dedicated servers associated with dedicated storage in that the servers and storage are fluid; that is, they can be assigned, added, and reassigned as necessary without upsetting the overall topology of the database server environment.

Common Benefits The key benefits of grid computing

come in the form of resource flexibility, scalability, and optimization of operations through parallel processing. These benefits are expressed through an architecture that gives users the following capabilities:

To avoid unnecessary hardware, power, and staffing costs of over provisioning IT systems, commonly done to avoid capacity upgrades. When capacity upgrades are necessary, to scale incrementally by adding (or in some cases, redeploying) system and storage resources without expensive upgrades.

To ensure continuous availability through the provisioning of redundant resources, ensuring automatic failover when necessary.

To increase transaction throughput through parallelization of tasks.

Implementations of Grid Computing Adding flexibility to the overall IT

infrastructure, grid computing makes it possible to add and remove IT resources in relation to an operational domain such

as an application, database, or storage environment as easily as producers and consumers of energy can be added to and removed from an electricity grid.

The earliest forms of this approach were used to network large numbers of small computers together to do the job of large, expensive supercomputers at a fraction of the price. Part of the intelligence towards this approach was that computers could be added or removed without impacting the high-powered computations under way.

Later, this principle was applied to various other problem spaces, including more in the enterprise and SME sector computing market segments. Examples of different types of grid computing actively used today include the following:

Application Grids. These grids are used to achieve better throughput and availability of applications by building them as components that are deployed redundantly on a number of application servers; adding power is done by adding systems. If a server fails, its work is taken up by another.

Storage Grids. Storage is made available on a range of disks, with data managed in an optimized way to ensure scalability and high availability while ensuring that disks may be added or removed in a manner that is transparent to the user and has no definitional effect on the application or database (that is, the application or database does not need to be changed to refer to different files on different volumes when disks are added or removed); the application or user is insulated from the exact nature of the physical storage layout.

Compute Grids. These grids are used to achieve processing scalability on lowcost hardware by deploying compute tasks in parallel in a manner similar to the techniques used by supercomputers.

The database grid, is a hybrid IT environment that contains elements of the application and storage grid. Like an application grid, it deploys code redundantly on multiple servers, which break up the workload based on an optimized scheme and execute tasks in parallel against common data resources.

In times to come, application grid is surely the way forward towards streamlining the IT infrastructure for an enterprise set of customer segment. And globally as well as in India, vendors are likely to innovate in terms of providing the local flavor to the concept and gain on the customer confidence.

There is no doubt that the Global IT scenario is in the midst of a sea change in how computing

resources are networked and most importantly managed at the enterprise level. The previously usual models based on program code assigned to fixed assets are being replaced by models based on flexible code level deployment and resource assignment of different applications and their results or various outcomes.

As a result, new model has emerged based on a shared infrastructure, where the underlying physical hardware is abstracted from the application and logical resources built by aggregating or disaggregating the physical resources that are used for application deployment. This shared infrastructure is also known as grid computing and is tremendously useful for the streamlining of IT requirements for an enterprise and provides many benefits to today’s IT operations.

The benefits of grid computing

in general are ending the stand alone process that results from having computer and storage systems locked down on specific applications, databases, and files!

Some of the clear advantages of grid come in terms of enabling operations and administrative staff to flexibly assign compute and storage resources as needed, enabling them to avoid locked-down and over provisioned resources. Providing a means for easily assigning and tuning resources to meet the business service levels and reducing cost and enhancing business agility by more effective utilization of resources using commodity hardware.

Today, there is an ongoing evolution of the datacenter toward the adoption of grid computing and details the benefits derived from this development. And there are implications for database systems and details the requirements of a database for successful deployment in a grid computing context.

Application Grid -- Putting Enterprise on Top GearGrid Computing is gaining acceptance among the enterprise segment



Mobility Enterprise

Today’s GridMost of the next generation datacenters

today feature a range of computer and storage systems, all dedicated to specific workloads or combinations of workloads, usually carefully segregated by application and database. In a typical environment, the computer and storage systems are even named after the database or application they serve. Switching them around to achieve greater efficiency is simply not done; instead, they tend to be over provisioned to ensure sufficient capacity for peak periods and for growth within budgeted periods.

If storage utilization grows faster than the expected outlay, a complicated and expensive project to reallocate and expand storage results. These actions are generally accompanied by substantial staff efforts to load and configure the new systems and to convert or migrate the existing workload to the new systems.

One way to reduce the frequency with which this occurs is to allocate much more system capacity to given applications or databases, allowing them to "grow into" the underutilized capacity over some manageable period of time. In the interim, of course, a good deal of system and storage capacity goes unused.

What is Behind the Grid? The grid represents an alternative to

an existing model of fixed IT assets. Grid derives its name from its resemblance to a power grid, which enables power producers such as generating stations to be added or removed as needed and likewise power consumers to be added and removed, without complicated configuration changes.

Working on the similar lines, an IT grid enables server and storage resources to be added to or removed from the system without requiring complicated configuration changes, thereby enabling flexible deployment that avoids the problems inherent in the fixed topology model.

On the other hand, grid computing is a term that has been applied to various architectures designed to deliver the benefits of an IT grid for the enterprise and SME set of customers. It is an approach to computing that detaches the software functionality from the specifics of hardware deployment by blending system and storage resources into a continuum of resources that can be allocated to, and deallocated from, a particular function or functional locus; in this case, a database.

Simply put, it enables administrators to assign computing tasks to computing resources, and it assigns data to storage resources in a way that enables such resources to be easily added or removed or tasks and data to be moved as needed. Various vendors have taken different approaches to delivering grid computing; these approaches tend to vary based on the type of workload involved and the requirements of that workload.

They include infrastructure-based distributed components for high-throughput compute grids, redundant application server deployment for application grids, and various approaches to providing scalable yet flexible storage management through storage grids.

An IT grid enables server and storage resources to be added to or removed from the system without requiring complicated configuration changes, thereby enabling flexible deployment that avoids the problems inherent in the fixed topology model.

In the case of database workloads, grid computing contrasts with the classic model that involves dedicated servers associated with dedicated storage in that the servers and storage are fluid; that is, they can be assigned, added, and reassigned as necessary without upsetting the overall topology of the database server environment.

Common Benefits The key benefits of grid computing

come in the form of resource flexibility, scalability, and optimization of operations through parallel processing. These benefits are expressed through an architecture that gives users the following capabilities:

To avoid unnecessary hardware, power, and staffing costs of over provisioning IT systems, commonly done to avoid capacity upgrades. When capacity upgrades are necessary, to scale incrementally by adding (or in some cases, redeploying) system and storage resources without expensive upgrades.

To ensure continuous availability through the provisioning of redundant resources, ensuring automatic failover when necessary.

To increase transaction throughput through parallelization of tasks.

Implementations of Grid Computing Adding flexibility to the overall IT

infrastructure, grid computing makes it possible to add and remove IT resources in relation to an operational domain such

as an application, database, or storage environment as easily as producers and consumers of energy can be added to and removed from an electricity grid.

The earliest forms of this approach were used to network large numbers of small computers together to do the job of large, expensive supercomputers at a fraction of the price. Part of the intelligence towards this approach was that computers could be added or removed without impacting the high-powered computations under way.

Later, this principle was applied to various other problem spaces, including more in the enterprise and SME sector computing market segments. Examples of different types of grid computing actively used today include the following:

Application Grids. These grids are used to achieve better throughput and availability of applications by building them as components that are deployed redundantly on a number of application servers; adding power is done by adding systems. If a server fails, its work is taken up by another.

Storage Grids. Storage is made available on a range of disks, with data managed in an optimized way to ensure scalability and high availability while ensuring that disks may be added or removed in a manner that is transparent to the user and has no definitional effect on the application or database (that is, the application or database does not need to be changed to refer to different files on different volumes when disks are added or removed); the application or user is insulated from the exact nature of the physical storage layout.

Compute Grids. These grids are used to achieve processing scalability on lowcost hardware by deploying compute tasks in parallel in a manner similar to the techniques used by supercomputers.

The database grid, is a hybrid IT environment that contains elements of the application and storage grid. Like an application grid, it deploys code redundantly on multiple servers, which break up the workload based on an optimized scheme and execute tasks in parallel against common data resources.

In times to come, application grid is surely the way forward towards streamlining the IT infrastructure for an enterprise set of customer segment. And globally as well as in India, vendors are likely to innovate in terms of providing the local flavor to the concept and gain on the customer confidence.

There is no doubt that the Global IT scenario is in the midst of a sea change in how computing

resources are networked and most importantly managed at the enterprise level. The previously usual models based on program code assigned to fixed assets are being replaced by models based on flexible code level deployment and resource assignment of different applications and their results or various outcomes.

As a result, new model has emerged based on a shared infrastructure, where the underlying physical hardware is abstracted from the application and logical resources built by aggregating or disaggregating the physical resources that are used for application deployment. This shared infrastructure is also known as grid computing and is tremendously useful for the streamlining of IT requirements for an enterprise and provides many benefits to today’s IT operations.

The benefits of grid computing

in general are ending the stand alone process that results from having computer and storage systems locked down on specific applications, databases, and files!

Some of the clear advantages of grid come in terms of enabling operations and administrative staff to flexibly assign compute and storage resources as needed, enabling them to avoid locked-down and over provisioned resources. Providing a means for easily assigning and tuning resources to meet the business service levels and reducing cost and enhancing business agility by more effective utilization of resources using commodity hardware.

Today, there is an ongoing evolution of the datacenter toward the adoption of grid computing and details the benefits derived from this development. And there are implications for database systems and details the requirements of a database for successful deployment in a grid computing context.



Japan based global computer peripherals manufacturer Elecom has unfurled its USB memory stick “Data Hook” in the Indian market. This newly launched

USB memory "DATA hook (hook data)" was adopted to 4GB of unique design in collaboration with design office "nendo" has offices in Tokyo and Milan, has been active in a wide range of fields.

DATA hook is a unique USB memory in the shape of a "carabiner" and is attached to the tool, such as for outdoor. Its design is focused on the means of transportation such as a hook into the cable, carry the concatenation. Connector cap to protect from dust and debris the connector is included.

In addition to numerous design awards, and to be elected, magazine Newsweek "100 Japanese people to respect the world" "In the past 100 companies small and medium enterprises to which the world paid attention," has received high praise from overseas market.

For PC of up to three that have been registered in advance on the software, without having to enter a password when the connection is a security software that can access the data immediately. This feature is specially important for IT managers and CIOs who are always looking at ease of use when it comes to procuring critical IT products.

With this product in hand, users can double guard their data. This has features in addition to the functionality of, to encrypt in "AES 256bit" strong encryption method stored data "(Password Authentication Security System) PASS". In order to avoid the password input by this, even took to take out data directly to decompose the body of USB memory, because it is encrypted data itself, users will not be able to view the data unless they decrypt. Hence users can double guard their valuable data requirements.

Mobility Interview

What are some of the most important activities that you are doing at the moment?

Innovation has always remained at the core of Iomega’s business and we have launched best products in India to make storage a wonderful experience for our customers. The focus of Iomega’s business in India has evolved over the years, so far we have been focusing on selling personal storage products through our retail customers, but going forward, we will also be targeting SMB companies with higher capacity products.

At Iomega, we understand that given the current market trends, there is going to be a shift from Hard Drives to Network Attached Storage (NAS) products. On the SMB front, NAS is emerging as an answer to the storage problems of the Home and SOHO segment. Our range of pure play NAS offering starts at Rs.7500. We have the most comprehensive product line in the market with single bay, 2 bay, 4 bay, 6 bay and 12 bay products for the SME segment. Customer can have all the features of enterprise segments with very affordable price points. The Iomega StorCenter™ network storage range includes StorCenter™ ix2-200 network Storage, StorCenter™ ix4-200d NAS Server, StorCenter™ ix12-300r amongst others.

The company has truly done very well in terms of establishing itself on the Indian mobile turf. What is the secret of your market acceptance in India?

Iomega is committed to providing innovative storage and network security solutions for small and mid-sized businesses, consumers and others. Iomega's product portfolio includes industry leading network attached storage products, external hard drives, and our award-winning removable storage technology, the REV Backup Drive. Iomega’s objective is to provide quality products to the consumers and our products carry the value addition of softwares like EMC retrospect / Lifeline and Mozy Home.

How do you look at the Indian storage market? What kind of trends are shaping the storage business dynamics here? And what role is being played by Iomega?

Demand for storage capacity continues to grow at a compound annual growth rate of over 43% from 2008-2013. Data explosion is happening at an exponential rate across verticals and across market segments in India. The explosion of information created by business is making storage a strategic investment priority for companies of all sizes. The need for storage space is ever-increasing, as people want to store everything from data, music, movies, to their personal information like credit card, housing loan, bank statements safely.

How is the storage form factor changing over the years and what is the road ahead in this direction?

The years 2009 through 2011 saw consumers move from

thumb drives to h i g h - c a p a c i t y external hard drives; 2012 will see consumers moving from external hard-drives to NAS (Network Attached Storage) products with cloud capabilities. 2011 was a year of horrific natural disasters in many countries - with the Christchurch Earthquake in New Zealand, Queensland Floods in Australia and Tsunami in Japan, businesses are starting to realize that their data is not immortal or invincible and that they need to start backing-up their data and storing it in the cloud.

Additionally, as discussed above, Video Surveillance as a Service (VSaaS) is another key opportunity that we see emerging in 2012. According to a report by Gartner 2011, the surveillance market is expected to grow at 45 percent YoY for the next four to five years. Capitalizing on this opportunity, Iomega recently launched the Video surveillance solution in partnership with MindTree, global IT and Product Engineering Services Company and Tulip Telecom, India’s leading Enterprise Communications Service provider. The partnership will provide India’s first video surveillance services based on cloud technology.

Cloud computing and virtualization are the magic words today. What is Iomega doing in terms of delivering storage solutions that can be plugged on to cloud environments for the enterprise segment?

Iomega has been instrumental in delivering virtualized storage solutions for SMB customers and has demonstrated a robust solution for SMBs. Iomega is part of the EMC family which is a world leader in storage solutions and develops great softwares to solve enterprise problems. At Iomega, we analyze what are the best softwares available to us that can be customized for the Iomega consumers in an easy to use fashion and at a very inexpensive price point. In a nutshell what we are doing with Iomega products is taking the best enterprise level technologies and bringing it down to consumers to offer world class storage solutions.

What kind of revenue figures do you have from your operations in India? What are your expectations in this regard?

As a company policy we do not talk about the revenue figures. However, as a company, we will continue to develop innovative products at various price ranges for our customers.

Iomega - Eyeing SMB for Storage SolutionAfter having entrenched itself in the consumer storage space, Iomega is now actively looking at the burgeoning SMB segment with its myriad storage solutions. Mobility magazine spoke with Praveen Sahai, Director of Sales, India & SAARC and Strategic Marketing Director - APJ, Iomega about the company’s current plans and future strategies for India.

Elecom Unfurls

“Data Hook”



Japan based global computer peripherals manufacturer Elecom has unfurled its USB memory stick “Data Hook” in the Indian market. This newly launched

USB memory "DATA hook (hook data)" was adopted to 4GB of unique design in collaboration with design office "nendo" has offices in Tokyo and Milan, has been active in a wide range of fields.

DATA hook is a unique USB memory in the shape of a "carabiner" and is attached to the tool, such as for outdoor. Its design is focused on the means of transportation such as a hook into the cable, carry the concatenation. Connector cap to protect from dust and debris the connector is included.

In addition to numerous design awards, and to be elected, magazine Newsweek "100 Japanese people to respect the world" "In the past 100 companies small and medium enterprises to which the world paid attention," has received high praise from overseas market.

For PC of up to three that have been registered in advance on the software, without having to enter a password when the connection is a security software that can access the data immediately. This feature is specially important for IT managers and CIOs who are always looking at ease of use when it comes to procuring critical IT products.

With this product in hand, users can double guard their data. This has features in addition to the functionality of, to encrypt in "AES 256bit" strong encryption method stored data "(Password Authentication Security System) PASS". In order to avoid the password input by this, even took to take out data directly to decompose the body of USB memory, because it is encrypted data itself, users will not be able to view the data unless they decrypt. Hence users can double guard their valuable data requirements.

What are some of the most important activities that you are doing at the moment?

Innovation has always remained at the core of Iomega’s business and we have launched best products in India to make storage a wonderful experience for our customers. The focus of Iomega’s business in India has evolved over the years, so far we have been focusing on selling personal storage products through our retail customers, but going forward, we will also be targeting SMB companies with higher capacity products.

At Iomega, we understand that given the current market trends, there is going to be a shift from Hard Drives to Network Attached Storage (NAS) products. On the SMB front, NAS is emerging as an answer to the storage problems of the Home and SOHO segment. Our range of pure play NAS offering starts at Rs.7500. We have the most comprehensive product line in the market with single bay, 2 bay, 4 bay, 6 bay and 12 bay products for the SME segment. Customer can have all the features of enterprise segments with very affordable price points. The Iomega StorCenter™ network storage range includes StorCenter™ ix2-200 network Storage, StorCenter™ ix4-200d NAS Server, StorCenter™ ix12-300r amongst others.

The company has truly done very well in terms of establishing itself on the Indian mobile turf. What is the secret of your market acceptance in India?

Iomega is committed to providing innovative storage and network security solutions for small and mid-sized businesses, consumers and others. Iomega's product portfolio includes industry leading network attached storage products, external hard drives, and our award-winning removable storage technology, the REV Backup Drive. Iomega’s objective is to provide quality products to the consumers and our products carry the value addition of softwares like EMC retrospect / Lifeline and Mozy Home.

How do you look at the Indian storage market? What kind of trends are shaping the storage business dynamics here? And what role is being played by Iomega?

Demand for storage capacity continues to grow at a compound annual growth rate of over 43% from 2008-2013. Data explosion is happening at an exponential rate across verticals and across market segments in India. The explosion of information created by business is making storage a strategic investment priority for companies of all sizes. The need for storage space is ever-increasing, as people want to store everything from data, music, movies, to their personal information like credit card, housing loan, bank statements safely.

How is the storage form factor changing over the years and what is the road ahead in this direction?

The years 2009 through 2011 saw consumers move from

thumb drives to h i g h - c a p a c i t y external hard drives; 2012 will see consumers moving from external hard-drives to NAS (Network Attached Storage) products with cloud capabilities. 2011 was a year of horrific natural disasters in many countries - with the Christchurch Earthquake in New Zealand, Queensland Floods in Australia and Tsunami in Japan, businesses are starting to realize that their data is not immortal or invincible and that they need to start backing-up their data and storing it in the cloud.

Additionally, as discussed above, Video Surveillance as a Service (VSaaS) is another key opportunity that we see emerging in 2012. According to a report by Gartner 2011, the surveillance market is expected to grow at 45 percent YoY for the next four to five years. Capitalizing on this opportunity, Iomega recently launched the Video surveillance solution in partnership with MindTree, global IT and Product Engineering Services Company and Tulip Telecom, India’s leading Enterprise Communications Service provider. The partnership will provide India’s first video surveillance services based on cloud technology.

Cloud computing and virtualization are the magic words today. What is Iomega doing in terms of delivering storage solutions that can be plugged on to cloud environments for the enterprise segment?

Iomega has been instrumental in delivering virtualized storage solutions for SMB customers and has demonstrated a robust solution for SMBs. Iomega is part of the EMC family which is a world leader in storage solutions and develops great softwares to solve enterprise problems. At Iomega, we analyze what are the best softwares available to us that can be customized for the Iomega consumers in an easy to use fashion and at a very inexpensive price point. In a nutshell what we are doing with Iomega products is taking the best enterprise level technologies and bringing it down to consumers to offer world class storage solutions.


As a company policy we do not talk about the revenue figures. However, as a company, we will continue to develop innovative products at various price ranges for our customers.

Iomega - Eyeing SMB for Storage Solution Elecom Unfurls

“Data Hook”

Elecom Presents 8GB Nano USB

Flash Drive

Product Special

Also plugged into the USB port of PC, ultra-compact USB flash memory just pops out slightly. Also remain attached to the notebook PC or netbook "out" because most do not mind,

you can feel free to carry, even while wearing. Rather than just focus on practicality, functionality ultra-small

size, was also of design factors for this unique product. This is available in 4 different colors to pop design. Line connecting the protective cap and the body has become an accent, can be used in stationery stylish sense. This does not require a dedicated driver,

because it is bus-powered USB connection, it can be used immediately by simply connecting

to the USB port on your computer.

With "automatic password authentication function" of the peace of

mind and easy, this product has been registered in advance on a PC is not required, enter a password, has been installed security software "(Password Authentication Security System) PASS" with auto-password authentication function.

For up to three PCs that have been registered in advance in the software, so you automatically authenticate to the computer by simply connecting the USB memory, you can access the data without having to enter a password. By keeping frequently used to register the computer everyday, usually are available freely without having to enter a password.

On the other hand, if you connect the product to the computer of a third party loss or theft of an emergency, because it is not a personal computer that is registered, you will not be able to view the data as long as you do not enter the correct password to start the security software.

Also who up to now, while having to worry about information leakage, "to enter a password each time the connection is bothersome" that did not use the security software from things like "take care that the start of" security software, security software feel free to can be available to ensure safety.

Preparation is completed to set the password when first connected to the USB port of your PC this product, you simply register your personal computer for automatic password authentication function of the duration of the connection.

When connecting the second and subsequent times, you can access the data directly without having to enter a password if your computer has been registered. When connected to a personal computer is unregistered, will be able to access the data security software to start, if you enter the password.

The company is presenting this USB memory ultra-compact size



Mobility Interview

Nokia 700 is among the first three smartphones to run the new Belle operating system, besides Nokia 600 and Nokia 701. We had already reviewed Nokia 701 smartphone

here.Nokia 700 looks petite and is quite slim. The attractive design

with nice screen makes it appealing. It also comes with the Near Field Communications capability. And Nokia has also increased the hardware a bit with 1 GHz processors to make these devices worthy of the competition.

Nokia 700 appears to be quite a small handset. Its metallic finish gives a 'premium' feel. The beauty of Nokia 700 is the perfect grip you get even while using the device with one hand. Of course, when you turn on the screen, you might feel that the screen could've been a bit longer, but that might have hampered native resolution.

Nokia 700 flaunts a 3.2 inch ClearBlack Amoled touchscreen display with native 360 x 640 pixel resolution. This capacitive display has been built using Gorilla glass technology so it can bear some minor scratches. Three navigational buttons appear on the strip with backlighting just below the display.

The handset has angular curves at the top and bottom. On the top centre lies a micro USB port with a thin-pin charging point on its right and a 3.5 mm audio port on its left. The chin of the mobile has a speaker mesh, which appears at first glance to be a slider. Amongst the new series of Nokia handsets, Nokia 700 certainly looks more classy and feels nicer in the hands.

Nokia's new set of customisable widgets will come in five different sizes to suit and fit home screens. The home screen can become a power hub where one can add all the widgets along with the shortcut to important contacts. A commendable job has been done with automatic screen rotation even for the home screen, which appears in a couple of micro-seconds.

For Nokia loyalists who would be jumping from Symbian S60v3 or S60v5, this experience would be really welcoming. Even for those switching from a handset with a proprietary user interface, Belle with simple navigation is quite easy to adapt to.

With A60, Micromax had started the trend of cheap Android smartphones priced below

Rs 10,000. Soon after that, many top companies either slashed prices of their Android handsets or introduced cheaper versions to lure price conscious Indian consumers.

This time, too, Micromax has raised the bar with its new, affordable smartphone - the A75. Nicknamed Superfone Lite, and said to be a cheaper cousin of Micromax Superfone A85, the A75 comes with impressive specifications and looks.

Micromax Superfone Lite A75 had us bewitched right from the word go. In fact, I promptly opted to review this phone over its cousin, the A85, the moment I saw the box, which has better specifications than this device and costs more as well.

Buttons are placed as usual so you

need not worry about adjusting yourself to this handset. Micromax A75, like most other Android smartphones, has four capacitive touch buttons at the bottom of the display with a volume rocker on the right, charging port and power on/off keys on the top, and USB charging port on the left hand side.

Performance RulesAt 650 MHz, the processor of

Micromax A75 surely does not inspire much confidence, and in this regard we hit the bull's eye. Our first guess that it will be a slow performer was right. It was quite slow to respond to commands and took time to open or close applications.

Owing to its slow processor, playing games on A75 is not the nicest experience for me. Games take too much time to open and you can feel the slowness very

often. However, the device comes with the latest Android 2.3 Gingerbread operating system, dual SIM, dual cameras, WiFi, Bluetooth, 2G and 3G network support etc. The smartphone also comes with GPS, with support for A-GPS.

The Smart Lite - Micromax A75 Superfone Lite

Handset for the Masses - Nokia 700

What is the big focus for Micromax today?2011 has witnessed an upsurge in the demand of smartphone

market. We understand the pulse of the consumer, and hence constantly invest into strengthening the product portfolio though R&D and innovative marketing strategies. Going forward, Micromax will mainly focus on creating a strong portfolio of smart devices.These devices will give immense opportunities to not only the brands but also to the consumers to evolve.We will continue our effort to provide unmatched experience to the users.The form factor of the device may vary but the main objective will be to provide integrated technology experience to the consumers

The company has truly done very well in terms of establishing itself on the Indian mobile turf. What is Micromax planning on the International arena?

With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design. Micromax started on International expansion in 2010 with Nepal and today it has established its presence across 14 locations including Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil. Micromax is focusing on repeating its India success story globally too and is building up products targeted at focused groups in these markets.

How do you look at the Indian mobile consumers today? What kind of trends is shaping the mobile business dynamics here?

Mobile phone becomes the first screen formany Indians to experience internet.Also, with 3G, the possibilities with any mobile device multiply. However, with upgraded products being launched every day, consumer today demands better technology at an affordable pricing. At Micromax, we try to fill this need gap and bring specific products for focused target group with technology that makes their live easier.

How does the Micromax proposition and handset experience different from other big or small vendors?

Micromax works towards challenging the status quo that ‘Innovation comes at a price’. Indian mobile handset industry caters to a country with huge population and diverse culture. Hence the need of every individual is different. We have always conceptualized our products keeping in

mind the changing needs of our customers; this is what gives us an edge over other players. Also, as a brand, we have identified and partnered with platforms through which we feel we can reach out to, and connect with consumers beyond products.


Micromax registered a growth of almost 48% annually, leveraging its growing brand awareness, distribution reach, faster time-to-market and a diverse product portfolio. (Source: Strategy Analytics Q2 report). Also, as per the latest reports from Cyber Media Research: we rank secondin the multi-SIM category with a market share of 7.1% and third in the overall Indian mobile handset market with 4% market share in terms of sales(unit shipment).

Micromax – the Smart Choice for India

After having entrenched itself completely in the mobile segment, India home grow mobile powerhouse, Micromax is set to focus its efforts towards aligning itself in the smart phone space. Mobility spoke with Rajesh Agarwal, Managing Director, Micromax Informatics on the way Micromax is moving ahead with its plans for India and abroad.



Mobility Review

Nokia 700 is among the first three smartphones to run the new Belle operating system, besides Nokia 600 and Nokia 701. We had already reviewed Nokia 701 smartphone

here.Nokia 700 looks petite and is quite slim. The attractive design

with nice screen makes it appealing. It also comes with the Near Field Communications capability. And Nokia has also increased the hardware a bit with 1 GHz processors to make these devices worthy of the competition.

Nokia 700 appears to be quite a small handset. Its metallic finish gives a 'premium' feel. The beauty of Nokia 700 is the perfect grip you get even while using the device with one hand. Of course, when you turn on the screen, you might feel that the screen could've been a bit longer, but that might have hampered native resolution.

Nokia 700 flaunts a 3.2 inch ClearBlack Amoled touchscreen display with native 360 x 640 pixel resolution. This capacitive display has been built using Gorilla glass technology so it can bear some minor scratches. Three navigational buttons appear on the strip with backlighting just below the display.

The handset has angular curves at the top and bottom. On the top centre lies a micro USB port with a thin-pin charging point on its right and a 3.5 mm audio port on its left. The chin of the mobile has a speaker mesh, which appears at first glance to be a slider. Amongst the new series of Nokia handsets, Nokia 700 certainly looks more classy and feels nicer in the hands.

Nokia's new set of customisable widgets will come in five different sizes to suit and fit home screens. The home screen can become a power hub where one can add all the widgets along with the shortcut to important contacts. A commendable job has been done with automatic screen rotation even for the home screen, which appears in a couple of micro-seconds.

For Nokia loyalists who would be jumping from Symbian S60v3 or S60v5, this experience would be really welcoming. Even for those switching from a handset with a proprietary user interface, Belle with simple navigation is quite easy to adapt to.

With A60, Micromax had started the trend of cheap Android smartphones priced below

Rs 10,000. Soon after that, many top companies either slashed prices of their Android handsets or introduced cheaper versions to lure price conscious Indian consumers.

This time, too, Micromax has raised the bar with its new, affordable smartphone - the A75. Nicknamed Superfone Lite, and said to be a cheaper cousin of Micromax Superfone A85, the A75 comes with impressive specifications and looks.

Micromax Superfone Lite A75 had us bewitched right from the word go. In fact, I promptly opted to review this phone over its cousin, the A85, the moment I saw the box, which has better specifications than this device and costs more as well.

Buttons are placed as usual so you

need not worry about adjusting yourself to this handset. Micromax A75, like most other Android smartphones, has four capacitive touch buttons at the bottom of the display with a volume rocker on the right, charging port and power on/off keys on the top, and USB charging port on the left hand side.

Performance RulesAt 650 MHz, the processor of

Micromax A75 surely does not inspire much confidence, and in this regard we hit the bull's eye. Our first guess that it will be a slow performer was right. It was quite slow to respond to commands and took time to open or close applications.

Owing to its slow processor, playing games on A75 is not the nicest experience for me. Games take too much time to open and you can feel the slowness very

often. However, the device comes with the latest Android 2.3 Gingerbread operating system, dual SIM, dual cameras, WiFi, Bluetooth, 2G and 3G network support etc. The smartphone also comes with GPS, with support for A-GPS.

The Smart Lite - Micromax A75 Superfone Lite

Handset for the Masses - Nokia 700

Rs 18,500

What is the big focus for Micromax today?2011 has witnessed an upsurge in the demand of smartphone

market. We understand the pulse of the consumer, and hence constantly invest into strengthening the product portfolio though R&D and innovative marketing strategies. Going forward, Micromax will mainly focus on creating a strong portfolio of smart devices.These devices will give immense opportunities to not only the brands but also to the consumers to evolve.We will continue our effort to provide unmatched experience to the users.The form factor of the device may vary but the main objective will be to provide integrated technology experience to the consumers

The company has truly done very well in terms of establishing itself on the Indian mobile turf. What is Micromax planning on the International arena?

With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design. Micromax started on International expansion in 2010 with Nepal and today it has established its presence across 14 locations including Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil. Micromax is focusing on repeating its India success story globally too and is building up products targeted at focused groups in these markets.

How do you look at the Indian mobile consumers today? What kind of trends is shaping the mobile business dynamics here?

Mobile phone becomes the first screen formany Indians to experience internet.Also, with 3G, the possibilities with any mobile device multiply. However, with upgraded products being launched every day, consumer today demands better technology at an affordable pricing. At Micromax, we try to fill this need gap and bring specific products for focused target group with technology that makes their live easier.

How does the Micromax proposition and handset experience different from other big or small vendors?

Micromax works towards challenging the status quo that ‘Innovation comes at a price’. Indian mobile handset industry caters to a country with huge population and diverse culture. Hence the need of every individual is different. We have always conceptualized our products keeping in

mind the changing needs of our customers; this is what gives us an edge over other players. Also, as a brand, we have identified and partnered with platforms through which we feel we can reach out to, and connect with consumers beyond products.


Micromax registered a growth of almost 48% annually, leveraging its growing brand awareness, distribution reach, faster time-to-market and a diverse product portfolio. (Source: Strategy Analytics Q2 report). Also, as per the latest reports from Cyber Media Research: we rank secondin the multi-SIM category with a market share of 7.1% and third in the overall Indian mobile handset market with 4% market share in terms of sales(unit shipment).

Micromax – the Smart Choice for India



Mobility Review

Milagrow has recently announced a tablet especially for female professional. The device comes with more than 50 apps.

On paper, the Milagrow Woman TabTop has impressive specifications and costs Rs 13,999. The device comes with Android 2.3 operating system, a 1.2 GHz processor, and 512 MB of DDR3 RAM.

The TabTop has a 7 inch LED backlit 4:3 resistive touch display, 8 GB of built-in storage expandable to 32 GB via SD card, WiFi, 3G connectivity via a dongle, USB 2.0, and a 4,000 mAh battery promising more than 8 hours of usage. The tablet is available in four colours - pink, blue, grey and black.

The back panel of the Milagrow tablet features a surface slightly curved in the corners with raised areas where you have a button and a camera. It has a glossy finish, which too would like by women. The device is available in pink, blue, grey and black.

On the front of the Milagrow Woman TabTop there is a camera in the centre and there is a bezel around the screen which makes it look great. Apart from the on screen back button, there is also a physical back button on the right hand top corner of the tablet, along with the volume rocker, options button

and lock toggle, which are good as the screen is resistive.There are similar shortcuts for alarm clock, apps, notes,

ebooks and music as well. Most of the elements are laid out in a logical fashion except the camera which opens when you touch a doll in the room. On the whole, the UI is neat and rather helpful as it brings the most used elements to the top and offers easy access to other apps as well.

Sony has recently entered into the lucrative tablet segment with two new models - Tablet S and Tablet P. These Sony tablets were previously codenamed as Tablet S1

and Tablet S2 respectively. Sony is amongst the forerunners who incorporated a dual-core Nvidia Tegra 2 mobile processor in the tablet products.

In today’s scenario, amongst the existing breed of new tablets that run Android 3.0 Honeycomb operating system, Sony Tablet S does seem like a late entrant at a face-value. But in mean time, Sony has added several amazing features to really make the consumers think whether the tablet is really worth the wait or not.

This Sony Tablet S comes to India with couple of novel features such as the PlayStation Certification, Universal Remote and Sony Reader app. Most important is the unique wrap design that makes the Tablet S stand out amongst all

other slim or sturdy tablets with slate design. For India, Sony has introduced both WiFi and WiFi+3G models.

Sony Tablet S has been constructed with twin colours. The metallic black part which forms the wrapped design starts from top of the display and extends to the bottom on the back side. Everything else under that part is brushed with silver color.

Sony Tablet S display bears (WXGA) 1280x800 pixel resolution with 16:10 aspect ratio that is same as found in the most 10.1-inch display bearing tablets. The brightness setting of this display was quite a surprise for the lowest setting would make the content non-visible but the

highest setting doesn't seem too bright.There's a 5-megapixel camera in the rear center of the

tablet which comes without any LED Flash. This camera is powered by Exmor R for Mobile image sensor for HD quality images and also record video in 1280x720 pixel resolution. The front facing camera is mere 0.3 megapixels and would serve good enough for video chats.

Tablet for Women - Milagrow Woman TabTop

Stylish Proposition - Sony Tablet S



RNI. No DELENG/2004/14198


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