Mobilism: Beyond Mobile, Beyond Web

Beyond MobileBeyond Web

Mobilism 11 May 2012

@scottjensOn

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Default Thinking

We look at the present through a rearview mirror;we march backwards into the future

Marshall McLuhan

Perspective is worth 20 IQ points- Alan Kay

mobile apps die?

Web site

Store

Product

Trend 1: App Glut

Value > PainValue

Value > PainPain

Value > Pain

Triumph of the Mundane

“Zombie Apocalypse of smart devices”

Trend 2: Size and cost reduction

Trend 3: Devices leverage other platforms

1: App Glut

2: Size and cost reduction

3: Devices leverage other platforms

+

+

= ?

Haven’t we seen this before?

Indexing vs Ranking

Just-in-time interaction

Insanity is doing exactly the same thing....and expecting a di!erent result.

Einstein

Paradigm Shift

Kuhn Cycle

Normal Science

Model Drift

Model Crisis

Model Revolution

Paradigm Change         

Galileo

What is our model crisis?

What is our model crisis?

Beyond Mobile: What is our flanking maneuver?

Micro Functionality

Liberated Interactivity

Revolution in manufacturing

Breakout of the ‘browser ghetto’

C:\

Next ‘Google’

Discovery Service

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

T-Mobile Clear

Notifications

New SMS from David

2:12 PM3G

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

T-Mobile Clear

Notifications

New SMS from David

2:12 PM3G

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

2:12 PM3G

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

2:12 PM3G

2:12 PM3G 2:12 PM3G

JIT ecosystem

What is our perspective?

1. Apps prevent Just-in-time interaction

2. Escape the browser ghetto

3. A discovery service is the next ‘Google’

4. Web >> Native

@scottjenson

[email protected]