Mobileye Collision Avoidance

Mobileye Collision Avoidance Systems

MOBILEYE GROUP

ISRAELR&D

THE NETHERLANDSHQ

Mobileye IncUSA

JAPANMobileye Japan Ltd.

CYPRUSLogistics

• Founded in 1999

• 525 + employees

• World pioneer and leader in vision-based Advanced Driver Assistance Systems (ADAS).

• Largest Machine Vision R&D center in the world, all IP is in-house

• Offices in U.S., Israel, Japan, Germany, China and Cyprus

• IPO August 2014, NYSE (MBLY)

• Over 6 million vehicles with Mobileye

MOBILEYE CORPORATE OVERVIEW

Mobileye GmbHGERMANY

Mobileye ShanghaiCHINA

OEM PARTNERS

• 93% of all accidents are due to human error, with driver inattention being the primary cause

• Nearly 74% of all accidents include driver inattention in the 3 seconds preceding the accident

• 40% of rear end collisions have no brake application whatsoever• 60% of road accident fatalities are due to unintentional lane departures

CAUSES OF ACCIDENTS

93% Human Factor

Other7%

80% involve inattentiveness 3 seconds prior

Other20% * NHTSA , DOT and

VTTI studies

Crossing accidents

Col. with oncoming traffic

Rear end accidents

1.5 seconds early warning can prevent over 90% of rear end collisions

04/13/10

Research study from Swiss insurance firm AXA Winterthur on the link between collisions and cases of whiplash (Feb-2009)

Collision Probability

Daimler Benz "Smart Vehicles, Smart Roads," Traffic Safety, by D.R. Ankrum,

Crossing accidentsAccident with oncoming traffic Rear end accidents

COLLISION WARNING SYSTEMS• The National Transportation and Safety Board (NTSB) has included collision

avoidance systems on its recent Most Wanted / Top Ten advocacy list for 2013.

• The National Highway Traffic Safety Administration (NHTSA) is tracking collision avoidance systems as part of their 5 star safety ratings.

• The Federal Motor Carrier Safety Administration (FMCSA) is promoting voluntary adoption of collision avoidance systems for fleet safety.

• The insurance sector, including The Insurance Institute for Highway Safety (IIHS) and Highway Data Loss Institute (HDLI) has reported on these benefits.

• From high end such as BMW and Cadillac to more mainstream like Buick and the Honda, collision warning systems are being widely adopted by manufacturers.

• Fleets are adopting collision avoidance systems as part of their safety programs.

AFTERMARKET ADOPTION

Previous safety breakthroughs required new vehicle purchase:• Seat Belts• Anti-Lock Brakes• Air Bags• Electronic Skid Control

Mobileye Collision Avoidance Systems can be added to existing vehicles

MOBILEYE COLLISION AVOIDANCE SYSTEMS

Pedestrian Collision Warning including

bicycles

Lane Departure Warning

Forward Collision Warning both

highway and city

Headway Monitoring

Intelligent Headlamp Control

Speed Limit Indication

MOBILEYE FEATURES

o Provides an alert upon an unintentional deviation from the driving lane. Overridden if proper turn signal is activated. Active above 33 mph.

LANE DEPARTURE WARNING

OUR VISION. YOUR SAFETY

TM

o Assists in keeping a safe driving distance from the vehicle ahead. Alerts the driver when insufficient following time. Active above 19 mph.

HEADWAY MONITORING & WARNING

OUR VISION. YOUR SAFETY

TM

o Provides an alert up to 2.7 seconds before an impending accident with the vehicle ahead. Active at all speeds.

FORWARD COLLISION WARNING

OUR VISION. YOUR SAFETY

TM

o Alerts the driver of an imminent collision with a pedestrian or cyclist.

PEDESTRIAN COLLISION WARNING

OUR VISION. YOUR SAFETY

TM

INTELLIGENT HIGH BEAM CONTROLo Automatically turns on/off high beams depending upon preceding traffic

(400m) and approaching traffic (800m). Active at night.

Speed Limit Indication - Mobileye recognizes all speed limit signs, “reads” the speed limit on the sign, and provides an alert plus the amount of excess speed.

TRAFFIC SIGN RECOGNITION

OUR VISION. YOUR SAFETY

TM

Detects lanes and road edges (green lines) and measures:• Distance from wheels to the lane/road edge • Road curvature (blue line)

Detects vehicles and measures:• Distance from all vehicles in range (green rectangles)• Closest In-Path Vehicle (CIPV) (red rectangle)

Road radius of curvature

Distance from cars

Distance to left lane Distance to right lane

SYSTEM FUNCTIONALITY

FLEET MANAGEMENT

OUR VISION. YOUR SAFETY

TM

• Prevent accidents before they happen instead of analyzing them after• Active during the critical seconds before an accident occurs• A tool for both new and experienced drivers• Reinforces proper driving habits• Customer-specific operating parameters:

– Warning alert settings can be set by the fleet– Driver adjustment can be locked out

• Can be integrated to 3rd party telematics (Omni Tracs, Peoplenet, Geotab etc)

• Reporting of critical events• Provide driver scorecards• Identify suspect drivers before an incident occurs• Contact driver proactively

THE ICEE COMPANY

OUR VISION. YOUR SAFETY

TM

– Leading provider of frozen drink dispensing machines

– 500+ trucks in service– Mobileye replaced video

event monitoring system to reinforce accident prevention efforts

OUR VISION. YOUR SAFETY

TM

Mobileye-equipped fleet (1 Billion++ miles to date):• Incurred incident cost per mile down 25%• Overall accidents and incidents rate down 30%• Chargeable accidents rate down 30%• Total DOT accidents rate down 26% single quarterly savings paid for fleet-wide Mobileye implementation

(4,000+ units)

© 2012 Mobileye Proprietary and Confidential

Mobileye at Coca-Cola Hellenic:• One of largest fleets in EU

– 20,000 vehicles, 28 countries, – Received 2011 International Fleet Safety Award – using results from

Mobileye • Tested on cars for six months• Mobileye improved driver behaviors and achieved significant reductions in

accident-related behavior, and fuel efficiency was improved. • No collisions on vehicles equipped with Mobileye during test period

Average incidents

Coca-Cola HellenicImproving Driving Patterns

Week 1 AVG

Week 2 AVG

Week 3 AVG

Week 4 AVG

Week 5AVG

Week 6 AVG

Week 7 AVG

Week 8AVG

Week 9 AVG

Week 10 AVG

Week 11 AVG

0

50

100

150

200

250

300

350

HMWLDWFCW

40% reduction

50% reduction

80% reduction

Full Coca Cola Pilot

SUMMARY OF BENEFITS• Effectively prevents/mitigates accidents• Directly addresses main causes of accidents• Reduces traffic violations• Truly protects people and property• Installs in all vehicles, new and existing• Better driving habits = better fuel economy and

lower maintenance• Excellent ROI• A one time expense - no recurring fees• Enhances social responsibility