+ CM3 Ingénierie Mobile/Virtual Terminal Workshop Marrakech 30th October 2015 How we have integrated the use of mobile/virtual terminal into our betting solution.
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CM3 Ingénierie
Mobile/Virtual Terminal
Workshop
Marrakech 30th October 2015
How we have integrated the use of
mobile/virtual terminal into our
betting solution.
+
CM3 Ingénierie
Our core business:
TurnKey solutions to manage
the Pari-Mutuel points of sale
+CM3 Ingénierie
3
Software editor and integrator with over 20 years in pari-mutuel expertise
• Created in 1996
• Extensive knowledge and experience on French and foreign customer requirements
• Particularly addressing the African countries
Twofold expertise: pari-mutuel business trade and technology
• A good understanding of the entire value chain of betting (from the bettor to the pari-mutuel operator)
+Our References in France and Abroad
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Operators and Race organisations for designing
complete systems
Hippodromes Paris and Province
PMU France
TJK (Turkey)
ATS (Tunisia)
Belgrade Racing Club
PMU Madagascar,
LONAB, COGELO, LONACI
Partnered with software editors specialized in
specific projects
PMC
ILTS
SEPMO
Editech
Ludwin
Arius
With large industrial groups in the project management
Texas instrument
Schneider
Air France
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�Modular applications: points of sale monitoring, pari-mutuel server, smart
information system,
�Scalable: to guarantee continuing adaptation to the development of future needs
and consistent with technological changes,
�Tailored to local environment risks of disruption and technical constraints.
VegaSolutionOur
TurnKey solution
to manage the
points of sale
network
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+ � Since 1996, our betting solutions
have equipped more than 4000
points of sale
Operators Points of sale
Guinea Conakry 400
Djibouti 100
Rwanda 100
Madagascar 400
Burkina Faso 800
Congo Brazzaville 600
Turkmenistan 1000
Ivory Coast 1200
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Mobility appears in all kinds of betting sales organisation :
� B to B with dedicated vendors in the physical points of sale,
� B to C through internet or personal mobile phone.
Focus on
the distribution
channels in Africa:
� Physical point of sale
� Virtual point of sale
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African market :
Sharing our
experience with
mobile devices
With millions of mobile users on the continent, there is a
great potential and an untapped market which is
ready to be harvested.
New virtual distribution channels as ICT expands and
grows on the African continent.
A very competitive gambling environment with competition
among traditional gaming operators and newcomers.
� Africa is one of the
world’s most rapidly
growing markets
+Africa : Rough operating and technical
constraints for betting system
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+A technological and economical model taking
into account the specificities of African markets
An optimized technical architecture to successfully answer the African operating constraints and answer the African pari-mutuel challenges in the best secure and efficient ways.
A new approach of POS equipment tailored to local environment technical constraints mainly based on rugged mobile terminal instead of the dedicated gaming terminals.
A multi channel communication approach to keep high level of security and reliability.
A scalable solution based on partnership to guarantee continuing adaptation to the development of future needs and easily integrate new distributors.
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Our answer:
Multi devices
Multi communication channels
Physical
points of sale
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+Physical point of sale equipments
challenges for a B to B organisation
Taking intoaccount the environmentof each point of sale.
Taking intoaccount the environmentof each point of sale.
Equipment selected according to the turnover
�To reduce « time to market »
Scalable according to available infrastructure
�To answer constraints on the field
Various communication networks and partnershipwith virtual telco operators
�To insure a continuous service
+B to B points of sale network:
Our choice of the point of sale equipments from
rugged and professional devices
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+Working with the great providers
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The ultra light terminal:
less than 400g associated with BT
printer
Our ”success story”
� Windows CE� Power autonomy of
8 hours in used� Rugged, IP54� Multi-communication
� Power autonomy of 3000 tickets
� Rugged� 50mm/s� Paper roll of 58mm � Paper roll diameter 55mm
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« All-in-one » mobile terminal with card
reader
+Very positive customer’ feedbacks about
mobile devices
Costeffective
Interoperable and open for
otherbetting
application (Windows platform)
Easy to spread
over the territory
even withvery poorinfrastruct
ures
Reducethe risk of degradation and the theft risks
of the equipment
Power autonomy
Scalability to adapt to
several communic
ation network
Technology continuity
in time
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+Multi channel communication
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Mix the communication
channels inside the betting network to
ensure a large coverage
Mix the communication
channels inside the betting network to
ensure a large coverage
Wifi
GPRS
Vsat
Dedicatedlink
USSD
+Customer pain points
Mobile operators’ white and grey zones
Unsatisfactory data service availability rate
Lack on visibility on 2G / 3G continuity over time
Lack of control over fleet
Managing heterogeneous SIM card providers
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+Virtual Telco operator offers the best coverage through
the existing networks
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Wherever radio signal is detectable, MobiquiThings always
connects your devices to the best available network , worldwide.
MobiquiThings
Smart Sim
MobiquiThings
Core Network
&
Tailored IS
Paris Frankfurt
Thanks to our patented embedded software,
our Sim switches to the best Network in real time
Thanks to our own infrastructure,
we deliver an outstanding up time
Load Balancing
Worldwide
3GPP mobile
operators
2G, 3G, 4G
Worldwide
3GPP mobile
operators
2G, 3G, 4G
+Virtual Telco operator
empowers the quality of service
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One Global SIM
Optimized service cost of ownership inside country and across border
Local everywhere
Cross border operations without suffering international roaming
Always best connected
Optimized Radio coverage and Quality of Service across geographies
Professional Services
In-house expertise and partner network: Enhance M2M fleet operation effectiveness
Dynamic Network
Attachment
Reduces Technology risks by agile and dynamic switching according to device fleet operation logic
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Full flexibility due to CM3
software products and alliances
Virtual point
of sale
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+Virtual terminal : A new business approach
to integrate new distribution channels
The relative large amount of contributing organizations in innovative ICT services has been the cause of important changes that took place in the value chain.
Traditionally, one company would perform all necessary activities that make the service work. Nowadays, this is often divided between specialized contributors.
This invokes the creation of an ad hoc value net which replaces the more traditional value chain.
In this value web, there is less hierarchy and it is more adaptable to changes in roles or contributors.
The adopters of new technologies cross the strata of the population.
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m-banking
m_betting
Cash depositthroughmoney transfer
ExternalPunter
accounts
Paymentfrom mobile
phone
Virtual Terminal:
Inter-connection with existing platforms
� Our partners bring:� Their technical
expertise in mobile environment,
� TurnKey contracts with bank organisation or Telco operator,
� A large and scalable range of existing features.
We have opened our betting system to m-
banking or m-betting platforms to add the
virtual distribution channel betting to our
solutions.
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Mobile betting application
IOS, Window, Adroiid compatible
M_betting with
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• Sim cards
• E-recharge centre
• Internet application to hit the marketon time and on budget.
• Project management
• Development
• Support
• Software applications for remotebankingfacilities
Bank facilities
IT technologies
VAS
Telecom
Internet
M-banking and
internet betting with
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Easy to use on desktop and mobile devices:� View: Dashboards and reporting,
� Analyse: Export data to business intelligence system,
� Act: Manage the processes and fleet of all the points of sale.
Smart information
system to manage the
point of sale activity.
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Recent promising approaches:� Service-Oriented Architecture (SOA)
� Multi-platform hybrid applications
� New and innovative internet providers
Cutting-edge
technologies and
fresh perspectives to
address technological
challenges
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+Cutting-edge technologies and approaches:
Service-Oriented Architecture (SOA)
�A service:
� logical representation of an activity with specific outcome,
� self-contained,
� may be composed of other services,
� "black box" to consumers of the service
� may be under the control of a different ownership domain
The SOA approach is an architectural style that
supports service-orientation. Service-orientation is a
way of thinking in terms of services and service-
based development and the outcomes of services.
ProceduralOriented
Object Oriented
Component Oriented
Services Oriented
+Cutting-edge technologies and approaches:
Multi-platform hybrid applications
� Hybrid application using both javascript and native code:
� easily use native code to interact with the phone’s APIs,
� hybrid UI by rendering native controls,
� preferred option: native veener
� minimal native application with the bulk of the UI logic done in javascript,
� app stores and key navigation aids,
� Custom level of trade-off between user-experience and cost.
Approaches to reach multiple mobile OS:
• multiple native applications -> high cost
• cross-platform toolkits -> poor user
experience
• web mobile applications -> poor results
+Cutting-edge technologies and approaches:
New and innovative internet providers
� Facebook's Connectivity Lab is starting to build drones, satellites and lasers to deliver the internet:
� solar-powered drones delivered and able to fly without landing for three months at a time,
� Facebook plans to use a linked network of the drones to provide internet access to large rural areas,
� Promises to deliver 10Gbps internet access.
� Google’s Loon Project offers balloons to deliver the internet:
� Flight in the stratosphere,
� Partnering with Telecommunications companies to share cellular spectrum,
� Agreement signed in 2015 with officials of Sri Lanka in order to launch this technology on a mass scale.
There are regions in the world where the internet has penetrated
poorly (bad coverage) or the currently available speeds are far
from good standards. But this situation could rapidly change…
+Conclusion: a new generation of pari-mutuel IT tools to
meet new betting challenges in constrained
environments
New betting offers, new distribution
channel, new business models
Smart information system
• To control over the point of sale network
• To analyse the turnover through business intelligence module
MOBILE DEVICES
• New generation of ruggedprofessional devices, basedon global standards, to meet mobility challenges
SECURE COMMUNICATION
• Multi communication channels to ensurecommunication reliability(USSD, GPRS, Wifi, Vsat, etc.)
INTEROPARABILITY
• Interconnection betweenthe pari-mutuel IT and the internet gaming platformsto cover the m-betting needs and to answer to the new digital uses of bettors
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+
Thank you for your attention
email: [email protected]
+33 4 93 65 42 02 37 chemin de Puissanton 06220 Vallauris, France CM3 Ingénierie
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