MobileFirst

© 2013 IBM Corporation

Put your business in motion

Keith Poyser. Sales Leader Europe: Mobility & End Point.

[email protected]

+44 7711 77 38 78

mailto:[email protected]


Five trends with significant implications for the enterprise

Mobile is about transacting

1

96% year to year increase in mobile cyber Monday sales between 2012 and 2011

Mobile enables the Internet of Things

91% of mobile users keep their device within arm’s reach 100% of the time

2

4

3

Mobile is primary

5

90% of users use multiple screens as channels come together to create integrated

experiences

Mobile must create a continuous brand experience

Global Machine-to-machine connections will increase from 2 billion in 2011 to 18

billion at the end of 2022

Insights from mobile data provide new opportunities

75% of mobile shoppers take action after receiving a location based messages 2

1. Source: “China Mobile 50k survey”; Morgan Stanley Research

2. JiWire Mobile Audience Insights Report Q42011

3.IBM Coremetrics Retail Data – as published in 24/11/12 IBM Press Release

4. IBM Global Technology Outlook 2013, Google

5. GSMA, Machina Research


IBM has been building mobile enterprise capabilities

200+ IBM Software apps available in App Stores;

~ 1M downloads

Cited as a leader in app design and managed services by

Forrester and Gartner

10 acquisitions to strengthen our position since 2006

125+ patents for wireless in 2012, bringing total to 270

Doubling 2013 investment


The IBM MobileFirst offering portfolio

Analytics

Security

Management

IBM and Partner Applications

Application Platform and Data Services

Banking Insurance Transport Telecom Government

Industry Solutions

Healthcare Retail Automotive

Application & Data Platform

Str

ate

gy &

Des

ign

Se

rvic

es

D

eve

lop

me

nt &

Inte

gra

tion

Se

rvic

es

Cloud & Managed Services

Devices Network Servers


The Broadest

Portfolio of

Mobile

Solutions

The Deepest

Set of Services

Expertise

New Industry

Partnerships

and Resources

for Developers

The industry’s most comprehensive mobile portfolio


IBM MobileFirst Platform

IBM MobileFirst Management

IBM MobileFirst Security

IBM MobileFirst Analytics

The Broadest

Portfolio of Mobile

Solutions


IBM MobileFirst Platform (worklight)

IBM Worklight

IBM Rational Test Workbench

IBM Mobile Application Platform Management

• Automated testing for high quality mobile

apps

• Streamlined deployment for private

clouds on Pure Application System

• Single sign-on across multiple apps on a

device

• Latest versions of all major mobile OS’s

(iOS, Android, Windows, and BlackBerry)

For clients that need to:

Quickly develop and deploy high quality

mobile apps across multiple platforms

Seamlessly connect rich mobile

applications to enterprise data and

services

IBM MobileFirst Platform offers:

Native, web, or hybrid app development

Tools to build & test high quality apps for many

devices

Management, security, continuous delivery &

distribution of apps

Easy connectivity to existing data & services

for mobile usage

On-premises or managed service delivery

Available Today!


Challenges

Company estimated that up to 40 percent of its future business would come from providing mobile accessibility to its products and services. They sought a solution that would provide the scalability needed to support high volumes of data, significant numbers of users and a sizable development team.

Solution

Implemented IBM Worklight software to support its mobile-application-development project. The Worklight software provides the scalability the client needs to address the predicted increase in data and user volumes anticipated once the project is completed.

Benefits

Able to develop mobile apps quickly and efficiently, supporting future business growth at a lower cost than its previous provider could offer.

Gained scalability to support higher data and user volumes once the mobile apps were deployed.

“

We utilize a hybrid/HTML5 approach to achieve

our goals with Worklight using web technologies

(HTML, Java Scripting, CSS) everywhere we can,

and native code where we need to.”

Capital One has shipped industry-leading mobile capabilities and

has many more on the way


IBM MobileFirst Management (End Point Manager / BigFix)

*Planned availability in 1Q 2013

For Clients That Need To:

Implement BYOD with confidence

Manage secure sensitive data, regardless

of the device

Handle multi-platform complexities

with ease

IBM MobileFirst Management Offers:

Unified management across devices

Option to wipe corporate data

Configuration & enforcement of password

policies, encryption, VPN access & camera use

Streamlined workflow between

development & operations with an

integrated Enterprise App Store

On-premises or managed service delivery

IBM Endpoint Manager for Mobile Devices

IBM Enterprise Services Managed Mobility

IBM Mobile and Wireless Network Management

Available Today!

• Latest versions of all major mobile OS’s

(iOS, Android, Windows, and BlackBerry)

• Defense-grade encryption

thru FIPS 140-2 compliance*

• Automatically grant or deny email access

based on device compliance

• Ease admin by setting and reporting

IBM Notes Traveler security policies


Public utility adds mobile devices without adding infrastructure

Company Overview Serving 4.5 million customers, this electric company of

25,000 employees is a leader in clean energy while

exceeding reliability standards and keeping consumer

costs below average. They are experiencing a migration

from traditional endpoints to mobile devices.

Customer Needs

Support 20,000+ mobile devices

Corporate and employee-owned, many platforms and

OS versions

High availability for certain devices used in the field

Adherence to internal security policies, external regulations

Benefits

Scalability to 250,000 endpoints provides room to grow without adding infrastructure

Added mobile devices to existing IEM deployment in days

Ability to integrate with Maximo, Remedy

Responsiveness and agility of product and product team


In the words of a customer….

IBM deployed Endpoint Manager to over 800,000 endpoints on three servers and saved over $10M in YR1. Adding 250K iPads, Androids, etc this year and will require only one additional server and FTE.

Fung Group replaced SCCM and deployed 15,000 endpoints in 15 days, re-purposed 76 servers to higher value projects; reduced dedicated Endpoint Management servers from 79 to 3, reduced database licenses by 42 and Reduced dedicated FTEs from 6 to 1

The world’s largest retailer reduced annual software spend by 20%+

Concord Hospital achieves 98% first-pass success in hours on their Microsoft and 3rd party patches; something that would otherwise take weeks to months using iterative scans and 3rd party products to address non-MS operating systems and applications

Miami Dade County Schools saves $4M in annual electricity costs on their 120,000 PCs

Suntrust achieved a 127% ROI with payback in 9 months; saving a total of $2.65M

Tax Tech reduced patch management full-time equivalents (FTEs) from 20 to 1

Stena Lines achieved a 12:1 labor savings ratio by reducing administrative overhead time for patch processes from 240 hours to 20 hours

Western Federal Credit Union reported a 50 percent reduction in labor costs through automation and unified patch management

Entergy’s desktop and server management group installed 70,000 patches across the enterprise in 24 hours

Kronos distributes software updates, policies, and patches to all eligible endpoints within 15 minutes across the globe

http://www-01.ibm.com/software/tivoli/solutions/endpoint/casestudies/





















Quick Quiz

How does IBM use Endpoint Manager?

A. Reduce security issues by 78%

B. Save $10M in remediation costs withing YR1

C. Manage almost 800K endpoints with four servers and

FTEs

D. Allows us to securely conduct business in growth areas

where malware is most prevelant

E. All of the above


IBM MobileFirst Security (AppScan)


Protect devices and data

Defend the network

Ensure secure access

Safeguard mobile apps

Preserve user experience without

compromising security

IBM MobileFirst Security Offers:

Context aware risk-based access control

Mobile threat protection

Strong session management & Single Sign-on

Vulnerability analysis for mobile apps

Visibility and analysis of security events from

the device, network, user and app behavior

IBM Security Access Manager for Mobile and Cloud

IBM AppScan

*Planned availability in 1Q 2013

Available Today!

• State-of-the-art high-quality vulnerability

analysis for mobile apps

• Native support extended for iOS

to accelerate enterprise usage*

• Enhanced support for JavaScript analysis

in hybrid mobile apps*

• Out-of-the-box support for IBM Worklight

built apps to incorporate context aware

risk-based access


European Bank delivers secure mobile Internet banking Background Major European Bank needed to reduce operational

complexity and cost with a single, scalable

infrastructure to secure access to various back-end

services from multiple mobile apps. A customized

authentication mechanism empowered the bank to

guarantee the security of its customers while

safeguarding the trust relationship with a safe app

platform that encrypts local data and delivers app

updates immediately.

Customer Needs

Extend secure access to banking apps to mobile customers

Enhance productivity of employees to perform secure banking transactions via mobile devices

Support for iOS, Android, and Windows Mobile

Benefits

Authenticates requests made via HTTPS from hybrid mobile apps running on WorkLight platform to back-end services

A custom certificates-based authentication mechanism implemented to secure back-end banking application


IBM MobileFirst Analytics (TeaLeaf)


Optimize digital & mobile experiences

to drive online conversion

Analyze mobile behaviors and quantify

business impact of user struggles

Improve customer service resolution

and drive loyalty

IBM MobileFirst Analytics Offers:

Automatic detection of customer issues

through user and mobile device data

User behavior drill down with high fidelity

replay & reporting of the user experience

Correlated customer behavior with network

and application data

High conversion and retention rates with

quantifiable business impact analysis

Tealeaf CX Mobile

Available Today!

• Capture a high-fidelity replay of mobile

gestures* for mobile web sessions on

iOS and Android-based devices

• Add-on Heatmap, Link Analytics, Form

Analytics, and Attention Maps for

better understanding of users’ intent

through highly visual analytics**


Skybet streamlines their on line banking login and betting processes

for its mobile customers Challenges 1

/3 of all bets are placed through the mobile device.

Emerging channels like mobile are key to the

company’s future success and user experience on

the mobile is a competitive differentiator.

Solution CX Mobile provided evidence of user struggles

during registration, user preferences in bet

placement, and adverse changes in user

behaviors. Tealeaf enabled the customer to

quantify business impact of customer challenges

across both web and mobile channels.

Benefits • I

dentified a time consuming and confusing process

around conversion rates for ID recovery – a

relatively common occurrence for people trying to

login from a stadium to bet on a soccer match.

• D

eveloped better understanding of the optimal

customer path for betting from login to bet

placement.

• R

ecovery of 400 customers a day that were being

lost in poorly user ID/PIN recovery system.

• S

aw an overall jump in betting conversion based on

optimized design path.

“With Tealeaf we know how our customers are using

mobile and thanks to Tealeaf we leave nothing to

chance.”

~ Steve Morrison, Tealeaf Manager at Skybet


The IBM Mobile Enterprise Development Lifecycle

Industrialize IBM Mobile Development

Lifecycle Solution

Design & Develop

Obtain Insight

Manage

Deploy

Instrument

Integrate

Test

Scan & Certify


The Deepest Set of

Services Expertise

IBM MobileFirst -

Strategy & Design Services

IBM MobileFirst -

Development & Integration

Services


IBM MobileFirst Strategy & Design Services


Ensure mobile projects yield measurable

business value

Link mobile investments to ROI and IT strategy

Establish plans for growth and maturity of

mobile initiatives

Customer journey mapping for mobile

engagement

Accelerated mobile strategy & business case

creation

Vision and delivery of compelling mobile web

experience

Detailed strategies for infrastructure for mobile

enterprise IT & communication initiatives

Mobile Strategy Accelerator

Mobile Infrastructure Strategy & Planning

Omni-channel Experience Assessment

IBM Interactive – Mobile Web Experience Design

Available Today!

IBM MobileFirst Strategy & Design

Services offer:

• Mobile Strategy workshops to provide

actionable roadmaps and prototyping

with KPIs

• Enhanced strategy and planning services

to optimize mobile infrastructure plans,

processes, security, middleware and

device selection


The event site strategies are informed by customer experience research and insights and include innovative combinations of sophisticated data delivery and analysis, multi-channel capabilities, and web 2.0 and mobile technologies.

Innovative IBM Technologies Applied:

High quality live Flash streaming video with

multiple simultaneous video streams

Live leader boards, player bios and

course/court information overlaid

directly on the video streams in an innovative,

immersive presentation – a first for highly

trafficked sports events websites

Personalized alerts

Live video thumbnails for selecting streams

Redefining Media: Interactive, Multi-Channel Events

For the Australian Open, IBM served live

video on web and mobile, developed the

integrated community features and

created a feature that graphed player

momentum during the matches


IBM was positioned as a leader in the Forrester WaveTM:

Enterprise Mobility Services, Q1 2013 IBM received the highest score possible in “Current Offering”

Source: Forrester Research Inc. “Forrester WaveTM”: Enterprise Mobility Services, Q1 2013”.

Full report can be accessed at http://www.ibm.com

The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of

Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the

Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.


IBM MobileFirst Development & Integration Services

For clients that need to:

Develop new mobile applications

Integrate mobile applications with enterprise IT

systems

Manage and secure mobile environments

Maintain visibility, control and automation of mobile

devices

Fast cycle development of mobile applications

across platforms

Mobile app integration for seamless connectivity

and data management

Secure and seamless wired, wireless, cellular and

WiFi network access including increased network

bandwidth required for voice, data and video

Secure mobile device and application management

Mobile Development and Testing

Mobile Application Integration

Network Integration Services for Mobile

Mobile Application Management

Mobile Application Platform Management Services

Mobile Enterprise Services for Managed Mobility

Unified Communications for Mobile

Available Today!

IBM MobileFirst Development &

Integration Services offer:

• Enterprise Mobile Enablement

• Mobile Application Development

from the Cloud


IBM Mobile Enterprise Services helps leading hotel brand deliver

managed mobility services for smartphones and tablets

Challenges To deliver differentiated and enhanced guest services,

especially for corporate clients and hotel owners. Architect

managed mobility solution for combined install base of

6,700+ smartphones and tablet devices

Solution • Enterprise lifecycle services for BlackBerry®, iPhone and

iPad devices

• Email, web, calendar access and support with centralized

end-user help desk

• Mobility device access to business intelligence for

operations reporting

Benefits • Adoption of mobility computing solutions deliver clear

business value and employee productivity improvements

• Changed how technology innovation is delivered in the

corporation

• Improved total cost of ownership and infrastructure

savings from more predictable hosting and support costs;

that help enable 30 percent smartphone growth over 5

years

• Subscription-based pricing simplifies billing and tracking

http://www.youtube.com/user/IBMMobility

http://www.youtube.com/user/IBMMobility


1. Discover IBM’s mobile capabilities, the use cases our capabilities solve, and jointly explore how a deeper dive could drive value for you:

• Mobile Innovation Workshop (1 day)

2. If you are just starting your mobile adoption:

• Mobile Discovery Workshop (1-3 days)

• Review specific business pains and trends to create mobile strategy & plan for next steps

• Mobile Quick Win Pilot (3-10 weeks)

• Build a first instance of a mobile application to experience business value and create organizational buy-in

3. When you are ready to scale within a LoB or across the enterprise:

• IBM Mobile Strategy Accelerator (Multi-week engagement)

• Understand how to most effectively integrate mobile capabilities.

• Results in a roadmap that optimizes mobile transformation opportunities and accelerates time to market.

• Mobile Infrastructure Strategy & Planning (Multi-week engagement)

• Assess current environment, define infrastructure strategy and build technology and services roadmap

• Managed Mobile: Endpoint and Application Platform Management (ongoing)

• Provide managed services to secure your mobile endpoints and for your mobile application platform environment

Services to support your Mobile Adoption


Highlights:

Thousands of mobility, integrated communications

and networking professionals

270 mobile patents

30+ research labs supporting mobility

48 networking delivery and support centers

11 mobile enterprise services delivery and support

centers

Customer support in 50 languages

Global standard processes, tools and

measurements

IBM’s global mobile expertise is trusted by some of the world’s most

demanding companies

Thousands of consultants with mobile solution and managed services expertise

IBM Interactive Centers

Mobile Enterprise Services

Delivery & Support Centers

Networking Delivery &

Support Centers

26 © 2013 IBM Corporation

New Industry

Partnerships and

Resources for

Developers

1. IBM Adapters for AT&T APIs

2. IBM and Apple Alliance

3. IBM Application Service

Platform for Networks

4. IBM Worklight Academic

Courseware

5. Developer Resources

6. Business Partner Programs


IBM Academic Initiative For Mobile

49% of organizations already

have some kind of mobile deployment today*

69% of organizations plan to

increase mobile investment in the next 2 years*

However…

Nearly half of students

and educators surveyed

reported that their

institutions can’t meet the

demand for these skills.*

*Source: 2012 Tech Trends Study, IBM developerWorks and IBM Center for Applied Insights, November 2012

Designed to address the growing

mobile skills challenges – by

building mobile skills in the next

generation of developers:

1. New faculty grants for innovative

mobile courses on campus

1. Free IBM Worklight usage for

professors and students

1. New mobile courseware for

faculty to use in the classroom


More New Resources for Developers

driving engagement with a forward thinking community…


IBM MobileFirst Offering for Business Partners Connect with new clients via the Mobile app showcase

Validate your solutions with the “Ready for IBM MobileFirst” offering

Equipping Business Partners with opportunity to:

Get support through a vibrant ecosystem of Business Partner mobile

offerings

Gain client visibility into your applications in an industry, functional and

geographical context

Demonstrate your solutions that meet “IBM ready for” compatibility criteria

Promote your solutions at global IBM events

New offering that features leading IBM Business Partners that have

mobile solutions validated for compatibility with IBM MobileFirst

offerings

Provides differentiation for business partners via the “Ready for IBM

MobileFirst” mark, that can be can utilized in packaging and marketing

materials on qualified offerings

Mobile

App

Showcase

IBM MobileFirst


Potential to boost earning opportunities up to 60%* as IBM Value Added Reseller

Certify with “Software Value Plus IBM MobileFirst Authorization”

New Mobile Solution Incentive Offering for IBM Business Partners

New mobile offering helps IBM Business Partners expand their reach

Eligible mobile solutions can be applications or repeatable service

frameworks

Enables Business Partners to earn incremental incentives and benefits

by expanding their mobile skills and solutions

IBM

Business

Partner

Reseller

Incentive

Equipping Business Partners with opportunity to:

Augment or develop new mobile skills to meet market demand

Differentiate yourself in the mobile marketplace with the “Software Value

Plus IBM MobileFirst” solution mark

Feature your solutions in the Mobile App Showcase and gain exposure

by industry and geography

* When additional rebates and incentives are included


1 Learn more:

ibm.com/mobilefirst

Talk with your IBM representative or Business

Partner to find the right next step for you

2

3

Join the conversation:

twitter.com/IBMMobile (#IBMMobile)

twitter.com/IBMMobileUk

facebook.com/IBMMobile

Three ways to get started with IBM MobileFirst



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MobileFirst

Technology

mobile data

mobile users

mobilityibm mobile

china mobile

mobile shoppers

supportits mobileapplication

major mobile ossios

ibm corporationput