MobileBanking: An emerging issue in Bangladesh

WELCOME TO MY PRESENTATION

Mobile Banking: An Emerging Issue in Bangladesh Prepared By: Abdullah Al Masud, Student ID: 1202019, Dept. of Ch.E, BUET

WHAT IS MOBILE BANKING?

Mobile banking is a system that allows customers of a financial institution to conduct a number of financial transactions through a mobile device such as mobile phone or personal digital assistance.

Mobile banking is most often performed via SMS or the mobile web.

The first mobile banking was operated by the National Bank of Scotland and came into service on 5 November 1946

A MOBILE BANKING CONCEPTUAL MODEL

Mobile accounting

Mobile financial

information services

Mobile brokerage

SWOT ANALYSIS OF MOBILE BANKING

Strengths: 1) Leverage Banking

transactions

2) Ease of availability

3) Rapid growth of Mobile and wireless market

Weakness:1) Lack of awareness about

the new channel among the mobile users

2) Security concerns about the new channel

3) Mobile Handset Operability

4) Application distribution

SWOT ANALYSIS OF MOBILE BANKING

Opportunity: 1) Rapid increase in the

Mobile user

2) Mobile handsets rich features can be embedded in the application

3) Lowering of Mobile Tariff rates

Threat: 1) Regulatory restrictions

by "Bangladesh Bank

2) Acceptance of new technology

3) Customers misuse

4) Traditional banking at risk

MOBILE BANKING IN BANGLADESH

Mobile banking was first introduced in Bangladesh on May 2011 by “Dutch-Bangla Bank Limited”.

“Dutch-Bangla Bank Limited” has around 20,000 customers under the new system.

The bank started the service initially in Dhaka city and its 6 surrounding districts with 150 to 200 field offices, and 4585 agent all over Bangladesh.

Bangladesh Bank has already allowed 16 banks to initiate mobile banking

POPULAR MOBILE BANKING SERVICES IN BANGLADESH

WHAT REQUIRED TO OPEN A MOBILE BANK ACCOUNT?  

National ID CardPassport Size

PhotoMobile Phone

Rural people are the

potential customer

35% of m-banking

customer are highly satisfied

Some village people do not trust mobile

banking

SOME FACTS

RECOMMENDATION

Government must have to take adequate measures

Government should easier the process to lunch mobile banking service.

Employees of customer service department of banks should be co-operative

User guide should be provided to all intended customers.

All mobile service operators should be used

THANK YOU

ANY QUESTIONS ???