Mobile Webinar How Mobile Technologies Impact Travelers April 18 th , 2011 Will Pinnell, Director of Mobile Strategy
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Mobile WebinarHow Mobile Technologies Impact TravelersApril 18th, 2011
Will Pinnell, Director of Mobile Strategy
Sabre Red Value Suite
Sabre Red Efficiency Suite
Sabre Red Service Suite
AirCar HotelRailLeisureTravel Policy Optimization
Customer ProfilesWeb and Mobile Traveler SecurityCommunity
Workflow ManagementPost Booking AutomationPrivate Fare IntegrationBusiness IntelligenceDeveloper ToolsConsulting
Sabre Red Revenue Suite
Supplier OptimizationRevenue IntegrityMarketing Services
Drive customer loyalty Power business performance
great value
great service
morerevenue
moreefficiency
1. The Environment:• Trends• Changing Demographics• App Evolution
2. Sabre Holdings & Mobile Group: Overview • Our Thoughts on Mobility• External Factors• Our Approach
3. 5 Emerging Mobile Trends: Our Response1. Smartphones Proliferate2. Mobile Commerce Goes Mainstream3. Text Taking Off4. Expanding to Tablets5. Social & Location-Based
4. 10 Tenants: Building World-Class Mobile Services5. Case Study: GetThere Mobile Shop & Book
Agenda
The Environment
People and their mobile phones do really funny things…
They take pictures of nearly everything…
Image Source: Ben Miller (213) 447-7719
http://www.flickr.com/photos/the_colmans/498188691/sizes/z/in/photostream/
They try to use them everywhere…
They are used for everything including reporting criminal activity…
In-flight entertainment
http:// http://allweirdnews.com/wp-content/uploads/2008/12/barf-bag.jpg
Of course, they even play games
Image Source: http://scopeblog.stanford.edu/teens_talking_cellphone.jpg
But also keep us from doing some things…
Like talking to each other…
And driving well…Image Source hcireflections.wordpress.com/
Source: www.puremobile.com/comunityblog/
Of course, not all businesses think highly of cell phones…
• Investment firm Morgan Stanley predicts that more consumers will access the Internet by mobile devices than PCs within 5 years.
• North American mobile Web consumption increased 110% in 2009 to represent 1.3% of all Web Pageviews with 450 million mobile Internet users worldwide (IDC)
• 61% of the world population carries a mobile phone and 71% of US frequent business travelers carry smartphones
Gartner predicts this will happen in 3 years.
No Denying the Trends
By 2014, over 3 billion of the world's adult population will be able to transact electronically via mobile or Internet technology with a 90% mobile penetration rate and 6.5 billion mobile connections
Source: Gartner
So what do we have…a Transaction Highway
15
SmartphonesAre Everywhere…
1.6 Billion Smartphones in the World
by 2013
That’s nearly 1 smartphone in
the hands of every fifth
person in the world…
We Think Most Travelers…
Still require a personal touch
However Shopping is shifting…
Travelers (and customers in general) are becoming increasingly comfortable purchasing anything on their mobile phone
In fact, the next (& current) generation of shoppers will expect it…
What is your business doing to address this growing shift to mobility and commerce?
How would your travelers rate your current mobile shopping experience?
68% of shoppers are frustrated with the experiences that retailers provide on a mobile phone.
They have hundreds of phones…
And expect you to deliver what they need from 24 hours a day from it…
Information Consumption has Shifted…
-Source: The Joy of Tech by Nitrozac & Snaggy
The group has a tremendous amount of buying power with social media technology integrated into their lives:
• Born from mid 70s to late 90s
• Half are over 20
• Diverse - fewer than 2/3 white
• 25% raised in a single household
• 75% having working moms
Gen Y: 84 Million Strong
QUESTION: How many text messages do teens send and receives each month?
ANSWER: 2,272 (over 80 per day)
Gen Y: 84 Million Strong
QUESTION: Who spends more money on a daily basis - Baby Boomer or GenY?
ANSWER: GenY - Average working teen has more discretionary spending power ($550) per month than parents and by 2015 the most of any group
The Travel App Evolution: Tens of Thousands of Choices
Travel Extras
30
Itineraries
Messaging & Communication Platforms
And of course, Transactions with Shopping & Booking…
With Policy & Company Preferences Applied…
Travel Extras Itineraries Messaging Transactions Platforms with Shop & Book
The Travel App Evolution
0
50
100
150
200
250
300
350
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Air
Car
Hotel
Vacations
A Leading OTA: AP Window Bookings
KEY TAKEAWAYS
• Hotel: 19% of bookings happen same day54% of bookings happen within 1 day of travel71% of bookings happen within 1 week of travel
• Air: 6% of bookings happen same day11% of bookings happen within 1 day of travel27% of bookings happen within 3 days of travel50% of bookings happen within 1 week of travel
• Car: 10% of bookings happen same day47% of bookings happen within 1 day of travel76% of bookings happen within 1 week of travel
Confidential
Sabre Holdings & The Mobile Group:Overview
Our Company…
Our Company…
We exist to connect people with the world’s greatest travel possibilities
Sabre has been voted as the #1 global distribution system (GDS) in the world for 12 consecutive years
Connected Travel Agencies
We have nearly unrivaled processing power…
peak transactions per second
Source = Facebook Stats, NASDAQ Press Room, and http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
Facebook = 30 billion pieces of content shared per month = 11,500 per second
Google=34,000, NASDAQ = 64,000
Image Source: http://data.x-plane.com/images/Runway.jpg
With just GetThere®, last year we processed…
in travel transactions online
$9 billion
Technology for the world’s leading corporations…
Fares and Revenue Management
CrewManagement
Dining andCabin Services
Sabre Airline Solutions
Solutions atthe Airport
AirlineReservations
Providing Technology for over 200 Airlines…
But this is how most travelers know us today…
Travelocity TripCase
GetThere Mobile
SabreSonic Web for Mobile
Sabre Virtually There
Today, Sabre travelers can share itineraries and photos, check weather
and traffic, view maps and city guides, and book flights and hotels. The global portfolio
of 10 mobile applications is available in multiple languages and accessed by over 10M
travelers each year in over 100 countries.
Sabre Holdings launched its first mobile services in
2004 to help fulfill its mission of connecting
people with the world's greatest travel possibilities.
Sabre’s Market Leadership
Paper plasticor
The Environment
WEB MOBILEor
The Environment
Offline or
Mobile VC Investment Was A Massive $6.1B In 2010.
Google, Intel Led The Way
Apple iTravel continues to file patents: Cruise Lines
With External Factors
Rob Torres – Google
Mobile will overtake desktop in 2012 or 2013
Mobile: $20M in 2008 jumped to $200M in 2010 Of the $200M, $80M is hotel
Jane Butler - Google Industry Director for Travel
• 1200% increase in travel search from mobile
phones in the last year (compared to 3000% on the Web)
Eye for Travel: Fall 2010 Conference
More than 40 percent of all Twitter posts
now originate via mobile phone, up from 25 percent a year ago
Apple surpasses 10B downloads in
less than 3 years
Most people who understand travel don’t understand mobility
And only some realize the importance (right now).
Let’s Face It…
Our Mission
1. Create state of the art mobile applications derived from common and available product and enterprise services.
2. Utilize best practices and consistent infrastructure in design, development and testing.
3. Ensure ubiquity in solution and device independence.
Mobile Services Overview2
01
12
01
0
1st Half 2nd Half
Decentralize
• UI Development:• Mobile web browser
• WebKit
• Native application
• Services (if BU specific)
Centralize
• Application Testing:• Device
• Simulators
• QA Testing
• User Experience:• Design Guidelines
• Best Practices
• Technical Consulting:• Programming Methods
• Technical Strategy
• Services (when common)
These are the services that Sabre Travel Network is building that we’re
deploying throughout the organization today and can deploy
more broadly in in 2012
Our Approach to Mobile Services
Sabre Conducted Travel Survey
2011 Results to be Published in
2007 & 2009
Q22009 Results
The Roles We Play
1. Enterprise Mobile Services
2. Enterprise Messaging Services
3. Enterprise Mobile Consultative Services
Mobile Check-In, Mobile Seat Maps, Shop & Book for Hotels, Air, etc.
Email, Fax, Global Text Messaging, IVR, Social Media Push
Design Expertise, Testing Infrastructure, Marketplace Awareness
5 Emerging Mobile Trends:Sabre’s Response
5 Mobile Trends…
It used to be all about the iPhone…but Google CEO Eric Schmidt is now shipping 400k Android devices dailySource: AndroidSpin & Andy Rubin (Twitter re: 300k in Dec)
0
1
2
3
4
Cars PCs Telephones Credit Cards TVs Mobile Phones
0.8B0.9B
1.38B 1.4B1.5B
3.3B
Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html
Moving to 5 billion within the next 3 years…
Global Devices Shipping
46%
54%
Feature Phones
SmartPhones
Source: Nielsen
Mobile Web Users
> 1 Billion
Smartphones Proliferate
#1trend
Mobile...
26%
Source: ComScore Jan 2011
US Android Market Share Shift
From Nov 2009 to Dec 20102% to…
RIM46%
33%
Android Rockets to the Top
Sabre Virtually There Mobile Grows…
4
8
12
16
Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
x 1
00
00
0 Grew from 2M to 12.5M page views in 2010
Unique Visitors
2011 Goal18.5M
Jan
uar
y 2
01
1
With Configurability & A New Look
Live & Available Now
Q1iPhone
46%
RIM34%
Symbian8%
Android12%
HTML 5.0 Capable =67%
Travelocity: Windows Phone 7
Launched
Q4
Market Fragmentation
FIREFOX SAFARI CHROME OPERA IE
Video Yes Yes Yes
Canvas Yes Yes Yes Yes
SVG Yes Yes Yes Yes
WebGL
AppCache Yes Yes
GeoLocation Yes Yes
Workers Yes Yes Yes
Web Sockets
Web Storage Yes
Q2 2009
Source: 2010 Google IO Convention
The Promise of HTML 5.0 is Finally Arriving…
FIREFOX SAFARI CHROME OPERA IE
Video Yes Yes Yes Yes Yes
Canvas Yes Yes Yes Yes
SVG Yes Yes Yes Yes Yes
WebGL Yes Yes Yes Yes
AppCache Yes Yes Yes Yes
GeoLocation Yes Yes Yes Yes
Workers Yes Yes Yes Yes
Web Sockets Yes Yes Yes Yes
Web Storage Yes Yes Yes Yes Yes
Source: 2010 Google IO Convention
Q4 2010 Graceful Degradation v. Progressive Enhancements
The Promise of HTML 5.0 is Finally Arriving…
Mobile shoppers are expected to spend $119 billion globally on goods and services in 2015, up from $12 billion in 2009Source: ABI Research
m-Commerce trend#2
Travel in 2010:
$180MSource: Phocuswright
Mobile Shop & Book for Hotels
Q1
Service Launched Last Year & Launching with
GetThere
GetThere Prepared to Launch
Mobile Shop & Book for Flights
Service Launchingin GetThere
Q3
SabreSonic Web Mobile
Service Timing
2011
Texting Taken Off…Teens send over
textS PER2820 Month
trend#3
Text Messag
ing36%
IM29%
Email16%
GEN-Y
U.S. wireless consumers now send more than 5 billion text messages per day and 260 million picture and multimedia messages per day (a 300% growth from last year).Source: Taptu
Just in the United States…
Enterprise Messaging Platform (EMS)
Enterprise Messaging Platform (EMS)
Text Messages Sent Globally Every Day
26B
Configurable by Agents in
Q2
Configurable by Travelers Today
With a New Agency Offering
Expanding to Tablets trend#4
17M iPads
Shipped in 2010
Source: iPads: Morgan StanlyImage Source: NY Dailyhttp://assets.nydailynews.com/img/2010/01/28/alg_ipad3.jpg
In fact, tablets are changing the way we think about mobility with yet another form factor…
Concept: Agency Dashboard
Concept: Field Guide
Concept: Traveal (Discounted Hotels & Attractions)
Concept: Field Guide
Concept: Landmark Guide
Location-Based & Social trend#5
A Shining Example: Foursquare
2010: 3400% Growth in Check-Ins with 381M
Sharing Trips: Social Media on Sabre Virtually There
Launched in
Q1
Launching in
Q2
Flight Explorer: Tracking & Sharing (AS)
Virtual Concierge: SHS
Concept: Reverberate: Share Experiences
10 Tenants:Building World-Class Mobile Services
- Image Source: http://www.flickr.com/photos/ducdigital/3011652637/
So what does it take to be a Market Leader in Mobile Services?
-Source: Image from Dennis Flood
Understand the Complexityof the Mobile Marketplace, Browsers, and Application Environments
#
Find out how and if customers purchasing on their mobile phones are regional or global
#
Recognize Different Types of Customers and the Phones they Carry to tailor products specifically for them
#
Keep an eye on future technology trends including augmented reality, location-based services and mobile couponing…
#
Recognize the changing demographics of customers…
#
Understand how Customers Like to Hear from you…
#
Start with a plan and a whiteboard to outline your objectives…
#
Actually Watch Customers Use Your Mobile Applications…
#
But most importantly, partner with technology leaders and companies you trust…
#
Do what it takes to invest and lead the pack to build world class mobile products and services.
#
Source: Jeremy Johnson, UX Expert
Source: Jeremy Johnson, UX Expert
Comprehensive Plan
Market Awareness
Asset Awareness
Iterate
We look at our product plans to understand where mobility makes sense…
Rely on Sabre for expertise in building mobile applications and experiences.
GetThere:Case Study: Mobile Shop & Book
GetThere Mobile provides free, immediate
access to your trip information from your
mobile device
GetThere Mobile’s New Look!
Key Benefits include:
• Shop & book new hotel reservations within company policy & preferences
• View hotel results from a list or map view
• No configuration necessary.
• Access current and past-date trips
• Flight departure and arrival status
• Online Check-in for more than 60 carriers
• One click call to travel agency
• Secure, Single Sign-On (SSO) supported Works on iPhone, Android, Blackberry 4.6 and
other phones with HTML 5 capable browsers
GetThere Mobile’s New Look!Heuristic Review
Heuristic Review
GetThere Mobile’s New Look!
108
Heuristic Review
GetThere Mobile’s New Look!
Hotel Shopping and Booking
109
Confidential 110
GetThere Mobile
Confidential 111
GetThere Mobile
Confidential 112
GetThere Mobile
Confidential 113
GetThere Mobile
Confidential 114
GetThere Mobile
Confidential 115
GetThere Mobile
Confidential 116
GetThere Mobile
Confidential 117
GetThere Mobile
Confidential 118
GetThere Mobile
Confidential 119
GetThere Mobile
Confidential 120
GetThere Mobile
Confidential 121
GetThere Mobile
Confidential 122
GetThere Mobile
Confidential 123
GetThere Mobile
124
© GetThere. All rights reserved.
4/19/2011
Questions & Follow-up
[email protected]: (817) 658-8787
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