Mobile vs Social by Bart Fussel on Social Strategy Summit 2014

Mobile vs. social

18th of June 2014

Who emails in bed?

Whatsapp or Facebook on the toilet?

Who connects to Facebook or Twitter in random apps?

Who would trust a dating app (Tinder anyone?) with a

social connect?

About my job# The mobile theory#

The social experience# Mobile + Social#

Agenda

About my job

Mobile theory

A short history of aFrogleap

+

Great user experience

Cross channel data integration

Contextual relevancy

user l’engagement

des

Long term user engagement

cheap and rewarding contact moments &

conversion

= $

#Contextual Relevancy

IMPACT.

1,2 billion

mobile web users worldwide

25% of mobile web users

are mobile-only

100+ billion

apps downloaded

In 2014 mobile internet will overtake desktop usage* *it probably already happened... ‘ ’

#Mobile first mentality

Graceful Degradation

Progressive enhancement

Success rate %

Full site success rate: 58% Mobile site success rate: 64%

Mobile application success rate: 76%

Jakob Nielsen: http://www.useit.com/alertbox/mobile-usability.html

#Seamless experiences

Service

Sales

Current customers / users

New

cus

tom

ers

/ us

ers

Social theory

#”Grouped” by Paul Adams

Real life social vs. Digital social

Strong ties 10 (average)

Weak ties 150 (average)

Does this match with your social digital live?

Who has more then 300 friends on Facebook?

Types of social

Social Monitoring

Social Marketing

Social Web care

+

#It can be used as an enabler of relevancy

Mobile +

social

#1 Push to social from your app

#2 Enable increased relevancy through a social connect

#3 Create your own social experience

Turn based gaming principle

A digital social experience Not necessarily intended to become a social platform ;)

#4 Social is the best mobile app activator

Learnings

Add social for relevancy

Use it for activation

1 + 1 = 3

Questions?

[email protected]