MOBILE VALUE ADDED SERVICES (MVAS) MARKET IN INDIA Trends & Forecast, 2015–2020 www.infoholicresearch.com The increasing mobile subscriber base in India has led to the demand of the MVAS and has brought the growth opportunities for the telecom players, content related players and mobile manufacturing players in the market. The recent roll out of the 4G technology is expected to support for data traffic in the future years. The traditional and modern MVAS adoption and usages by customers are gradually increasing in the country. The traditional value added services still hold the good growth, delivering the real-time information efficiently to the consumers. The large enterprises are considering the mobile phone is effective tool to reach the customers and increasing demand for the mobile application will support for mvas market growth. The Indian MVAS market is analysed based on vas types, delivery platforms, users, areas and verticals The Indian MVAS market is expected to grow in the upcoming years mainly driven by consumers VAS and enterprise VAS. The consumer VAS segment is expected to drive the Indian MVAS market, but still enterprise VAS segment is predicated to see a large market growth in the near future. The Indian MVAS market is expected to grow at a CAGR of 18.5% during the period 2015- 2020. The consumer VAS and enterprise VAS market is expected to grow at a CAGR of 19.7% and 19.3% during the period from 2015 to 2020, respectively. TRENDS & FORECAST Base Year: 2014 Forecast Year: 2015-2020 MARKET, BY VAS TYPES Consumer VAS, Enterprise VAS, Network VAS MARKET, BY DELIVERY PLATFORMS Short Message Service (SMS), Caller Ring Back Tone (CRBT), Interactive Voice Response (IVR), Wireless Application Protocol (WAP) MARKET, BY USERS Students Community, Business Community, Others MARKET, BY AREAS Urban Area, Rural Area
5
Embed
Mobile Value Added Services (MVAS) Market in India – Trends & Forecast, 2015-2020
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
MOBILE VALUE ADDEDSERVICES (MVAS) MARKETIN INDIATrends & Forecast, 2015–2020
www.infoholicresearch.com
The increasing mobile subscriber base in India has led to the demand of
the MVAS and has brought the growth opportunities for the telecom
players, content related players and mobile manufacturing players
in the market. The recent roll out of the 4G technology is expected
to support for data traffic in the future years.
The traditional and modern MVAS adoption and usages by
customers are gradually increasing in the country. The traditional
value added services still hold the good growth, delivering the
real-time information efficiently to the consumers. The large
enterprises are considering the mobile phone is effective tool to
reach the customers and increasing demand for the mobile
application will support for mvas market growth.
The Indian MVAS market is analysed based on vas types, delivery
platforms, users, areas and verticals
The Indian MVAS market is expected to grow in the upcoming
years mainly driven by consumers VAS and enterprise VAS. The
consumer VAS segment is expected to drive the Indian MVAS
market, but still enterprise VAS segment is predicated to see a
large market growth in the near future. The Indian MVAS market is
expected to grow at a CAGR of 18.5% during the period 2015-
2020. The consumer VAS and enterprise VAS market is expected
to grow at a CAGR of 19.7% and 19.3% during the period from
2015 to 2020, respectively.
TRENDS & FORECASTBase Year: 2014
Forecast Year: 2015-2020
MARKET, BY VAS TYPESConsumer VAS, Enterprise VAS,
Network VAS
MARKET, BY DELIVERY PLATFORMSShort Message Service (SMS),