Mobile trends, web & native @robertnyman
Mobile trends, web & native
Jan 15, 2015
Mobile trends, marketshare, revenue, developer climate and more
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Mobile phone trends
iOS controls most of the high-end device market !Android almost every other area !Windows Phone gains developer interest, but not users
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
IDC: Smartphone OS Market Share, Q2 2014
IDC: Smartphone OS Market Share, Q2 2014
255 million units shipped Nearly 85% of the market share
IDC: Smartphone OS Market Share, Q2 2014
Android fragmentation
Android Fragmentation Visualized (August 2014)
Users
Quartz - These are the 25 most popular mobile apps in America
Guardian - Women taking the lead when it comes to mobile
App types & usage
0
12,5
25
37,5
50
Health Entertainment Lifestyle Social networking Games
Men Women
Business Insider/Flurry
Business Insider/Flurry
Developer climate
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Programming languages, Mobile app developers
Other27
C#23
Objective-C24
C/C++26
Java (Android)38
HTML542
47% of iOS developers, 42% of Android developers !use something other than the native language
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Platform priority
13%
3%
10%
32%
42%
Android iOS Windows Phone BlackBerry 10 Others
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
0
0,725
1,45
2,175
2,9
July 2013 July 2014
No of platform targets
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
App revenue
Haves12%
Strugglers19%
Poverty stricken22%
Have nothings47%
Majority of app businesses not sustainable with current revenue 50% of iOS developers, 64% of Android developers below the ‘app poverty line” of $500 per app per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Games dominate app store revenues, yet most games developers struggle !33% of developers make games 57% of those games make less than $500 per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
0
17,5
35
52,5
70
Targets consumers Targets professionals Targets enterprise
Target users
Developers who target enterprises: !Twice as likely to be earning over $5k per app per month Almost 3 times as likely to earn more than $25k per app per month.
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Third party tools are a critical part of successful app businesses !The more tools a developer uses, the more money they make
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Emerging markets
IDC: Worldwide Smartphone Forecast by Region
IDC: Smartphone Average Selling Price
Google Plans to Spend ~$1 Billion on Android One in India
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
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