Mobile Trends Affecting Libraries October 22, 2013 Tony Medrano CEO, Boopsie for Libraries.

Mobile Trends Affecting Libraries

October 22, 2013

Tony Medrano

CEO, Boopsie for Libraries

2

Trends:

•2/3 of adults sleep w/ cell phones next to their beds•99.8% of college students use cell phones or tablets

Objective: BE where your patrons ARE

Opportunities:

Put Your Library on patron’s home screenor

Hope patron uses a bookmark, searches for Your Library, or enjoys typing a lot on their smart phone

Be AwareBe Aware

3

“Abandonment” & Why is it Important w/ Mobile

Better User Experience w/ Fewer Clicks = Less “Abandonment”

(Visits – Abandonment) = Circulation (aka “Your Library’s Take Home Pay”)

•Abandonment increases by 58% by not serving Patron’s device•Abandonment increases by 40% after 3 seconds of wait time•Abandonment increases by 55% by forcing users to type long word

What Happens to Your Library’s “Take Home Pay”?

Be LessBe Less

4

Be LessBe Less

*This is a joke. Haha.

5

Be AvailableBe Available

• Only 42% of Library Patrons use iPhones

*190M+ Mobile App Queries by Library Patrons in 2013

6

• Blackberry usage down 59.9% since January

*190M+ Mobile App Queries by Library Patrons in 2013

Be AdaptableBe Adaptable

7

• Windows Phone 8 already has 2.2x more users than Blackberry

*190M+ Mobile App Queries by Library Patrons in 2013

Be ReadyBe Ready

8

Be NativeBe NativeWhich One Looks Easiest to Use?

9

• 2.4x More Usage When Users Type Less

Be SimpleBe Simple

10

Simple

User Friendly

Results in 3.4x More Users

Be Easy (mobile)Be Easy (mobile)

11

Simple

User Friendly

Results in 5.1x More Users

Be Easy (d2m)Be Easy (d2m)

12

Be Easy (d2m)Be Easy (d2m)

13

Be Consumer FocusedBe Consumer Focused

If You Don’t Take Care of Your [Mobile Consumer], Someone Else Will…

Threats You Can Address:

•Mobile Usability of Libraries vs. Consumer Focused eBook/App Companies•Public Awareness of Free Mobile eBooks from Libraries vs. Consumer Focused eBook/App Companies

14

Be MoreBe More

500 Potential Checkouts (under

your control)

150 Checkouts Delivered (due

to abandonment allowed)

Don’t Let Patrons and Checkouts Slip Away!