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www.c ra f ted .co .uk
Mobile The key to unlocking marketing success in 2016
There’s a lot of
marketing
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
How important is
mobile?
It’s not “instead of”
My moment of truth
The scale of the opportunity
How to succeed at
mobile in 2016
Make it easy
What’s new?
This wasn’t easy
Do you need an app?
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016Mobile isn’t just apps
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016Old dog, new tricks
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016Google email actions
https://developers.google.com/gmail/markup/
The rise of now
It’s all about “me”
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016Change in behaviour
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
Location, location, location
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
Remember the funnel
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016Consideration paths
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016Why do people abandon?• 39% were just looking and had more research to do.
• 37% abandoned due to high prices and wanted to
compare prices elsewhere.
• 21% needed to check with other travellers before
booking.
• 13% felt the booking process was too long or the checkout
too complicated.
• 9% experienced technical issues.
• 7% had issues with payments or the option they wanted
was unavailable.
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
Video gives a
different perspective
It’s growing the fastest
360 video
360 video
For the masses
What are your
customers doing?
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016Create the desire to share
What does the
future hold?
E X P E R I E N C E B E T T E R
Mobile: The key to marketing success in
2016Store conversions
Visitor analytics
Beyond that?
This isn’t mobile
But this is…
“There is no mobile strategy.Just strategy in a mobile world.”
LONDON
Pill Box, Bethnal Green, 115 Coventry Road, E2 6GG
Tel. 020 3327 9900
IPSWICH
St Vincent House, 1 Cutler Street, IP1 1UQ
Tel. 01473 213 222
www.crafted.co.uk
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