Mobile technologies for E-Commerce

EDAYS INTERNATIONAL E-COMMERCE CONFERENCEM O S C O W , J U N E 4 - 5 , 2 0 1 5

Mobile advertising

for mobile commerce

in Russia

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About iVengo Mobile

iVengo Mobile is one of the largest Russian mobile advertising networks with the

transparent traffic from famous publishers. The company provides high quality media

campaigns in the mobile segment for world famous international brands.

About iVengo Mobile

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№120

120500

>

among Russian mobile networks in the ratings of the experience

of cooperation, the valuation of providing service and the level of

prompted or spontaneous awareness*

mio users

mio impressions per month

mobile publishers

*Digital Agency Rating 2014 AdIndex.ru

70%20%

10%Russia

CIStraffic

far-abroad countries

The basic barriers

to mCommerce

development in Russia

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E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 5

*Copyright @ 2015 Criteo

50 %

Japan

South Korea

UK

Spain

US

Germany

Netherlands

Italy

France

Russia

Brazil

0 % 10 % 20 % 30 % 40 %G

lob

al A

ve

rag

e =

34 %

Q1 2015 Q4 2014

mCommerce is now 34% of all

eCommerce transactions

globally – based on an accurate

weighting of eCommerce

market size by country

Mobile share is slightly lower in

the US than the global average

with 29% of eCommerce

transactions coming from

mobile devices

For the first time ever, Japan

and South Korea had the

majority of their eCommerce

transactions via mobile

in Q1 2015

MOBILE SHARE OF ECOMMERCE TRANSACTIONS

The basic barriers to mCommercedevelopment in Russia

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The basic barriers to mCommercedevelopment in Russia

• Poor understanding of the mobile

as a communication channel for major

brands

• A client is still afraid to make payments

in mobile devices

• Lack of well-developed utilities for

mobile transactions

• A small number of fast-paced mobile

landings

Asia

MEA

Latin America

Eastern Europe

Western Europe

North America

$600 billion mCommerce by 2018

The basic drivers to

mCommerce growth

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E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 8

The basic drivers to mCommerce growth

• High usage of smartphones in Russia

• Increasing loyalty after successful

purchases

• International expansion of major

online retailers

• Growth of experiments among famous

brands testing mobile advertising

as a sales channel

Mobile users share

in Russian WEB per month

*TNS WebIndex UI, Apr 2015, ALL RUSSIA

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iVengo Mobile cases: conversion to purchases

Igor Eremin

iVengo Mobile CEO

[email protected]

+7 495 669 96 60

E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 10

Let’s keep in touch!