Mobile takes over

‘Mobile takes over’CIRCOM Regional Conference

May 9th 2013, Santiago de Compostela

Who we areGerson Veenstra• Chief New Media RTV Oost• 36• Online!• Samsung Galaxy S3• Samsung Tab 10.1• Samsung Tab 2• @gersonveenstra

Johnbert Dijker

The Dutch online

The Dutch online2011• Total: 90,3%• Mobile: 51%– Men: 55%– Women: 46%– On the road: 20%

• Total: 92%• Mobile: 61%– Men: 65%– Women: 58%– On the road: 28%– Youth: 88%

2012

Mobile growth

Devices used

Numbers worldwide2012• Global mobile data traffic: +70% (compared with 2011)• Mobile video: 51% of mobile traffic• Average smartphone usage: +81% (compared with 2011)• Smartphone handsets: 18%• Android beats iPhone in data consumption• Mobile connected tablets: +150% (compared with 2011)

Websites on devices

Regional mobile apps

Project RegioApp• October 2010: Project launched– 9 (of 13) Dutch regional broadcasters together

• March 2011: Launch smartphone app (iOS/Android)• November 2011: Version 2.0

Promo version 2.0

Project RegioApp• October 2010: Project launched– 9 (of 13) Dutch regional broadcasters together

• March 2011: Launch smartphone app (iOS/Android)• November 2011: Version 2.0• April 2012: Launch iPad app• December 2012: Launch Android tablet app– All 13 Dutch regional broadcasters together

Promo Android tablet

Difficulties• 13 different companies• 13 different sizes/budgets• Different cms• One framework• Keeping everyone satisfied

Costs• Total investment so far: € 300.000• Investment without cooperation: € 2.500.000• Saving: € 2.200.000– € 170.000/broadcaster

• Projected costs/year: ± € 15.000/broadcaster

StatisticsMarch 2013 - total• Downloads: 1.652.223• Active users: 756.365• Sessions: 221.871.992• iOS: 44%– iPhone: 36%– iPad: 8%

• Android: 56%

Mobile shiftJanuari 2012

Mobile appsMobile siteWebsite

27%

Januari 2013

Mobile appsMobile siteWebsite

48% 50%

2%68%

5%

Media App Award 2012

Statistics RTV Oost

Statistics RTV Oost

Growth:344%

Mobile shift RTV Oost

Jan-11 Jan-12 Jan-130%

10%

20%

30%

40%

50%

60%

70%

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90%

100%

AppsMobile siteWebsite

Mobile shift RTV Oost

Mobile: 74%

Nu.nl: Statistics• 66% of almost 1 billion PV/month are mobile• Mobile PV are on top of web (and show all the

growth)• > 5.3 million unique users/month on mobile• Breaking iOS hits 2 million devices• Android (phone) grows with 100.000

downloads/month

Nu.nl: Devices used

Future of mobile• Mobile traffic 2012 -> 2017: x13• 2013: Number of mobile-connected devices > world's

population.• Tablets > 10% of global mobile data traffic in 2015.

Device Type Growth in Devices Growth in Mobile DataSmartphone 20% 81%Tablet 46% 113%Laptop 11% 31%

Challenges• Mobile first• Faster mobile video• Windows 8/native apps/hybrid/HTML5?• Adapt to users• Content for specific devices

Glass?