2011 Desktop 2010 95.8 % 2.3 % 5.1 % 5.4 % 30.9 % 21.7 % 3.1 % 7.1 % 1.1 % 4.5 % 88.4 % 100 % 75 % 50 % 25 % 0 % 2011 Mobile Tablet Thanksgiving thru Cyber Monday Thanksgiving thru Cyber Monday Conversion Rates Thanksgiving thru Cyber Monday Source: Monetate platform-wide analytics Follow @monetate on Add-to-Cart Rates Bounce Rates Thanksgiving thru Cyber Monday Website Visits Sales on mobile & tablet devices surged to 9.8 % from 3.2 % year-over-year (2011 vs. 2010) on Black Friday. Mobile bounce rates remain the highest, while "add-to-cart" rates are still low, indicating that mobile website visitors are doing a great deal of research often in-store. Visitors on tablet devices are moving further along the conversion funnel, with an add-to-cart rate that rivals that of visitors on desktop computers. Source: IBM Coremetrics Desktop Mobile Tablet Desktop Mobile Tablet Desktop Mobile Tablet 21.1 % 11.3 % 5.9 % 10.8 % FRIDAY & MONDAY Black Cyber Go Tablet & Mobile
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2011Desktop
2010
95.8%
2.3%
5.1%
5.4%
30.9%
21.7%
3.1% 7.1%
1.1% 4.5%
88.4%
100%
75%
50%
25%
0%
2011
Mobile Tablet
Thanksgiving thru Cyber MondayThanksgiving thru Cyber Monday
Conversion Rates
Thanksgiving thru Cyber Monday
Source: Monetate platform-wide analytics
Follow @monetate on
Add-to-Cart Rates
Bounce Rates
Thanksgiving thru Cyber MondayWebsite Visits
Sales on mobile & tablet devices surged to 9.8% from 3.2% year-over-year (2011 vs. 2010) on Black Friday.
Mobile bounce rates remain the highest, while "add-to-cart"
rates are still low, indicating that mobile website visitors
are doing a great deal of research often in-store.
Visitors on tablet devices are moving further along the
conversion funnel, with an add-to-cart rate that rivals
that of visitors on desktop computers.
Source: IBM Coremetrics
Desktop Mobile TabletDesktop Mobile Tablet
Desktop
Mobile
Tablet
21.1%
11.3%
5.9%
10.8%
FRIDAY & MONDAYBlack Cyber
Go Tablet & Mobile
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