Mobile strategy and design approach

Mobile Strategy & Design Approach

56%of people own a smartphone out of the total no. of people owning mobile phone

75%of mobile users use their

mobile for shopping

1 out of 4searches are conducted on mobile

Bhindi? hai na !

Increasing Mobile penetration:

75%Over

of mobile users respond to mobile-optimized sites when making purchases

83%of Internet Usage will be using Mobiles

By 2015

The monk

who installed

Whatsapp!:-)

Increasing Mobile penetration:

50%of mobile phone usersuse mobile as theirprimary internet source

(desktops are far behind and so are the tablets now)

91%of adults have their mobiles phones within arm’s reach 24/7

Milkman using mobile to

notify about holiday!

Increasing Mobile penetration:

Internet stats for India- There are 243 Million internet users in India. (243000000)

- Mobile penetration of active internet users is 220 Million.

- There are total 92+ Million active social media users via their mobile

- Facebook: 80%+ of users out of 100 million access using mobile

- Twitter: 76% of users out of 33 million access it via a mobile

Mobile usage stats:

At home:

93%On the Go:

87%In a store:

77%At a restaurant:

73%

Incase you still dont believe that mobile penetration is increasing!

Why a Business or a Brand should go mobile?- Reach new audience- Lead Generation- Customer retention- Sales & Support- Brand Image- Product/ Service / Process Optimization- Be Visible to Customers at All Times

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Who is the user?Demographics, Personas

What is the context of the usage?Device, Surroundings, Location

Is there any specific problem that the user is facing?Situation Specific Need, Contextual time-sensitive Query

Whom are you targeting?

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Repetitive Snacking on Snippets of information. Eg. Sports, Stocks

BoredDistraction, Entertainment or Connection.

UrgentDecision around Credibility, Accuracy and Relevance.

Understanding Mobile User Experience: 3 Modes of Mobile Usage

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Various Mobile Strategies01. Responsive site- A website adaptive to all screen sizes

02. Mobile site- A website designed specifically for mobile browsers

03. Native app- A packaged application specific to mobile platforms

04. Hybrid App- An application which works well on multiple platforms

Responsive Site Desktop Website

Desktop WebsiteMobile Site

Desktop Website

Desktop WebsiteNative App

Android version iOS version

Hybrid app Examples

iOS versionAndroid version

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Information & Content Strategy

● The core idea should be the principle highlight.

● Users should be able to interact, consume, action upon that core idea using a mobile phone.

● Concentrate on the primary use cases

● Flesh out the most important feature/content and make sure that the user sees this as the first thing.

● Place Content that is closest to conversion

● Facilitate user by providing proactive inputs usingexclusive native hardware

● Precise directions/ questions to minimise user efforts

Limited size on small screens, calls for relevant & optimised content layouts

01. Menus & Navigation- Following a pattern of design in all 3 types of mobile solutions

02. Scrolls & Accordions- For large amount of articles/content sites

03. Progressive Disclosure of Content- Let User decide what to consume rather than showing him everything upfront.

04. Carousals- Allow the user to interact with a group of similar elements within a fixed place Eg. Featured Images, Featured Videos, Testimonials

Optimised content structuring

Behaviours

Carousal

Menu and Navigation - Responsive site

Menu and Navigation - Tabbed Navigation in Native app

Scrolls & Accordians

@webonise weboniselab

Thank you!

@leleaditya