Mobile Strategies That Work July 2013 Prepared for Central Ohio SNUG Dan Turchin | ServiceNow | Sr. Director Product Management
Mobile Strategies That Work - ServiceNow - July 2013
Dec 14, 2014
Mobile strategies deck from Central Ohio SNUG in Columbus
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Mobile Strategies That WorkJuly 2013Prepared for Central Ohio SNUG
Dan Turchin | ServiceNow | Sr. Director Product Management
Objectives
1. Understand our mobile roadmap2. Consider how mobile can help your organization3. Plan your mobile strategy4. Q&A
Our mobile philosophy
Mobile firstDesign for mobile use cases. Reduce clicks, eliminate
unnecessary typing, and personalize the interface.
Presence-awareMake the mobile user experience better than the web by incorporating status, presence, social cues, and location.
Embrace consumerizationMake accessing, managing, and using ServiceNow when
mobile intuitive, familiar, and secure.
Mobile in Berlin, Calgary, and Dublin
Release Smartphone Tablet
Berlin Mobile views Web interface
Calgary Mobile views iPad HTML5 app
Dublin iOS and Android HTML5 app iOS and Android HTML5 app
iPhone in Berlin iPad in Calgary iPhone in Dublin
Mobile in Berlin
Key features• Platform integration• Device detection• Unified architecture• Social integration
Mobile in Calgary
Key features• iPad HTML5 app• Card view• Favorites• Preview pane• Multi-column filter in lookup lists
Future directions
Push alerts Social integrations
Status and presence
CIO dashboards
Local storage Smart scanning
SSO and cloud storage
integrations
Broader OS support
Why your mobile initiative will succeed
Where’s the business value?Business projects succeed. Technology projects fail.
What are our business
objectives?
What gives us a competitive advantage?
How will improved
responsiveness impact the business?
Mobile strategies that work...answer these three questions
Who will benefit most from mobile and why?
Are we ready for it culturally and technologically?
Where will adoption be quickest?
Mobile readiness top tenProactively engage key stakeholders
What is our BYOD policy?
What is our MDM (Mobile Device Management) policy?
Are Android and iOS devices secured using a third-party agent?
Are BlackBerry users assigned to a BES (BlackBerry Enterprise Server)?
Is our device support policy different for smartphones and tablets?
What is our data storage policy for mobile devices?
Does our privacy policy allow the sharing of location-based information?
How do we authenticate to internal applications from mobile devices?
Who owns mobile security? Support? Provisioning? Billing?
Why you’ll succeed
Reward good behavior
Cultivate power users
Have a plan
Have a strategy
Learn from the best
IT Users Business Users
Managers
Resources
Your peers
Your intuition
Our demo and wiki
Our whitepaper
Our whole crew’s here to help
Dan Turchin
Sr. Director Product Management
p: (408)899-3954
m: (650)533-0918
Related Documents
