Mobile social workforce and benefits xpo vs 3

VFOX Island – Mobile Social Workforce and Benefits XPO 2012

V F O X I s l a n d , P E

M a i n E v e n t M e d i a

7 3 9 8 t h S t . S E

2 n d F L ( l e f t )

W a s h i n g t o n D C 2 0 0 0 3

3 0 1 - 2 3 7 - 7 9 3 8

1 - 8 0 0 - 8 5 9 - 5 4 5 6

5 / 1 7 / 2 0 1 2

Chintana Vann, Katrina

Wheeler, GWheelerJr

One of the Largest National B2B Showcases of Next

Generation Solutions for Branding and Customer

Acquisition for the Mobile Workforce, Social Media

Workforce Benefits Industry


2012

1 Next Wave Solutions That Bring People and Projects to Life In the Palm of One’s Hand

A VFOX Island – Main Event Media Production

301-237-7938 / [email protected] GWheelerjr

Mobile Workforce Solutions

Social Media Integration

Workforce Benefit Programs

http://www.oracle.com/us/endeca-mobile-slideshow-1510996.html?iframe=true&width=800&height=600


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Event Schedule

Event Name and Type Location Date Expected Attendance

Pre Event

Complimentary Networking Event for Vendor, Sponsors, Advertisers, Media

Gaylord Hotel National Harbor Fort Washington MD

August 2012 1,000 – 2,500

Main Event Gaylord Hotel National Harbor Fort Washington MD

October 2012 20,000

We are very pleased to host this exciting conference around the convergence of the following three

worlds:

1. Mobile App Solutions

2. Social Media Solutions

3. Workforce Development & Benefits Programs

We appreciate you taking the time to review the information regarding our event and look forward to

your participation.

Facts about Modern Mobile Marketing and What It Can Do For Your Business, Government or Non-Government Agency:

Mobile push messages, i.e., text to phone, video to phone, email to phone get answered 900% or

at a rate of 9 to 1, more often standard email

To be competitive, your mobile marketing program must involve modern features for real-time

data metrics that bring projects to life in the palm of one’s hand. This data can be combined

with other predictive tools to anticipate buyer actions.

By collecting data patterns on prior purchases, purchase cycles, product related tendencies,

habits and passions, we can now create actionable intelligence to enhance user experience.

Real-time means “TODAY”, right here, right now, delivered to customers and the workforce

anywhere, anytime over any I/P enabled device.

As companies in the marketplace, agencies and employers we need continuous improvement in

tools and methods to get information yesterday, to know what we need to know, before our

competition figures it out. It means we have the ability to help people, our partners, employees,

suppliers and clients solve their most challenging problems quickly with fast affordable solutions.


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Because at the end of the day, it’s trust and the quality of the relationship that people will

remember.

Digital information and data collection has reached a new milestone aided by lightning fast

mobile downloadable apps. This leading edge technology is proving to be the most cost effect

solution for distributed audiences will continue to grow in demand.

At the same time, lesser effective messaging, data collection systems will suffer eventual

obsolescence. When we as marketers collect data, we collect the spirit, heart and soul of the

community and the populations we serve.

Cool features like GPS locational Coupon and Daily Deal Offers to Target Customers, VIP event

invitations are some of today’s fastest growing communications and target marketing and

message notification tools.

QUESTIONS ANSWERS

SHOULD YOU ADVERTISE, SPONSOR OR EXHIBIT WITH US Of course you should!

Exhibiting at Mobile Social Workforce and Benefits XPO 2012 offers the opportunity to showcase your products and services to over 20,000 key decision-makers. By choosing a stand option or taking hospitality/meeting space, you can build: • Your customer base – generate new business leads and cultivate

existing customer relationships • Business networks – meet with a veritable Who’s Who of the mobile

industry • Market share – showcase new products and meet the VC market • Brand recognition – stand out among your peers in the industry • Marketplace understanding – gain greater knowledge of industry

players and their roles Extensive space is available for hospitality suites and/or meeting room rentals. These private areas provide an exclusive setting in which to meet clients and conduct business during Mobile World Congress.

Mobile Operator Port of Call

The VFOX Island Mobile Operator Harbor located in the heart of the Conference Pavilion showcases products and services for Members and Mobile Network Operators. These premier spaces are sure to fill up early, so book your space today in the Operator Pavilion. For more information, please view the Operator Pavilion Brochure (PDF).

Social Media Integration Operator Port of Call

Social media disrupts the long-standing rules of business in many ways, but crafting a social media policy is premature unless the designers of the policy answer seven critical questions first, according to Gartner, Inc. "Social media offers tempting opportunities to interact with employees, business partners, customers, prospects and a whole host of anonymous participants on the social Web," said Carol Rozwell, vice president and distinguished analyst at Gartner. "However, those who participate in social media need guidance from their employer about the rules,


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responsibilities, 'norms' and behaviors expected of them, and these topics are commonly covered in the social media policy."

MOBILE EXPLOSION

According to Kate Maddox, B2B, Jan. 16, 2012, “With 36% of U.S. adults now owning smartphones and 5% owning tablet computers, according to Nielsen, the mobile market is set to explode? eMarketer projects that 10.8% of the U.S. population (all ages) now use a tablet computer at least once a month, and tablet penetration is projected to reach 27.7% of the U.S. population by 2014.

Marketers are moving away from a media environment in which they consider traditional, online and other forms of media to a paid/owned/earned model. (Paid is for purchased media; owned is for original content; and earned is for social media.) “There is much more focus on a holistic approach across content and the marketing investment for clients. Paid/owned/earned is becoming the standard model,” said Lou Aversano, who was named COO of Ogilvy New York in June, after serving as global managing director of Ogilvy & Mather. Part of Aversano's new role is looking at how the agency can deliver the best services to meet client needs in this new P/O/E environment. Clients, too, are developing new models to distribute content across paid/owned/earned media. “Our editorial strategy is to become like a publisher, build an editorial plan and deliver messages through all our channels,” said Scott Anderson, VP-customer communications at HP Enterprise Business. Hewlett-Packard Co. has hired editors and created an editorial board made up of executives from the company's different business units to help deliver content that communicates with customers.

Workforce and Mobile Gov 2012 Development Integration Operator Port of Call

Contractors, Suppliers, Distributors and particularly those on GSA Schedule 70, MBE’s, and SBA firms need to be at Mobile Social Workforce and Benefits XPO 2012. The US federal government is gaining traction in the mobile application arena with the launch of a redesigned version of the USA.gov and GobiernoUSA.gov mobile apps galleries on Wednesday. The new design, developed by the General Services Administration, makes it easier for


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(2)

Indiana Attorney General – Unclaimed Money App

users to access apps and mobile sites via their preferred smartphone, tablet or operating system.

It's called Responsive Design, and it's intended to connect with the public in many new ways. The design also presents content based on the device, providing device-specific apps for BlackBerries, Android, iPhone and iPad users. And it's a road map for other agencies embracing mobile apps. Gartner, Inc. has identified what it believes will be the most important mobile applications in 2012. Focusing on high-end devices with an average selling price of more than $300, analysts have identified the top 10 cutting-edge technologies and trends for 2012. Winning mobile apps will have unique features that cater to the mobile environment rather than act as a mobile extension of their online peers. “Mobile applications will be a highly competitive marketplace that attracts the interest of many stakeholders,” said Sandy Shen, research director at Gartner. “Increasingly, mobile applications will define the user experience on high-end devices and device vendors that proactively integrate innovative apps and technologies at the platform layer will have the competitive edge.” Mobile apps themselves will not only generate good revenue ($15.9 billion in expected end-user spending in 2012) but will also drive hardware sales, advertising spending and technology innovation. Gartner expects brand companies to increasingly shift their marketing budget to the mobile channel, and experiment with cutting-edge apps to capture marketing and sales opportunities. Companies, as well as technology and service providers, that stay abreast of the latest developments, could make their products stand out from the pack, enhance brand image and retain user loyalty. Unclaimed property comes in many forms including unclaimed wages, savings and checking accounts, stock dividends, insurance proceeds, and safe deposit box contents. The office of the Indiana Attorney General created this free application that allows you to search and begin a claim for unclaimed property free from you Android device! Just type in the first and last name, or business name, and see if you have any unclaimed property! • Top Ten Most Wanted • Most Wanted Terrorists

• Missing Children


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Mobile Banking, Mobile Merchant Services and Mobile E-Commerce Solutions and Operators

Mobile Operators in this space need to position themselves for the massive opportunity for their product. Opportunities exist to network, collaborate and connect with other solutions providers planning rollouts of various financial services in the form of downloadable apps to:

Pay bills

Transfer funds

Send money to other people

Explore detailed account activity

View balance information

Utilize GPS to get one-touch access and directions to ATM/location information

Get quick access to Sign On screen

Workforce Benefit Plan Operators Port of Call

According to People Cube in their January 6th 2011 Article: The Benefits of Telecommuting & Employing a Mobile Workforce “Organizations that encourage telecommuting or employ a mobile workforce can provide great benefits to both their employees and the organization. I’m sure these benefits have been outlined numerous times, but with the Telework Enhancement Act requiring organizations inside the federal government to form plans that promote telecommuting for federal employees other organizations may want to start taking notice.” So you may want to know, why is the U.S. Government doing this, and why should your organization implement a telecommuting program? Here are the answers. Telecommuting Benefits

Implementing a telecommuting program can reduce your organization’s real estate costs

Employing the mobile workforce can reduce your organization’s carbon footprint telecommuting will reduce your organization’s energy consumption

Telecommuting will allow your organization to employ more top talent from a wider geographical area

With a properly managed mobile workforce there is a greater opportunity for greater collaboration between employees despite their geographical location employees that telecommute have a greater work life balance, creating happier more productive employees


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Mobile Storage Operators and Solution Providers

This pavilion will provide mobile storage operators to connect with customer, buyers and prospects, decision makers looking for solutions to help them increased economic value that Cloud Computing level for their Mobile Enterprises.

Cloudonomics: The Economics of Cloud Computing By Rackspace Hosting There are many reasons for organizations to move from traditional IT infrastructure to Cloud Computing. One of the most cited benefits is the economics of the Cloud. Yet while many people point out the cost savings that Cloud Computing brings to an organization, we believe attention should be drawn to four distinct mechanisms through which these cost savings are generated:

by lowering the opportunity cost of running technology

by allowing for a shift from capital expenditure to operating expenditure

by lowering the total cost of ownership (TCO) of technology

by giving organizations the ability to add business value by renewed focus

on core activities

Mobile Store Operators

This pavilion will provide operators to connect with customer, buyers and prospects of decision makers looking for stores to help them promote, brand, distribute and sell apps.

BARCELONA, Spain / Mobile operators at the GSM Association's Mobile World Congress here this week are happy to offer subscribers access to as many application stores as they can. But they still want some say in the apps offered on their networks, and they want a cut of the action. Instead of creating and distributing mobile applications themselves to their subscribers, mobile operators are increasingly adding access to multiple wireless stores on their devices. In many ways, the switch makes mobile operators look more like owners of a shopping center, while device makers, operating system developers, and other third parties own the shops that sit in these virtual carrier malls. While this new model has spurred a great deal of innovation, it's also fragmented the market. And even though, operators may not be selling these virtual goods to consumers, they still want a portion of the profits. "We want to be a facilitator like a shopping center in providing options for customers," said Hugh Bradlow, CTO at Australian operator Telstra


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during a keynote Wednesday at MWC. "We may have our own store, but (we'll also) provide options. There is a place for shopping center owners and most of them are rich."

Education and Certification Island Mobile and Social Media Education, Certification Operators

We will connect students, educators, course providers and content developers to form profitable collaborations to profit and grow on all sides. Buyers and prospects are both the decision makers and are both looking for subject matter experts to help them increased economic value that Courses and Virtual University Computing for Mobile Enterprises.

VFOX Island PE Institute has partnered with several academic and project management organizations to be able to offer several primers to attendees. Attendees will be able to register for our Mobile PMP – Project Management Principles educational primer presented by ExNihilo Management, LLC of Washington DC. The Primer will introduce student to the course designed to pre students for PMI – Project Management Institute Certification. This distinguished designation is the gold standard for management professionals in the principles, process and practice of defining customer project requirements, delivery of projects on time and on budget and deployment of both classified and non-classified technologies, systems, apps and workforce teams

Author, Speaker, Island, Stage Area, Seating, Sound System

Sound, lighting, staging for the duration of the event

Food and Beverage Port of Call

Refreshments affordably priced for the duration of the two day event

VFOX Island Cove Pavilions

Is your company focused on delivering mobile money or, workforce financial improvement solutions? Do you need to demonstrate your telematics solution to the right audience? If so, consider exhibiting in the ‘Cash Cove Pavilion’ dedicated to key trends and developments in the mobile space. These pavilions are located throughout the main exhibition halls and showcase products and services from select industry sectors. Other pavilions include: • Mobile Cloud Pavilion • Embedded Mobile Devices Pavilion • Green Technology Pavilion • Mobile Health Pavilion • Mobile Money Pavilion • Mobile Brands Area

Mobile Media in Medical and Allied Health


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Mobile Social Workforce and Benefits XPO/Conference 2012 provides a variety of high-visibility, high-impact channels to promote your brand, product, or latest technology.

Media Advertising VFOX Island Next Wave Mobile & Benefits Review VFOX Island Mobile Workforce and Benefits LIVE

The VFOX Island - Mobile Social Workforce and Benefits XPO/Conference media collateral, including the official Mobile Workforce and Benefits Report, has been tailored to reflect the seniority of the attendees and to maximize advertisers' and contributors' share of voice. Our media products provide contributors with extensive exposure to a large premiere audience. Advertising opportunities include: • Advertising in the Next Wave Mobile Social Benefits Review: The

Next Wave Mobile Social Benefits Review is a high-profile news and reference publication at the event. This in-house produced publication is distributed daily throughout the exhibition and in the official Congress hotels, updating attendees on the newsmakers and stories from the show.

• Venue Advertising: Capture the attention of visitors as they arrive at the venue and while they are circulating throughout the world-class exhibition with creative venue advertising.

• Mobile Social Workforce and Benefits LIVE: Advertising with Mobile Workforce and Benefits LIVE offers the opportunity to share your brand to television audiences, those watching streaming keynotes from around the world, and to members of the MWBL community. View more information about mobile world live advertising and sponsorship opportunities here.

• Exhibition Catalogue: Significantly increase your visibility at the event with options such as display advertising or adding your company's logo to the 100-word profile included in the catalogue.

Key Industry Subject Matter Experts The Emerging Role of Social Employee Apps

By: Force.com

IT departments are struggling to adapt to new economic realities and a rapidly changing technology environment that includes fundamental shifts in mobile, social, and cloud computing technologies. As a result, a new applications layer – the social employee application layer – based on modern social networking websites is being developed. This layer of less-expensive collaborative applications creates agility around core operational systems, allowing a much higher number of business users to access and collaborate around central operations, especially on mobile devices.

Key Industry Subject Matter Experts

Social employee apps are the latest generation of business apps that companies are deploying to drive innovation and efficiency across the organization. Rather than continue to rely on highly centralized


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Defining the New Generation of Social Employee Apps Excerpt from White Paper Think Strategies, Salesforce.com

but resource-intensive systems, smart organizations are now diversifying their IT portfolios to include new types of business applications. These IT departments are taking advantage of powerful new development tools and delivery services to create and distribute business apps that provide a new layer of agility around the Operational core. These new applications are built by both the IT department and the business. They are used to expose key operational data from the core and extend it in highly usable formats to a greater number of employees than previously possible.

Multiple Pavilion and Vendor Showcases Mobile CRM and Marketing Automation for Multiple Industries

Mobile Social Marketing and CRM Automation for:

Mobile for Industrial Design

Mobile University and HBCU

Mobile Marketing and CRM Automation for Retail Sales

Mobile Virtual Telepresence

Mobile Retail Customer Acquisition

Mobile Social Media Integration

Mobile Marketing and CRM Automation for Retail and Investment Banking

Next Wave – DEMO LIVE 6 Minute Pitch Private Event

New Entries Into The Industry Showcase your firms new generation solutions, applications, benefits, programs, opportunities at this (private ticket) showcase of emerging products On-State DEMO’S before live audience of industry user, customers, investor, and reporters.

Network, build collaborations, do deals

Angele Investor, VC, Private Equity Showcase

Media Row – News Room

Live Streaming

Live Radio

Live Podcasting

Live Video Casting

Live Virtual Event Streaming and Archiving

Live Onsite Interviews

Contact Us to Reserve Your Spot Today


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Event Management Title Contact Person Contact Number Contact Email

Event Managing Director: GWheelerJr 301-237-7938 [email protected]

Event Operations Director: Chintana Vann 240-750-7110 [email protected]

Event Operations Asst. Dir. Katrina S. Wheeler 202-603-5890 [email protected]

Corporate Sponsorship Purchase Options

Blaque Diamond Gold Platinum

Description Blaque Gold Silver Platinum

Base Booth Size 10 x 10

5 times 10 x 10 Base 4 times 10 x 10 Base 3 times 10 x 10 Base 2 times 10 x 10 Base

Print Promotion Heavy Logo Placement, Signage

Medium Logo Placement, Signage

Average Logo Placement, Signage

Light Logo Placement, Signage

Corporate Description

200 word 150 word 100 word 75 word

Conference Pass Valued at $1600

10 7 5 3

Direct Mail, Email, Phone Contact on All Attendees

X X X X

Corporate Logo and Name on 100% of all Attendee Drop Bags Plus Your Inserts

X

Corporate Logo Signage Lead Tier Displayed Throughout Venue

X

Corporate Logo Signage Lower Tier Displayed Throughout Venue

X X X

Bag Inserts X X X X

Rotating Sponsor Logo on Pre-Keynote

X X X X


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Slides and Podium

Custom Mobile App Tailored to Your Business and The Show

X X X X

Sponsored Session (30 min. technical class)

Ad in Show Program Back Cover Full Page Half Page Quarter Page

Your Choice of Speaker Rep. from your firm

MISSION POSSIBLE 2012 / Branding, Signage and Inclusion In Pre-Show Monthly Pre-XPO Events

X X X X

Logo on Reception Napkins

X

Option for Exclusive Industry Sponsor

X

Early Registration Rate

Discounts 17%

Opportunity to Save

Sponsorship Level Platinum Diamond Gold Silver

Discount Rate By June 20, 2012

$29,195 $19,195 $12,195 $8,195

After June 20, 2012

$35,195 $25,195 $18,195 $12,195

Early Registration Discount Savings 17%

$ 5,983 $ 4,283 $ 3,093 $ 2,073

Included In Booth Available Extras

Standard draped booth 8’ deep / 10’ wide with backdrop and sidewall drape dividers

Electricity (120 volts, 20 amps)

One 6’ x 30 draped table

Two Chairs

Flat Screen TV

Custom Chairs, Tables

Drinking Water System

Special Lighting


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Wastebasket

ID Sign

Floor Plan

Base Booth Size: 10 x 10 Available Upon Request

Vendor Booth Rates: Single 1 x base booth $1,700

Double 2 x base booth $2,800

Triple 3 x base booth $4,500

To learn more about how advertising at Mobile Workforce and Benefits XPO can impact your business, please

Contact the VFOX Island – Main Event Media regarding Advertising Opportunities, please access our Media &

Advertising Brochure (PDF) or Contact us.

CALL TODAY: Spaces are limited and will fill quickly for excellent branding and promotional opportunities.

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