Mobile Search Optimization SES Chicago 2007
Mobile Search Optimization
SES Chicago 2007
Emphasis of this presentation
Tactical Issues
How to get started optimizing your web site for mobile search.– Resources
Getting indexed by mobile search engines.– Resources
Mobile Search Optimization
300 million Americans will have a mobile phone by the end of 2010, up from 208 million in 2005, representing over 95% of the country's population.
Source:eMarketer
The 5 Big Verticals of Mobile Consumer Packaged Goods because they can use coupons and contests or
use short code text messages promoted on product package (ie pepsi)
Fast Food Restaurants - time and location targeting, access to youth market (ie McDonalds, Burger King)
Entertainment - Ads to get more TV participation, advertise shows or provide mobisodes of popular TV shows for fee, which can be subsidized by advertisers.
Travel/Hospitality - Hotels can send text messages confirming reservation, provide address, phone, links to mobi sites with directions, hours, amenities. You can get loyalty points by rating your stay.
Financial - Banks send account balance and other alerts, value add service. Avoid overdraft charges. alert services configured and managed on website and can offer upsell services like auto loans, etc.
Source: Mike Baker, Enpocket and iMediaConnection http://www.imediaconnection.com/content/12305.asp
Mobile Search Engines – short list
Source: Andy Hagans
How users optimize URL’s
Google: Enter a URL to optimize any site for mobile viewinghttp://www.google.com/gwt/n
Skweezer: offers a mobile optimization servicehttp://www.skweezer.net/
INHY: make web pages more viewable on mobile deviceshttp://www.iyhy.com/
Mobile Compliance before after
Four easy steps by Mike Davidson:
http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly
Mobile Compliance http://www.w3.org/TR/mobile-bp/
Mobile Optimization
Limit content – SEO copywriting skills
– condensing the message – retaining essential information – meeting the needs of mobile users
Title tags– Create short descriptive titles relevant to the page– Normal SEO principles apply
– keyword(s) in the Title tag must also be in page text– copy must be brief and succinct– Strategic keywords should appear early in text
Mobile Optimization
Use CSS and XHTML code:– position important content displays on top
Local search terms in the Title tag, Meta tags, headings, link text and web page content – identifying your location, city and state, etc.
Specify font sizes so text size is easy to read on the small screen
Create a Google mobile site map
Getting Indexed
Submit your site to major mobile search engines for quick spidering
– Submitting Mobile Google Sitemap Files http://www.google.com/support/webmasters/bin/topic.py?topic=8493&hl=en
– Google Webmaster Central http://www.google.com/webmasters/
– Yahoo! Mobile Submit http://search.yahoo.com/info/submit.html
Thank You!
Jason Prescott , President , TopTenWholesale.comJP Communications
800-928-6710