Mobile recruiting Matt Alder

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Mobile

Matt Alder

©MetaShift 2012

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www.Link2Matt.com

www.metashift.co.uk

Introductions

+What we’re going to cover

The Mobile Landscape

Adaptation and Revolution

Practicalities

Case Study

© MetaShift 2011

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© MetaShift 2012

The Mobile Landscape

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© MetaShift 2012

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© MetaShift 2012

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© MetaShift 2012

+All I want for Christmas is a….

……..Google Nexus, iPad Mini, Microsoft Surface, Kindle Fire

+The Rise of “Dual Screening”

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+Mobile isn’t Mobile

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+Social is Mobile

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Facebook – 425 million mobile users

Twitter – 77 million mobile users

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What about Recruitment?

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+Mobile Survey Stats

Conducted by Educate / Reconverse in March 2012 with a sample size of 32,000 (all demographics)

72% interested in receiving career information via their phone

63% have already search for a job on their mobile

48% had already applied for a job on their mobile

79% of those who hadn’t applied for a job would in the future

84% Thought companies should have separate mobile recruitment sites

© MetaShift 2012

+Job Boards are Mobile

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16% of traffic is mobile

15% of traffic is mobile

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Your Audience is Already There

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© MetaShift 2012

Adaptation and Revolution

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+mSite or App?

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+Optimising – The Technology

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+Optimising The Medium

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+Optimising – The Platform

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+Optimising – The Platform

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+Application Processes

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LinkedIn / Online Profile

Cloud Based Upload (Dropbox, Google Drive, Evernote, Job Board)

ATS Integration

+Mobile First Application Processes

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+Responsive or Not Responsive?

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© MetaShift 2012

Practicalities

+Call to Action & Conversion!

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+Top Tip = Don’t do this

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+Video

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+Checklist

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© MetaShift 2012

A Quick Case Study

+AT&T

+AT&T

+AT&T

+Further Resources

Mobile Recruiting Report 2012

MetaShift Mobile Readiness Audit

© MetaShift 2012

Digital Mobile Social Recruitment Strategy

[email protected]