Source: “13th Annual POS Benchmarking Study,” Boston Retail Partners, 2012 Base: 500 North American retailers For more information and to read the full report, “Real-Time Retailing in the Age of Big Data,” visit www.sap.com/360customer Leading retailers will use big data and mobility to engage with consumers in real time. Mobile loyalty identification: % 52 Mobile coupons, specials and promotions: % 52 30 % OFF ALL ITEMS SPECIAL TODAY $ 5.00 Share with a friend via email/social networking sites: % 40 www OFF (percent of retailers indicating which mobile-facing capabilities they intend to implement in the next two years that will require real-time insights and execution)
Mobile Real Time Retailing_Bloomberg Businessweek
Oct 18, 2014
Leading retailers will use big data and mobility to engage with consumers in real time. For more information, visit www.sap.com/360customer
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Source: “13th Annual POS Benchmarking Study,” Boston Retail Partners, 2012
Base: 500 North American retailers
For more information and to read the full report, “Real-Time Retailing in the Age of Big Data,” visit www.sap.com/360customer
Leading retailers will use big data and mobility to engage with consumers in real time.
Mobile loyalty identification:
%52Mobile coupons, specials and promotions:
%52 30%OFFALL ITEMS
SPECIAL
TODA
Y
$5.00
Share with a friend via email/social networking sites:
%40w w w
OFF
(percent of retailers indicating which mobile-facing capabilities they intend to implement in the next two years that will require real-time insights and execution)
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