Natalia Dykyj Director, Product Management Vocus Mobile-ready Marketing Campaigns
Mobile Ready Marketing Campaigns
Jul 16, 2015
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Natalia Dykyj
Director, Product Management
Vocus
Mobile-ready
Marketing Campaigns
Search Marketing
61%Search on their
smartphones every day
More than half of mobile consumers
want to purchase within an hour
55%Of consumers using mobile
to research want to
purchase within the hour
Want to purchase
within a day
83%
Google/Nielsen Mobile Path to Purchase custom study. Nov 2013
Local search is growing exponentially –
about 50% every year
BIA/Kelsey “Annual U.S. Local Media Forecast 2011-2016”
19.7
30.7
46.0
63.7
85.9
113.4
54.961.6
69.2
77.1
84.085.6
0.0
20.0
40.0
60.0
80.0
100.0
120.0
2011 2012 2013 2014 2015 2016
Billions
US Local Mobile vs Desktop Search Volume, 2011-2016
Mobile Desktop
• Use an aggregator
• Phone numbers
• Images
• Encourage customer
reviews
Mobile Local Search tips
Publicity
Overall
News
Content Marketing
Responsive Emails
Responsive Landing Pages
Why wouldn’t I send traffic to my website?
96% of first time visitors are not ready to
purchase – websites offer too many options
v.
One call to action = greatly increased likelihood
of conversion
Calls to action
Your takeaways…
and Thanks!
www.vocus.com
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