2017 BLACK FRIDAY/ CYBER MONDAY RECAP 4 2 % Mobile purchases equated to a record breaking of all Black Friday sales up 5 % up 1 % at $112 Average Spent at $ 127 iOS Android Mobile accounted for 61% of all website traffic on Thanksgiving 2017 Mobile purchases were up 29% YoY eclipsing over $2 billion dollars 16.8% increase from 2016 61% 39% $ 6.59B worth of mobile sales $ 2B in smartphone revenue Cyber Monday 2017 The biggest US online shopping day of all time. 40% increase from 2016 $ 50B in online revenue 16.8% increase from 2016 Mobile accounted for 47.4 % of all website traffic From November 1-27, the holiday shopping season has driven Inspired to get your 2018 mobile strategy underway? Check out Localytics.com/blog. Brought to you by the data-loving nerds at