Mobile publishing bringing the book to SA teens

Mobile Publishing

Rouan Wilsenach

Bringing the book to teenagers in South Africa

Is print dead?

Print publishing in South Africa

HALF of South Africans

own NO leisure books

of those without leisure books

lowest income bracket

77% fall in the

only

libraries public schools

7% of S.A.

functional have

Mobile prevalence

is the world’s

mobile phones

Africa fastest growing market

for

of 82% low income areas

teens in

mobile phones have

Mobile first PC first

Mobile primary

PC primary

SA

Teens

users

250 million

15 million

messages a day

Mobiles for Literacy

Serialized mobile

novels

In two years:

500 000 reads

200 000 unique visitors

90 000 MXit subscribers

Is mobile different?

interactive and

social

Low privacy environments

language in your

books

Questions?

Africa

is the

e-reader mobile phone the

of