MOBILE: Old Screen, New World SIZMEK PRESENTS Hi, I’m Laura Foster. I’m the Director of Creative Strategy at Sizmek on the Creative Strategy Solutions Team.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
MOBILE:Old Screen, New World
SIZMEK PRESENTS
Hi, I’m Laura Foster. I’m the Director of Creative Strategy at Sizmek on the Creative Strategy Solutions Team.
60% of all traffic will come from mobile this year
Smartphone Ownership
70% Non-Hispanic
81% Hispanic
iab, May 2014
Hispanics are more likely to use a smartphone as their primary deviceto connect to the Internet.
Hispanic Non-Hispanic
45% 38%
Experian, May 2014
Hispanics =Mobile’s Dream Audience
We believe advertising should seamlessly fit into all stages of a consumers digital experience.
First Mobile Banner Ad
2004
2000 2007 2010
2011
2012
20152009
First SMS Text AdTouch & Gestures
Introduced
Tablet AdsIntroduced
Simple Rich Media Ads
Mobile Inline Video
Immersive Rich Media
Mobile First Rich Media
First Mobile Banner Ad
2004
2000 2007 2010
2011
2012
20152009
First SMS Text AdTouch & Gestures
IntroducedTablet AdsIntroduced
Simple Rich Media Ads
Mobile Inline Video
Immersive Rich Media
Mobile First Rich Media
NativeAdvertising
Paid media where the ad experience follows the natural form and function of the user
experience in which it is placed
User Experience (UX)A person’s perceptions and responses that result from the use or anticipated use of a product, system or service
Data First
Retargeting
TargetingBreaking through the clutterCookie DroppingBottom Line
ROIWorkflow
Rich Media
Standard BannerClickthroughEngagement
Having consumersconnect with a brand is the true measure of our success.
We forgot about the user.
How do we use data
to design new formats?
Parallax Reveal
Content Reveal
0%
10%
20%
30%
40%
50%
60%
Clothes Bought Electronics Bought Music Bought Movies Bought Looked for Product Reviews
HispanicsNon-Hispanics
MediaPost, Nov 2014
Scroll to Reveal
Adhesion Scroll
Slider
Slider Bar
90 minutes more viewing videos on digital devices than the U.S. average.
Streaming Mobile Video
43%
Downloading Mobile Video
36%
17% non Hispanic25% non Hispanic
MediaPost, Nov 2014
1 Tag Responsive Expandable with Video
Auto Play Video
• Over 20% of opening weekend ticket sales for every hit last summer
• More likely to see a movie on opening weekend: 47% to 37%
• 30% more on concessions
• The most supportive of luxury theaters and alcoholic beverages
Variety, June 2014TheWrap, July 2014
Mobile 3.0The Next Generation
Infinity Zoom
Infinity ZoomInfinity Zoom
Infinity ZoomInfinity Zoom
Infinity ZoomInfinity Zoom
Infinity ZoomInfinity Zoom
The new rules of mobile’s
new world
The Traditional Digital Strategy
Flash is being “paused”
6.31% of Desktop Browser Traffic
53.32% of Desktop Browser Traffic
The Mobile First Strategy
1. Able to move or be moved freely or easily.2. Of or relating to cellular phones, handheld computers, and similar technology.
adjectivemo bile
What Does Mobile Mean?
iPhone 6 Plus
What Does Mobile Mean?
iPad 2
What Does Mobile Mean?
iPad 2 w/ Keyboard
What Does Mobile Mean?
2015 Macbook
Mobile = Just Digital
Related Documents
