MOBILE NETVIEW 3 - Nielsenen-us.nielsen.com/sitelets/cls/digital/Mobile-NetView30-Glossary.pdf · MOBILE INTERNET & APPLICATION UNIVERSE PRECISION: 2 DECIMAL POINTS Active Reach is

M O B I L E N E T V I E W 3 .0 GLOSSARY2013

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AD-SUPPORTED (Y/N)Y = INCLUDE AD-SUPPORTED SITES.

N = DO NOT INCLUDE AD-SUPPORTED SITES.

Ad-Supported is a designation for Brands and

Channels only. It is based on whether the website or

application has advertising throughout most of its

trafficked content.

ACTIVE REACH (%)UNIQUE AUDIENCE FOR ENTITY /

TOTAL UNIQUE AUDIENCE AMONG THE ACTIVE

MOBILE INTERNET & APPLICATION UNIVERSE

PRECISION: 2 DECIMAL POINTS

Active Reach is defined as the total number of

unique audience that have visited the entity among

the active mobile internet and application universe.

In this calculation, the ”active mobile internet &

application universe” means the sample of panelists

that have a log uploaded in the reporting period.

BRANDTEXT VALUE

Brand provides the Brand-level information for each

Channel in an ‘All Channels’ ranking report.

CATEGORYTEXT VALUE

Category is the first level of categorization based

on the content type. Subcategory is the second

level. All Brands and Channels receive a Category.

No other entity types are eligible. The type of website;

for example, “Directories and Local Guides.”

COMMON AUDIENCECOUNT OF PERSONS THAT HAVE VISITED

ALL SELECTED ENTITIES.

PRECISION: WHOLE NUMBER

The number of users that are common across

all the selected entities.

COMPOSITION INDEX BY PAGE VIEWSPERSONS IN THE SELECTED TARGET WHO

VISITED ENTITY / PAGE VIEWS FOR THE

ENTITY AMONG THE ACTIVE MOBILE

INTERNET & APPLICATION UNIVERSE /

[TOTAL PERSONS IN THE SELECTED TARGET /

PAGE VIEWS FOR THE TOTAL ACTIVE MOBILE

INTERNET & APPLICATION UNIVERSE]


Composition Index by Unique Audience is the

percentage of a website’s Unique Audience from

a specific target, indexed against the percentage

of that specific target audience represented in the

Active Universe for that time period. For example,

if a website’s index is 110 for Female, it means

that a visitor to that website is 10% more likely to

be Female than the average online user.

MOBILE NETVIEW 3.0: GLOSSARY MOBILE NETVIEW 3.0: GLOSSARY

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COMPOSITION INDEX BY UNIQUE AUDIENCEPERSONS IN THE SELECTED TARGET WHO

VISITED ENTITY / UNIQUE AUDIENCE FOR THE

ENTITY AMONG THE ACTIVE MOBILE INTERNET

& APPLICATION UNIVERSE / [TOTAL PERSONS

IN THE SELECTED TARGET /TOTAL ACTIVE

MOBILE INTERNET & APPLICATION UNIVERSE]


Composition Index by Page Views is the percentage

of a website’s Page Views from a specific target,

indexed against the percentage of that specific

target viewed across all Page Views for that time

period. For example, if a website’s Page View Index

is 150 for Male, it means the average page view for

that website is 50% more likely to be viewed by a

Male than the average page viewed online.

COVERAGE (%)PERSONS IN THE SELECTED TARGET WHO

VISITED THE ENTITY / UNIVERSE ESTIMATE

(ALL PEOPLE WITH CELLPHONES) FOR THE

TARGET.


Coverage (%) is the percentage of unique persons

falling within the specific target audience that

visited a particular website during the time period.

A percentage of 4.5 for Female would mean that

4.5% of all Active Online females visited the website

within the time period.

LEVELTEXT VALUE

Traffic is aggregated into various levels based on

a combination of Client definitions, URL patterns,

and application executable (.exe) files. Parent/

Brand/Channel represents the MarketView three-

tiered hierarchy. It is non-duplicative which means

a page can only be credited to one level. It is

based on the URL owner (Parent) and it is based

on either the branding or ad sales packaging

for the defined pages (Brand, Channel). Brands

and Channels are the only levels eligible for

Categorization/Subcategorization. Levels include: Parent, Brand, Channel, Category, Subcategory,

Domain, Subdomain.

MINUTES PER SESSIONTOTAL NUMBER OF MINUTES FOR THE

ENTITY / TOTAL SESSIONS FOR THE ENTITY.

PRECISION: 1 DECIMAL POINT

The number of minutes per web session. Total

Minutes for a website (including applications)

divided by the Total Sessions.

NAMETEXT VALUE

The name of a website.

MOBILE NETVIEW 3.0: GLOSSARY MOBILE NETVIEW 3.0: GLOSSARY


MOBILE NETVIEW 3.0: GLOSSARY


PAGE VIEWS PER PERSONTOTAL WEBPAGE VIEWS FOR THE SITE /

UNIQUE AUDIENCE FOR THE SITE.


Page Views Per Person is defined as the projected

number of unique pages viewed by the total number

of site audience. The average page views for an

entity during the reporting period.

PAGE VIEWS PER SESSIONNUMBER OF PAGEVIEWS FOR THE ENTITY

IN EACH SESSION.


Page Views per Person is the Total Page Views for

a website divided by Total Sessions. A session in

which an application was only used would mean

zero Page Views and one Session.

PARENTTEXT VALUE

Name of the website’s parent entity. Parent provides

the Parent-level information for a Brand or Channel.

POPULATION REACH (%)UNIQUE AUDIENCE FOR ENTITY /

TOTAL UNIQUE AUDIENCE AMONG THE

TOTAL US UNIVERSE (ALL US POPULATION).


Population Reach is defined as the total number of

unique persons that have visited the site or used the

application among the total US population.

SECONDS PER PAGETOTAL DURATION / TOTAL PAGEVIEWS.


Sessions per Person is the number of sessions

in which a website or application was viewed 1+

times divided by its Unique Audience.

SESSIONS (VISITS) PER PERSONTOTAL DISTINCT VISITS FOR THE ENTITY /



Sessions per Person is the number of sessions

in which a website or application was viewed 1+

times divided by its Unique Audience.

SUBCATEGORYTEXT VALUE

Subcategory is the second level of categorization

based on the content type. Category is the first

level. All Brands and Channels receive a Category.

No other entity types are eligible.

TARGETTHE TARGET AUDIENCE AND

THE TARGET DEVICES.

TEXT VALUE

The Target column houses all of the reported

profile/target points for the Active Online

Universe.





TIME PER PERSON (HH:MM:SS)TOTAL MINUTES SPENT ON THE ENTITY /


PRECISION: (HH:MM:SS)

Sessions per Person is the number of sessions in

which a website or application was viewed 1+ times

divided by its Unique Audience.

TOTAL MINUTES (000)SUM OF MINUTES SPENT ON AN ENTITY.

PRECISION: THOUSANDS

Total Minutes is the total number of minutes

during an active web session in which a website’s

page is the active window for an in-focus browser

or while an application is in focus. If a website or

application is in focus for over 30 minutes without

any user activity, the time spent is dialed back to

one minute. The (000) designates that the number

is in thousands. For example, 3 million is 3,000

instead of 3,000,000.

TOTAL PAGE VIEWS (000)SUM OF PAGE VIEWS SPENT ON AN ENTITY.


A page view is an HTTP request. The Total Web

Page Views is defined as the total number of

times a web page is requested by a user. Page

views are counted only when they are fully loaded

into the user’s browser window. Pages accessed

from the user’s local cache are included in Page

View counts. Unique pages will be counted each

time they are requested. Only text/html, text/xml,

and text/JavaScript calls are eligible for Page

Views. The (000) designates that the number



TOTAL SESSIONS (000) / TOTAL VISITS (000)COUNT OF DISTINCT VISITS FOR AN ENTITY.


A visit is defined as a continuous series of

browser events or app events with no longer than

30 mins of inactivity between these events. A

visit ends when the duration between 2 events is

more than 30 minutess (configurable). The Total

Visits is defined as the total number of visits to

an entity. The (000) designates that the number






UNDUPLICATED AUDIENCECOUNT OF PERSONS THAT HAVE VISITED

ONLY ONE ENTITY FROM THE SELECTED LIST

OF ENTITIES.


The number of users that have visited only one of all

the selected entities.

UNIQUE AUDIENCE (000)COUNT OF PERSONS FOR EACH ENTITY

FOR THE REPORTING PERIOD.


Unique Audience is the total number of unique

persons that visited the website or used an

application at least once in the specified reporting

period. Persons visiting the same website or using

the same application more than one time in the

reporting period are only counted once. The (000)

designates that the number is in thousands. For

example, 3 million is 3,000 instead of 3,000,000.

UNIQUE AUDIENCE COMPOSITION (%)PERSONS IN THE SELECTED TARGET

WHO VISITED THE ENTITY /

UNIQUE AUDIENCE FOR THE ENTITY

AMONG THE ACTIVE MOBILE INTERNET

& APPLICATION UNIVERSE.


Unique Audience Composition (%) is the

percentage of a website’s Unique Audience

that is from a specific target audience. The

number of unique persons falling into a specific

demographic target expressed as a percentage of

the total number of persons visiting the site or

using the application. For example, “45% of the

persons that went to website A during the month

of December were women.”

UNIVERSE REACH (%)UNIQUE AUDIENCE FOR ENTITY / TOTAL

UNIQUE AUDIENCE AMONG THE TOTAL

CELLPHONE UNIVERSE.


Universe Reach is defined as the total number of

unique persons that have visited the site or used

the application among the universe estimate for

all people with cell phones. This is based on the

entire cellphone universe and not by your selected

demo breaks.





WEB PAGE VIEWS COMPOSITION (%)PERSONS IN THE SELECTED TARGET WHO

VISITED THE ENTITY / PAGE VIEWS FOR THE

ENTITY AMONG THE ACTIVE MOBILE INTERNET

& APPLICATION UNIVERSE.


The number of unique persons falling into a specific

demographic target expressed as a percentage of

the total number of page views.

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