Mobile Music App Overview: Theda Sandiford VP Digital Marketing, Republic Records
Mobile Music App Overview:Theda Sandiford
VP Digital Marketing, Republic Records
2
There are tons of apps…
now what?
3
Mobile Music Marketing
Who are some of the key players, you should be working with…
4
Spotify
Stream millions of songs, albums, playlists online
Listen offline feature – no mobile connection needed
API access = feature rich apps built on top
#2 free music app iOS
Pandora
Real-time music feed + advanced social sharing
Access to lyrics, bios and discographies
PandoraOne subscription ($3,99) = no ads, few interruptions
#1 top grossing iOS app
5
iHeartRadio
Stream >1,500 live radio stations, free
Create own station that selects from >15m songs
Perfect For feature curates according to mood/activity
#87 free app in iOS
Shazam
Identify songs in as little as 1s
Tag TV shows for music, celeb buzz, trivia
Buy tracks easily on iTunes, Amazon
#18 free Android app
6
Soundcloud Discover and follow
diverse music + audio creators
Listen to and/or create sets to share w/ followers
Record own sounds w/ one touch and share to socials
#8 top free music Android apps
8Tracks
Pick from 750,000 playlists curated for taste, time & place
No audio ads Hot cover art, + follow
DJs #20 top free music iOS
apps
7
Songza
Mood-oriented user generated playlists
Free, w/ no listening limits
High-quality, data efficient audio by Audyssey
App Store Best of 2012
Soundtracking
Add photos + captions to songs then share = “soundtrack of your life”
Dedicate songs to friends + followers
Location-oriented trend tracking
#119 top free music iOS apps
8
Top Free Apps in US (iOS)
Source: appdata.com