Mobile in Emerging Economies: Mobile in Emerging Economies: Impact Areas and Opportunities Impact Areas and Opportunities Dr. Madanmohan Rao Dr. Madanmohan Rao Editor: “Asia Unplugged,” Editor: “Asia Unplugged,” “ “ AfricaDotEdu” AfricaDotEdu” http://twitter.com/MadanRao http://twitter.com/MadanRao
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Mobile in Emerging Economies:Mobile in Emerging Economies:Impact Areas and OpportunitiesImpact Areas and Opportunities
Wireless as an IndustryWireless as an Industry– Boosting digital content industries, venture capital, Boosting digital content industries, venture capital,
stockmarkets, technical skills, regulation, global stockmarkets, technical skills, regulation, global alliancesalliances
Classification of Wireless Information SocietiesClassification of Wireless Information Societies
Restrictive Restrictive eg. Myanmareg. Myanmar Embryonic Embryonic eg. Afghanistaneg. Afghanistan Emerging Emerging eg. Nepaleg. Nepal Negotiating Negotiating eg. China eg. China Intermediate Intermediate eg. Indiaeg. India Mature Mature eg. Australiaeg. Australia Advanced Advanced eg. Japan, South Koreaeg. Japan, South Korea
New Media and Emerging EconomiesNew Media and Emerging Economies Disaster reporting and reliefDisaster reporting and relief Human rights, freedom of expressionHuman rights, freedom of expression Healthcare (epidemics/pandemics)Healthcare (epidemics/pandemics) Poverty alleviationPoverty alleviation Improving education, environmentImproving education, environment Social inclusion, access to capitalSocial inclusion, access to capital Connecting diasporaConnecting diaspora Cultural preservationCultural preservation Government transparency, accountabilityGovernment transparency, accountability Enhancing private sector, SMEs, informal labourEnhancing private sector, SMEs, informal labour
Disaster Reporting and ReliefDisaster Reporting and Relief
Mobile alerting systems (eg. SMS warnings)Mobile alerting systems (eg. SMS warnings) Citizen reporting and collaborationCitizen reporting and collaboration RFID tagging on relief shipmentsRFID tagging on relief shipments Mesh, WiMax “in a box”Mesh, WiMax “in a box” ExamplesExamples
– Cyclone Nargis in MyanmarCyclone Nargis in Myanmar– Earthquake in ChinaEarthquake in China– Terrorist attacks in IndiaTerrorist attacks in India– AIDS/HIV in AfricaAIDS/HIV in Africa
Mobile Media in AsiaMobile Media in Asia
JapanJapan: : cutting edge of broad-based ecosystems; cutting edge of broad-based ecosystems; reduce the digital divide (eg. for disabled citizens)reduce the digital divide (eg. for disabled citizens)
South Korea: leader in WiBro, mobile banking/gamingSouth Korea: leader in WiBro, mobile banking/gaming China: gChina: government concernovernment concern - - use of SMS use of SMS/blogs/blogs for for
spreading rumours and political messagesspreading rumours and political messages India: connecting startups with social entrepreneursIndia: connecting startups with social entrepreneurs Philippines: m-payments (remittances)Philippines: m-payments (remittances) Nepal: communicating across mountainous regionsNepal: communicating across mountainous regions Bangladesh - Bangladesh - Grameen Telephone: shared access + Grameen Telephone: shared access +
M-PESA in KenyaM-PESA in Kenya Zain’s ZapZain’s Zap MTN’s MobileMoneyMTN’s MobileMoney PLDT’s Smart Money PLDT’s Smart Money
Mobile Activism in Developing CountriesMobile Activism in Developing Countries
NGO Breakthrough in Bangalore has SMS HIV/AIDS NGO Breakthrough in Bangalore has SMS HIV/AIDS helpline for answering queries; also domestic violencehelpline for answering queries; also domestic violence
IKSL.in IKSL.in offers agri "voice SMS" messages and helpline offers agri "voice SMS" messages and helpline to Indian farmers in local languagesto Indian farmers in local languages
Suruk.com offers SMS-based info/rating services Suruk.com offers SMS-based info/rating services for for autorickshaw (tuktuk) driversautorickshaw (tuktuk) drivers
Industry lifecycles: size, growth; rural areasIndustry lifecycles: size, growth; rural areas MentoringMentoring Getting/publishing case studies and researchGetting/publishing case studies and research Top-down v/s disruptiveTop-down v/s disruptive RoI, metricsRoI, metrics Localising, globalisingLocalising, globalising Alliance strategiesAlliance strategies Exit strategiesExit strategies
Year 2030: OutlookYear 2030: Outlook
Spectrum issuesSpectrum issues e-Wastee-Waste EnergyEnergy Theoretical frameworks for mobile mediaTheoretical frameworks for mobile media Innovation: “micro-multinationals,” “global brain”Innovation: “micro-multinationals,” “global brain” Personal knowledge managementPersonal knowledge management Visioning/scenario strategiesVisioning/scenario strategies
– eg. 20 Year Stepping: 1950, 1970, 1990, 2010, 2030, 2050eg. 20 Year Stepping: 1950, 1970, 1990, 2010, 2030, 2050 ““Silver” technologies and applicationsSilver” technologies and applications
The MobileMonday AdvantageThe MobileMonday Advantage