Introduction to Thailand Mobile, Web and Startups Mobile Monday Beijing 14 th May 2012 Ville Kulmala – Monday Monday Thailand Twitter/Weibo: @villekulmala
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Introduction to ThailandMobile, Web and Startups"
Mobile Monday Beijing!14th May 2012!!Ville Kulmala – Monday Monday Thailand!Twitter/Weibo: @villekulmala!
Who am I?!"Ville Kulmala (Finland) – Managing Director – Mobile Spark!!- Over 12 years technology and business consulting
experience for global companies such as Nokia, Accenture, ING, ABN AMRO, Heineken, KPN, Areva, Logica and Fortis.!
!- Mobile Spark is a mobile marketing agency, with offices in
The Netherlands, Finland and Hong Kong. !!- Chairman for +1000 members strong Mobile Monday
Thailand – www.momobkk.com!! !
Mobile Monday Bangkok!
Thai Mobile Community !!Operators, Manufacturers, Developers, !Designers, Vendors, Startups, !Ad Agencies, etc. Thai and International.!!Translations provided at events!!Events held every 2-3 months, 150-250 !Participants. Next one expected 300.!!Next event 28th of May in Bangkok!!If you’re around, be welcome to join in!!
!!
Mobile Monday Bangkok!
Thailand – Stats & Opportunity!
Why Thailand?!!!
Thailand - Key Stats !
Ref: we are social(2012)!!
Mobile web should Kill entry barriers for rural popula5on
Already fully mobile
Thailand – Online Gaming Huge!!
Ref: we are social (2012)!!
Reality Check!Hardly anyone pays.!
Thailand Case study: Foursquare Wine Connections!Already back in 2010 Thailand one of the most ac5ve on foursquare
Thailand Case study: Foursquare Wine Connections!In 2010..
Thailand Case study: Rocket Internet!
Crea5on of clone e-‐commerce web sites from popular American sites such as Amazon, Zappos and Pinterest. -‐ Hired 200 people since arrival on early 2012 -‐ Simple yet high quality clone websites
Thailand – Usage of Blogs!
Ref: Effective Measure (2012)!!
Thai blog web page consump5on by far the largest in SE Asia.
Stats – Thailand Blogs!
Ref: Effective Measure (2012)!!
Orange colour indicates that market share is higher than the market average in SE Asia.! !- Blog readers mostly high income Thai’s with high
education!
- Relatively the most wealthy web population in SE Asia "
Thailand Mobile App Sales!In 2011, Thailand was ranked 26th globally in terms of iOS revenue. WW iOS revenue = 288% growth in 2011 Thailand iOS revenue = 553% growth in 2011 WW iOS downloads = 81% growth in 2011 Thailand iOS downloads = 165% growth in 2011 Reality check, it is s5ll 26th in the world.
Ref: App Annie (January 2012)!!
Stats – Instagram!Instagram Thailand uploads !!More than 11 million photos uploaded.!
Thai Business EnvironmentPros & Cons!
Thailand Technology Business Environment!
Pros!!-‐ Startup web/mobile eco system s:ll largely un-‐tapped
market – finally showing some evidence of real growth
-‐ Cheap workforce -‐ pleasant environment to live
-‐ Mobile opportunity large, one of the wealthiest Southeast Asian economies
-‐ Good place to access the region (northern southeast asia, malaysia, cambodia, burma, laos, vietnam) -‐ good connec5ons for travel. !
!
Thailand Technology Business Environment!
Cons!!-‐ Foreigners cannot own more than 49% of the Thai
company equity. Possibili'es exists to manage the ownership and BOI can be done. Eventually s'll not really easy or transparent process. -‐ Educa:on is issue in technology -‐ difficult to find right tech
employees – language too
-‐ Cultural barriers to tap in to ecommerce opportuni5es not always easy to understand
-‐ Poli:cally unstable environment
Thank you!"Ville Kulmala – Chairman Mobile Monday Thailand""www.momobkk.com""Twitter/Weibo: @villekulmala"www.mobile-spark.com"
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