Mobile Matters: Mobile Matters: What Association Leaders What Association Leaders Need to Know Need to Know Chris Chris Bonney Bonney , Vice President, Client Experience , Vice President, Client Experience Vanguard Technology Vanguard Technology Jeff De Cagna, Chief Strategist and Founder Jeff De Cagna, Chief Strategist and Founder Principled Innovation LLC Principled Innovation LLC
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Mobile Matters: What Association Leaders Need to Know (complete slides)
A PDF of the slides for the UNTECH10 Mobile Matters: What Association Leaders Need to Know webinar, held on Friday, February 12, 2010 at 10 am-11 am EST and presented by Chris Bonney of Vanguard Technology and Jeff De Cagna of Principled Innovation LLC.
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Transcript
Mobile Matters:Mobile Matters:What Association LeadersWhat Association Leaders
Need to KnowNeed to KnowChris Chris BonneyBonney, Vice President, Client Experience, Vice President, Client Experience
Vanguard TechnologyVanguard Technology
Jeff De Cagna, Chief Strategist and FounderJeff De Cagna, Chief Strategist and FounderPrincipled Innovation LLCPrincipled Innovation LLC
@chrisbonney@chrisbonney@pinnovation@pinnovation
#untech10#untech10
““The mobile phone is forThe mobile phone is forthe next decade what thethe next decade what the
computer has been for thecomputer has been for thelast two or three.last two or three.””
Michael Jones, Google Chief Technology AdvocateMichael Jones, Google Chief Technology Advocate(5-25-09 interview with www.theglobeandmail.com)(5-25-09 interview with www.theglobeandmail.com)
82% of Americans never leave82% of Americans never leavehome without their mobile phoneshome without their mobile phones
42% say they 42% say they ““cannot livecannot livewithoutwithout”” their mobile phones their mobile phones
Nearly 50% sleep withNearly 50% sleep withtheir mobile phones nearbytheir mobile phones nearby
mobile mobile handsethandsetmarket sales by 2016market sales by 2016Source: Telecom Trends InternationalSource: Telecom Trends International
the future of associating is mobile
mobile ismobile is an inherentlyan inherentlysocial platform that offerssocial platform that offers
associations a way toassociations a way todesign new relationshipsdesign new relationshipswith their stakeholderswith their stakeholders
Social actionsSocial actionsSocial behaviorsSocial behaviors
Social contributionsSocial contributions
mobile devices havemobile devices havebecome criticalbecome critical accessaccesspoints for connectingpoints for connecting
with our networks andwith our networks andcommunitiescommunities
100 million of Facebook100 million of Facebook’’ss400 million400 million active usersactive users
worldwide use Facebookworldwide use FacebookMobile every monthMobile every month
Source: Facebook Blog (Source: Facebook Blog (http://bit.http://bit.ly/cXNNzRly/cXNNzR))
mobile offers associationsmobile offers associationsa unique opportunity toa unique opportunity tocreatecreate a vibrant learninga vibrant learningand knowledge cultureand knowledge culture
rich contentrich contentnear real-timenear real-timeready for useready for use
mobile is alreadymobile is alreadyreshaping professionalreshaping professionalculture and practice inculture and practice in
important waysimportant ways
Source: Information Week (Source: Information Week (http://bit.ly/7to6Pn)http://bit.ly/7to6Pn)
The Future of Associating isThe Future of Associating isMobile: Powerful Strategies forMobile: Powerful Strategies for
Third Screen SuccessThird Screen SuccessPresented by Jeff De CagnaPresented by Jeff De Cagna
Chief Strategist and Founder, Chief Strategist and Founder, Principled Innovation LLCPrincipled Innovation LLC
An intensive three-part learning seriesAn intensive three-part learning seriesthis March 5, 12 and 19 from 2 pm-3:30 pm ETthis March 5, 12 and 19 from 2 pm-3:30 pm ET