Mobile Marketing: What you need to know, or get left behind

Presenters:Date:

Betsy and Terry FontaineSept 16th, 2014

Terry and Betsy Fontaine

Lunch & Learn Mobile Marketing Seminar

Topics

Mobile Adoption Mobile Usage Mobile Marketing Defined Mobile Marketing Techniques Local Mobile The Future of Mobile About Strategic Mobile

Mobile Marketing Seminar


Mobile Adoption Mobile Marketing Seminar

Mobile Marketing SeminarMobile Adoption

Mobile Marketing SeminarMobile Adoption

In April 2014, Facebook reported 1.28 billion monthly active users and over 1 billion monthly active mobile users. This time last year Facebook had 1.1 billion active monthly users and 751 million monthly mobile users, an increase of 34 percent. It was the first time it had over 1 billion mobile users in a single month.


Mobile Usage Mobile Marketing Seminar

Mobile Marketing SeminarMobile Usage


*Google Retail Advertising Blog

Mobile Usage

http://googleretail.blogspot.com/2011/11/consumers-on-tablet-devices-having-fun.html

http://googleretail.blogspot.com/2011/11/consumers-on-tablet-devices-having-fun.html

Mobile Marketing SeminarMobile Usage

Lunch and Learn Mobile Marketing Seminar

Mobile Marketing Mobile Marketing Seminar

What is Mobile Marketing?

Connecting and Engaging Customers Through and

With Mobile Devices


What Major Brands Have Noticed These Trends and are Taking Action?

Mobile Marketing

and thousands more…

Mobile Marketing SeminarLunch & Learn

Mobile Marketing SeminarTechniques

SMS Text Messaging Mobile Applications Mobile Gaming Mobile Web Sites Reporting and Analytics

Mobile Search and SEO Location Based Services QR Barcodes Mobile Video Inbound Marketing Social Media


SMS is the Workhorse of

Mobile Marketing

SMS is an Opt-In Only channel. It is illegal to send text messages for the purpose of advertising if there is not

written consent by the receiver.

Techniques | SMS

Here’s How SMS Works Mobile users subscribe by

sending a keyword as a message to a short code. “Text LimeMe to 59769 to receive a free Margerita.”

The text is received and the phone number is put into a database.

This triggers an auto responder that sends a text back to the customer.

The customer can be sent other marketing messages and alerts over time or until they unsubscribe.


SMS Messaging Methods

Text to Vote Text to Win Text to Screen Mobile Alerts Reminders Random Winner

URL/Link Delivery Application Download Mobile Coupons Mobile Donation Mobile Business

Cards

Techniques | SMS

Mobile Marketing SeminarTechniques


65%of

Smartphone owners are open to receiving offers on their mobile device.

Techniques | SMS

Mobile Marketing SeminarTechniques | SMS

Mobile Business Cards


Text to Vote

Techniques | SMS

What is your favorite wine?Text this : for this answer

Wine1 : Pinot GrigioWine2 : ChardonnayWine3 : Pinot NoirWine4 : Syrah

Click Here to see results

http://client.strategicmobilebiz.com/chartgenerator?t=Favorite+Wines&w=300&h=200&u=T&d=V&ilf=3&k1=wine1&k2=wine2&k3=wine3&k4=wine4

Mobile Marketing SeminarTechniques | SMS

Appointment Reminders Schedule reminders to go out

at any time.

Doctor Appointment Dentist Appointment Real Estate Appointment Business Meetings Team Event Reminders Seminar Reminders Game Day Reminders Schedule Weekly SMS

Coupons Schedule Weekly Menu

Specials SMS Weekly Newsletter

Reminders

Mobile Marketing SeminarTechniques | QR

QR Codes

Every business has the ability to use a QR Code in some fashion.

Use for lead capture and mobile conversions only if you have the ability to create a database to capture mobile numbers.


Go to a website or mobile landing page Open a video Send an email or text Send a keyword to a shortcode to build a database Open map to your business Receive exclusive coupons, discounts, or giveaways Open customer feedback form or email Create calendar item Download vCard into contacts


Custom QR Codes

Mobile Marketing SeminarTechniques | Web

If you have a Website, you’re already in the mobile world — and it’s important you make a good impression.

Mobile Web

Why does design matter?


Mobile Health Check

Does it load in less than three seconds? Does it draw your eye to your key selling

points or message? Is the content easy to read? Is it easy to navigate? Is it easy to recognize and activate the call

to action? Does it provide a good user experience? Is it a website you would spend time on if it

was not your own?

Pick up your smartphone and go to your website. Ask yourself these questions.

If you mostly answered "no", then it's time to optimize your mobile site and capture the traffic and sales you've been missing out on.


Responsive Website, Mobile Site,

or Mobile App

What’s the Difference?


Shrink to the size of its surroundings. Images and text will rearrange in a single

column. Goal is to present the screen without scroll

bars. It can mean less maintenance All content of your site is viewable which

can mean long load times.

Responsive Website


Responsive Website

April 8, 2023Siiimple Media Presentation

CNN’s Responsive Design

CNN spent $15 million on a complete web redesign to emphasize mobile. During th reveal of the new website presentation, Zucker and KC Estenson, senior vice president and general manager of CNN.com, respectively, repeatedly emphasized the importance of mobile to CNN's future. "Desktop [traffic] is flat. It's aging," Estenson said. "Mobile growth [is] off the chart.“Estenson presented a slide showing that CNN's mobile web traffic is up 46% over last summer, and up 70% on CNN's apps. Altogether, mobile now accounts for 39% of CNN.com's traffic, most of that from smartphones. "It will be as big as desktop before we know it," Estenson said.


Mobile Site User is redirected to specific mobile site and not full

website. Designed to optimize the mobile user experience.

Pros: Quick load times Content optimized for on-the-go users. Less expensive to implement. Can be implemented without changing full site.

Cons: Separate code base from full site. Must be optimized for all screen sizes.




Mobile Apps

Separate code base from websites. Operating system specific (Apple, Android,

Microsoft) Must download onto device and accessed via icon

on device. Recommend if it uses phone features such as

accelerometer, contacts, push notifications, etc. Good way to keep people thinking about your

product.



Location Based SMSGeofencing allows you to set up a geographic location and target your customers within that location with specials or contests.

The location can be big, such as a state or a zip code, or can be small such as a specific isle in a store or your front entrance.

Techniques | Location

This provides a more targeted SMS campaign. How this works

1.You must identify one or more geographic locations using GPS coordinates.

2.Customers must opt-in to your SMS campaign just like any SMS campaign.

3.When you send out your marketing messages, the message will only be sent to those phones that are within your geographic location you set up.

4.For example, say you have an online gaming service and gaming is only legal for people in your state. You will target SMS messages to go to only people in your state that have opted in.

5.For example, say you have a coffee shop in a strip mall. Set up a geofense around all the stores in the strip mall and surrounding roads. Send a coupon for a free scone with a coffee purchase in the morning and late afternoon. If you say the coupon is only good for the next hour or two, people will come runnning.

Mobile Marketing SeminarTechniques | Location

1.Peter Piper tries location-based advertising to build SMS database

Pizza chain Peter Piper rolled out a pilot program to several of its Texas locations this year that targeted in-app ads to consumers who were nearby stores.

2.The ads were day-parted to either serve lunch or dinner offers to consumers and included a call-to-action that prompts consumers to type in their mobile phone number to join Peter Piper’s SMS program.

3.To build an ongoing relationship with consumers after they clicked on the mobile ad, Peter Piper chose to start building up an SMS database, pointing to the need from marketers to load mobile ads with calls-to-action that drive long term engagement.

Location Based SMS

http://www.mobilecommercedaily.com/peter-piper-tries-location-based-advertising-to-build-sms-database

http://www.mobilecommercedaily.com/peter-piper-tries-location-based-advertising-to-build-sms-database

Mobile Marketing SeminarTechniques | Reporting

Reporting and Analytics

Define Objective Define How to Measure Success Analyze Data Fine Tune

Mobile Marketing SeminarTechniques | Squeeze

Landing ‘Squeeze’ PagesDesigned to convince, cajole, or ‘squeeze’ a visitor

into providing one of their most sought-after and coveted pieces of personal data: the email address

It’s a TRAP!!

Remember the trash compactor scene in Star Wars? Squeeze pages work a little like that. Once you have an email address and a proven track record with the prospect, they are more likely to give up the phone number for mobile marketing purposes.

Mobile Marketing SeminarTechniques | Squeeze

What makes a good squeeze page?

No links off the page. Do provide a way to close the page.

Minimum content above the fold. Have a very desirable offer.

Email course E-book Whitepaper collection Templates/Design Aids

If you make it a pop-up, don’t be annoying If splash page before your website home page,

be clear it is not your home page and provide an easy way to leave the page and go to home.

Mobile Marketing SeminarTechniques | Inbound

Inbound Marketing – Fishing with Chum

Content marketing will drive quality web traffic like chum bring fish to the boat, but premium content is stuff with hooks that they can’t get enough of, if the presentation is right.


THE CHUM (BAIT):

Blogging Article Writing Web Page Content Social Media Content Online Press Releases Info-graphics


The Hook: Premium content that solves their problem

Case Studies White Papers Executive Briefs eBooks Lists Guides


Local Mobile Marketing Seminar

Google Research shows that local-mobile consumers want to connect with local businesses.


Location-based social networking sites such as FourSquare, Google Places, Yelp, and Facebook Places have quickly gained in popularity as consumers have begun using their Smartphones more and more while on the go.

Local


• FourSquare allows users to check-in to location and broadcast location via app, email, social networks.

Local


• Yelp allows users to check-in to location and broadcast location via app, email, social networks.

Local


• Google Places allows users to find nearby businesses, get directions, call a business, check-in to a location and find friends nearby.

Local


Future Mobile Marketing Seminar

The constantly evolving market includes technologies far beyond just mobile web browsing and apps.

Some major examples of these technologies are:• Augmented Reality• Mobile Payments• Near Field Communication (NFC)• Bluetooth Proximity and WiFi• iBeacon

Mobile Marketing SeminarFuture

Augmented Reality

A cutting-edge technology that creates a digitally enhanced view of the real world.

Uses the camera and sensors in a smartphone or tablet and adds layers of digital information – videos, photos, sounds – directly on top of items in the world around us.

Wikitude Blippar.com




Despite a concern for private information security, direct ecommerce through mobile phones is growing among users.

Future


Near Field Communication (NFC) is a wireless technology that allows devices to communicate with each other over short distances.

Future


Bluetooth Proximity and Wifi is another wireless technology that allows devices to talk to each other, but is used over long distances.

Bluetooth Proximity and Wifi

Involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server. Other standard data exchange formats such as Vcard can also be used.

One barrier to consumer receptiveness to NFC campaigns is that consumers have to initiate the communication by tapping their phone to the NFC chip in the poster or sign. They also have to figure out that they have the ability to tap for more information.

In contrast, Bluetooth and Wi-Fi-based proximity marketing campaigns use a technology that is already standard on nearly all handsets to deliver an opt-in message directly to the device that consumers already use for most of their communications on the go. Consumers aren't required to initiate the transmission: A well-designed Bluetooth/Wi-Fi campaign sends a message to all consumers who come within range, which can be as far away as 300 feet.

http://en.wikipedia.org/wiki/Vcard


iBeaconApple's implementation of Bluetooth low-energy

(BLE) wireless technology creates a different way of providing location-based information and services to iPhones and other iOS devices. Also works with Android 4.3 and later.

iBeacon

The beacons themselves are small, cheap Bluetooth transmitters. Apps installed on your iPhone listen out for the signal transmitted by these beacons and respond accordingly when the phone comes into range.

For example, if you pass a beacon in a shop, the retailer's app (assuming you have it installed) could display a special offer alert for you. On a visit to a museum, the museum's app would provide information about the closest display, using your distance from beacons placed near exhibits to work out your position. As such iBeacon could be a much better option for in-door mapping - which GPS struggles with.

The technology could be a big step towards mobile payments, something smartphone makers have been looking at for a long time without getting it right. Running the technology which breaks through and becomes the standard is going to be very lucrative. As such iBeacon is not the only game in town - PayPal is working on its own 'PayPal Beacon' technology - expected next year - which will allow shoppers to 'check-in' and pay for goods from the PayPal account on their phone.

Depending on how iBeacon evolves and is adopted it could form an important part of Apple's ecommerce and mobile payments effort. For example, the combination of iBeacon and Passbook could allow you to get sent a coupon while in a store and buy something without ever seeing a member of staff. Equally, shoppers may find the whole thing slightly unnerving and ignore it altogether.

https://www.paypal.com/us/webapps/mpp/beacon

http://www.zdnet.com/why-mobile-payments-is-like-wacky-races-and-why-apple-is-steering-clear-7000002991/

http://www.zdnet.com/why-mobile-payments-is-like-wacky-races-and-why-apple-is-steering-clear-7000002991/

Mobile Marketing SeminarLunch & Learn

Mobile Marketing SeminarAbout Us

We are different. We understand that mobile marketing is not a one size fits all solution. Your customers are unique and we will help you build a unique strategy for them. We don’t just give you the ability to build a database and send group text messages. We are your full service mobile marketing partner every step of the way, at about the same cost of those other text marketing companies.

Our Services

Local SEM Company for Small BusinessAbout Us

SMS Message Scheduler

Bulk SMS SMS Coupons Landing Pages Squeeze Pages Mobile Websites QR Codes Mobile Apps Short Code Hosting

Social Media Integration

Custom QR Codes Text Polls Text to Win Mobile Kiosk Mobile Business Cards Seminars Drip SMS Reporting and

Statistics

Thank you!

Contact Betsy or Terry Fontaine for more information

[email protected]

Mobile Marketing SeminarAbout Us

http://www.strategicmobilebiz.com/

https://www.facebook.com/strategicmobilebiz

https://www.linkedin.com/in/[email protected]

www.linkedin.com/pub/terrell-"terry"-fontaine/b/875/[email protected]

https://www.linkedin.com/company/strategic-mobile?trk=ppro_cprof

Mobile Marketing: What you need to know, or get left behind

Mobile

mobile lunch

mobile marketing seminarterry

future of mobile

monthly mobile users

active mobile users

analytics mobile search

sms works mobile users

activemonthly users