New Online & Mobile Marketing Trends
Mobile Marketing Trends for Event Professionals
May 19, 2015
Colorado Festival and Events Association Spring Conference Blackhawk, CO, March 15, 2012
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In many other countries,INTERNETis your phone…
It is only a matter of time in the U.S. before it will be the only internet
Mobile Devices
• 1.5 billion of the worlds 4+ billion mobiles phones are now smartphones (40% in U.S.)
• 3 billion are SMS enabled
• In 2014, mobile internet usage will overtake desktop internet usage.
• TODAY, more than 50% of all “local” searches are done from a mobile device
Mobile Devices: Smartphones
The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
• 86% of mobile users are watching TV while using a mobile phone
• 200+ million (1/3 of all users) access Facebook from a mobile device
• 91% of all mobile internet use is “social” related
Mobile Devices: Smartphones
The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
www.OurMobilePlanet.com
• Apple’s iPad has 75% of the market share
• It is predicted that the iPad and the Android Informa will be neck and neck at 38% in 2015
• Tablets are the NEW notebook/laptop
Mobile Devices: Tablets
The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
• Over 200 million people access Facebook via their phones
• Who cares?- the office- the experience
Why Social?
Social & Location-Based
Shopkick
Location-Based Marketing: Foursquare
Location-Based Marketing: Scvngr – do something
Location-Based Marketing: Yelp
Website
Mobile-Optimized Website
Newport Beach Film FestivalCase Study:
Newport Beach Film FestivalCase Study:
Applications
Event Specific Apps
QR Codes2D barcodes that connect people with information,
entertainment, and interactive experiences in the digital world.
Microsoft Tags2D barcodes that connect people with information,
entertainment, and interactive experiences in the digital world.
NFC(Near Field Communication)
• File Sharing• Electronic Business Card• Electronic Money• Mobile Gaming• Friend-to-Friend
Bump (part 2)
Texting | SMS | MMS
Mashable, Infographic,August 2010
Texting | SMS | MMS
• SMS is the king of mobile messaging – 9 trillion text messages will be sent in 2012
• By 2016, application-to-person (A2P) messaging will overtake person-to-person text messaging (e.g. automated alerts from banks, offers from retailers, m-tickets is expected to overtake person to person SMS.)
Global mobile statistics 2011: mobiThinking
Advertising in Gaming: Who
Advertising in Gaming: How
The in-game advertising market (advergaming)could grow to $1 billion globally by 2014!
Q&ADiscussion
THANK YOU!
Kim MearsMears Interactive
twitter.com/kimontheflyFacebook.com/mearsinteractive
Linkedin.com/in/kimhughesmears
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