Mobile Marketing Travel & Tourism Summit 2015 | Jumio: Maximise Mobile Bookings Whilst Delivering a World-Class Customer Experience

© 2015 Jumio, Inc. – Confidential

Maximising bookings whilst delivering a world class customer experience

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Today…

• Who is Jumio?• Three ways to maximise bookings…

– Become a mobile UX ninja…how to get your mobile booking fields right!

– Less is more…ask your customers for less data – Use Jumio!

• Jumio & United Airlines & easyJet case studies

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© 2015 Jumio, Inc. – Confidential 3

What is Jumio all about?

Real-time ID document authentication

Turn your customer’s mobile device into a credit card scanner

Populates name & address details into sign-up & account opening

forms

Jumio is an online credentials management company helping online businesses to confidently transact with their customers to increase conversion, decrease abandonment and prevent ID fraud.

confidently transact increase conversion, decrease


Some of the most exciting brands we work with

Half of the top 10 consumer internet companies, along with hundreds of financial institutions, marketplaces, gaming companies and retailers use Jumio’s solutions to help increase the speed of customer sign-up and checkout processes, and drive higher completion rates and satisfaction.

increase the speed drive higher completion rates and satisfaction


1.Become a mobile UX ninja…How to get your mobile booking fields right!

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How to get your mobile booking fields right!

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For those who would rather spend their time selling great products and delivering a great customer experience, here’s a few ways to reduce payment friction:

Become a UX ninja • The Keystroke Level Model• The Gestalt Laws of Grouping

Don’t lay traps for your customer to fall into!• Don’t make me think!

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Be an autocue for your customers

• Be intuitive and make life simple.

Help your customer see the light at the end of the tunnel

• Include a progress bar that shows how far along the process your customer is

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source: Imagescape.com

Form with 11 data entry fields was shortened to 4 fields….and conversion was increased to 160%

.

increase in submissions

160%


2. Less is more…Ask your customers for less data!

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Ask your customers for less data!

Trust is the number one barrier to the growth of mobile content and commerce. (TRUSTe)

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Here are a few DON’TS when it comes to asking for personal information:

• Don’t ask for location

Ask your customers for less data!

• Don’t ask how old the user is

:

• DON’T ask to access their contacts


3. Use Jumio!

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What problems are we solving in the travel industry?

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The travel industry has the highest rate of checkout abandonment

Airlines and travel operators need to balance convenience with security…meeting APIS & fraud prevention requirements …

Jumio offers unique computer vision solutions to airlines and OTA’s and other travel brands to minimise

booking abandonment and deliver intuitive mobile experiences


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Minimizing abandonment, maximizing booking completion

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At point of booking, customers can

simply hold their payment card

and/or ID document up to

their mobile device camera.

Jumio’s BAM Checkout® computer vision

technology is integrated into the travel company’s

app and instantlyextracts payment data,

customer name and date of birth and if present, address

data too.

Data is instantly and neatly populated into

the checkout pages increasing transaction

completion and reducing abandonment.

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Customers complete transactions in seconds instead of minutes and

successful transactions are increased by over 10%.


Minimizing abandonment, maximizing booking completion

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Increase transactioncompletion by over 10%

Reduce abandonment and increase

revenues

Reduce fraud-related chargebacks

The result?


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Automated APIS data capture and more intuitive mobile experiences

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When your customer is in your app they

are offered the option to scan their

passport using their device

camera.

In less than a second Jumio’s Netverify®

computer vision technology extracts the relevant customer data such as

Name, Date of Birth, Gender, Nationality and Passport Number and

passes the data to your systems.

Jumio authenticates the document by determining

that it is a bonafide, un-manipulated and

legitimate government-issued ID.

Once APIS data has been captured, carriers can issue a boarding pass

to the passenger’s mobile device so that

they don’t need to queue at check-in.


Automated APIS data capture and more intuitive mobile experiences

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APIS data capture facilitation

Fast and intuitive Mobile experience

Save passengers time at the airport

The result?


How Jumio is supporting leading carrier United Airlines

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54321

Traveler accessesUnited Airlines

mobile app, enters record locator,

and chooses “Add Passport”

Traveler holds upPassport within

theframe (no phototaken or stored)

Data isextractedalmost

instantaneously

Passportis authenticated

Traveler confirmsitinerary and

stores in Passbook or

email


How Jumio is supporting leading carrier easyJet

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4321

Customer installseasyJet mobile

app

Customer scans theirpassport data into

their easyJet app using device camera (no photo

is taken or stored)

Customer goesto my flights

Customers that have scanned passport data

can be issued a mobile boarding pass


What are the end-customers saying?

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What are our travel industry clients are saying?

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Putting your passport information in can take a significant amount of

time and it’s something that creates frustration. We’ve developed the new

function in partnership with credentials

management company Jumio to ensure details

can be scanned in easily, safely and securely.

The new passport scanning feature from Jumio saves valuable

time and provides customers with more

options to control their travel experience.

We've enabled Jumio's real-time instant verification solution, Netverify to enhance our trust & safety efforts. It was easy to implement and the latest platform offers a fresh clean design and an intuitive user

interface.


What is the industry press saying?

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into your site or app

Seamless Integration

Compact and easy to use SDK/API. Implementation will not be a challenge. 23


120+ countriesFastfill works with IDs from across the globe (passports, driver licenses or government IDs)

Jumio’s patented technology offers data extraction from:MRZ, 2D Bar Code, OCR

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Safe & Secure

We apply stringent PCI protocols to PII data

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All data transmitted

with 256k bit encryption

Full redundancy on Amazon EC2

and Rackspace

Meets local

jurisdiction data requirements

24/7 network monitoring and

Help Desk

Security managemen

t

Policies and procedures

N51etwork architecture

Software design

accreditation

Ongoing certification monitoring


Flexible and Scalable Platform

OS PLATFORMS:

DEVICES:

INTEGRATION TIME: Minimal developer time. Go live in weeks.

PRICING MODEL: Flexible SaaS model* Annual or multi year terms* Limited or unlimited scans per month plans available

Platform Specs

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In summary – how Jumio helps the travel industry

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Minimizing abandonment, maximizing booking completion with Jumio’s BAM Checkout

Automated APIS data capture, mobile boarding pass enablement and more intuitive mobile experiences


David Pope, Marketing Director [email protected] +44 (0)7740 564 089

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Thank You!

mailto:[email protected]