Mobile marketing sales presentation [piranha performancemarketing.com]

Company OverviewOct 18, 2012

Agenda

About Piranha Performance Marketing

Why Mobile?

Mobile Strategy

Premium Mobile Websites

Sample Applications

QR Codes

Text Messaging

About Piranha Performance Marketing

Piranha Performance Marketing is a full-service mobile marketing agency specializing in innovative and engaging mobile communication programs, promotions and campaigns.

Mobile Web Apps

QR Codes

Mobile Location Analytics

Text Message Marketing

Social Media Management

Mobile SEO & Mobile Advertising

The Mobile Revolution

More then a third of U.S. Adults own a smart phone. 95% of smartphone owners search locally Customer attention span is only 7 sec. long

MOBILE WEB

34%of Americans access

the web on their mobile device.

TRIPLEDIGITGROWTH

rate in usage.

(eMarketer)

(Quantcast)

Engagement is on the Rise

Mobile Coupons are Booming

MOBILE COUPONS

Greater than 10x user growth in 2010 with triple digit increases in 2011 & 2012 in North America.

(Yankee Group)

37% 55% 44%18-24 YR OLDS 18-24 YR OLDS MOBILE USERS

checked their mobile in the last

five minutes.

checked their mobile in the last fifteen minutes.

checked their mobile in the last thirty minutes.

Source: InsightExpress

Mobile is Immediate!

AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY

• Mobile Web• Mobile

Advertising• SMS Contesting

• Mobile Web• Mobile Coupon and Updates opt-in

• Mobile Web • Mobile Updates• Mobile Apps

• Mobile Web• SMS Coupon or

Incentives• Mobile Apps• mCommerce

• Mobile Web• SMS updates• Coupons (Web & SMS)• Mobile Apps• Polling and Voting

You get valuable data at each step along the path enabling ROI reporting and an optimization feedback loop.

Mobile Purchase Decision Making

The Mobile Purchase Decision Funnel turns eyeballs into buyers.

Use these tools to build brand preference, drive transactions, and increase customer loyalty.

APPS MOBILE WEB

Platform Independent

Rich Experience

Brand Extensible

Easily Publishable

No — A separate application is required for each platform.

Yes — The mobile web is accessible on each platform.

Yes — Apps can take total advantage of native features.

Yes/No — With work, some native features can be used.

Yes — Apps are a great extension of your brand.

Yes — Mobile sites are a great extension of your brand.

No — Apps require a lengthy approval process for release.

Yes — Updating a mobile site takes mere minutes.

Traditional Apps vs Mobile Web Apps

Premium Mobile Websites

Our mobile sites lives in harmony with existing websitesWe convert your existing website into a mobile friendly version, compatible with nearly

all smartphones and fully compliant with your brand.

Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version

Platform Benefits

Turnkey: easy, quick and inexpensive way to go mobile Proven: our platform powers over 500 mobile websites worldwide Scalable: always up-to-date, redundant, flexible and secure Integrated: powerful CMS integrates with any existing website

Our platform is compatible with more than 98% of mobile traffic!

Over 30 features

DR CAMPAIGNTailor Mobile Marketing for

Lead Generation

SMS response from offline media (print, TV,

etc.)

SMS Contesting

CONVERSIONS AWARENESS

BRAND CAMPAIGNTailor Mobile Marketing for

Campaign Recall

TOOLS/TACTICS DATA AVAILABLE

SMS: Phone #, carrier, referring source

Mobile Web: Location, device type. Must ask for

personally identifiable info.

Mobile Web advertising

In-app advertisingSponsored apps

TOOLS/TACTICS DATA AVAILABLE

Mobile Web: Impressions, clicks,

referring sources

In-app: Impressions, engagement, clicks.

The Big Picture: Mobile Strategy

Mobile Microsites

Contact Information

Data Collection

Product Database

Social Networking

Content Download

Mobile Commerce

Geolocation

Contest Entry

Customer Acquisition

Allows companies to engage users and capture information on location

Drive traffic through QR codes, SMS links, email, Facebook and Twitter

Provides an instant and secure contact capture form to acquire new customers anytime, anywhere

Mobile Offers & Loyalty Discounts

Offer free gifts, discounts, incentives, and reminders with our Mobile Coupon Platform

Create a campaign, broadcast it, and experience an immediate increase in traffic!

Mobile coupons are a great way to:• Have immediate impact on your brand

• Eliminate printing and mailing costs

• Track redemption rates

• Minimize investment in your POS set-upSample

mCommerce – Mobile Sales On-the-Go

Gives your consumer the ability to purchase instantly, when and where the impulse strikes!

Combines: 1. ease of purchase 2. location-awareness 3. ready access to information

Mobile commerce will surpass eCommerce A must have for ticket-based events and retail Accessible via social media, SMS and QR codes

Use these tools to drive transactions, and increase loyalty.

QR Codes

A QR code is only as good as it’s landing page…

SMART QR Codes:

• Point to mobile optimized landing pages• Grab attention• Help spread mobile coupons• Build lists of mobile phone users• Run better marketing metrics• Easily share mobile media (photos/videos)• Achieve marketing objectives!

Near Field Communications (NFC)

Allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity

Active vs. PASSIVE – NFC will be driven by marketing, not payments

NFC stickers, SmartPosters

Text Message (SMS) Marketing

Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection.

Mobile Keywords: Text “yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins.

Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists.

Mobile Voting: Create all types of fun and engaging SMS votes/polls.

SMS-backed mobile loyalty programs tie in with email and direct-mail programs

Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion.

In retail, SMS is becoming the best tool for CRM and loyalty efforts.

Use SMS for: store alerts news updates coupons reminders

SMS for Direct Response

MMS Picture Messaging

MMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone.

Increased Direct Response Rate

Targeted MMS

Personalized MMS

Interactive MMS

Mass MMS Announcements

Go Green

Thank You!

Your Closing Message

Contact Us Call to Action!