Mobile Marketing Move with your customer or loose them Skeeter Harris | Mac Village Productions
Nov 02, 2014
Mobile MarketingMove with your customer or loose them!
Skeeter Harris | Mac Village Productions
post-PC Era
2,0052006
20072008
20092010
2011E2012E
2013E -
100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000
Global Unit Shipments of Desktop PCs, Notebooks, Smartphones, Tablets
Desktop PCsNotebook PCsSmartphoneTablets
Glo
bal U
nit
Ship
men
ts (M
M)
Sources: Morgan Stanly ResearchKathy Huberty, Ehud Geblum
Move into a Post-pc Era
Text Century Gothic 30pt
Bullets Use Filled Round Only• Example 1• Example 2
Social Consumerism
Facebook deals
• Exclusive to mobile• Controls & Restrictions• 4 Types of deals• Individual• Friend• Loyalty• Charity
foursquare
• Combination of• Gaming & Social
Networking
• Players can• Leave Tips• Connect & Compete• Share experiences• Explore Specials
• Business can• Create Specials• Create Brand Pages• Custom Badges $$$$
Quick Response Codes(14M U.S. Scans June 2011)
• QR codes can• Open a Web Address• Display Text• Add a vCard to Device• facebook Like• Exist on most objects
• Tools for QR Codes• delvir• Paperlinks• Microsoft tags• Likify
Sources: comSore
Quick Response Codes
delivr Analytics paperlink mobile site
Groupon
• Business can• Daily Deals – New
Customers• Groupon Now!• Tool to manage deals• Schedule daily & Now!• Integration with
foursquare
• Consumers can• Share Deals• Share experiences• Buy Deals with Mobile App
Using mobile marketing Crab Shack• Increased check-ins by 300%• 97 foursquare unlocks• 13 facebook deals• 2,928 Groupon deals• Increased fb like count by 90
Using foursquare Auction Direct• Obtained visibility into walk-ins• 35 Newbie Specials• Increased service work!• Resulting in 7 Car sales!
Using QR Codes Grossmans• Increased YouTube Channel Views• Customer Satisfaction Improved• Increase in Brand – Value Add• Increase in fb likes
Watch out for pitfalls like…• QR Codes too big or unreadable• Uninformed Staff on Specials• Giving away the store!• Alienating your existing Customers!• Track your Groupon Transactions
Mobile Marketing Takeaways• facebook deals– a specific product– Post about deal– Traditional Signage
• foursquare– Keep it simple– Engage with tips– Traditional Signage
• QR Codes– Provide Value– Exclusives
• Groupon– Engage newbies– Stock-up & Upsell
USE THEM – MOST ARE FREE!!