Moving Targets A Mobile Marketing Crash Course with Shel Holtz Vocus Webinar
Mobile Marketing Crash Course with Shel Holtz
Jul 12, 2015
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Moving Targets A Mobile Marketing Crash Course
with Shel Holtz
Vocus Webinar
MOBILITY:THE CRASH
COURSE
SHEL HOLTZ
Obligatory Statistics
• 6.8 billion people on Earth– 4 billion use a mobile phone
– 3.5 billion use a toothbrush
• 91% of adults have a mobile phone within arm’s reach 24/7
• 25% of Americans use only mobile phone to access the Internet
• 90% of text messages are read within 3 minutes of arriving
More obligatory statistics
• 9 out of 10 mobile searches lead to action
– Over half lead to a purchase
• Mobile coupons are redeemed at a rate 10x greater than print coupons
• 10% of American adults have texted a charitable contribution from their phones
Source: Forrester Research
Source: Forrester Research
The Law of Mobility(Russ McGuire)
The value of anyproduct or service
increaseswith its mobility
Assumption: To use a product or service, you access it from a fixed location.
Mobilealters the conditions
under whichproducts and services
can be used
95% of smartphone owners have searched for local informationLocal mobile ad spend to outpace national advertising by 2014
Mobile conversions doubled
PreviouslyUnusableMoments
GAMES & GAMIFICATION
TheSecondScreen
Why not in business?
40% of tablet owners have looked up info on a TV show they’re watching60% of Americans watch TV and access the Net simultaneously
New Technologies
50% of smartphone users scan QR codes
THE COMMUNICATION CHANNEL
OF THE FUTURE
Mobile Web vs Apps30 billion iPhone apps, 15 billion Android apps downloaded31% of people open apps 11 times or more over 9 months
The Vocus family
About VocusVocus is a leading provider of cloud marketing software that helps
businesses reach and influence buyers across social networks, online and
through media. Vocus provides an integrated suite that combines social
marketing, search marketing, email marketing and publicity into a
comprehensive solution to help businesses attract, engage and retain
customers. Vocus software is used by more than 120,000 organizations
worldwide and is available in seven languages. Vocus is based in
Beltsville, MD with offices in North America, Europe and Asia. For further
information, please visit http://www.vocus.com or call (800) 345-5572.
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