MOBILE MARKETING: SO MANY POSSIBILITIES An exploration of all the possibilities to reach customers via mobile Wei-Hai Chu [email protected]
Jun 27, 2015
MOBILE MARKETING:SO MANY POSSIBILITIESAn exploration of all the possibilities to reach customers via mobile
Wei-Hai [email protected]
Posledných 5 rokov otriaslo základmi médií, prístupom k informáciám, k zábave a v mnohých ohľadoch aj spôsobom našeho správania. Táto zmena so sebou potencionál-nym zákazníkom priniesla obrovské marke-tingové príležitosti a možnosti cielenia.
Mobile Marketing before smart phones and Tablets
SMS, that obscure little extra data channel….still very effective
7.5 TRILLION
$130 BILLION
1BILLION
20% OF YOUNG
ADULTS LOOKED AT
THEIR SMARTPHONES DURING SEX
Smartphones
1.5 Billion
57 % will not recommend a business with a poorly designed
mobile site
Adults spend more media time on mobile than newspapers and magazines combined
12 % of Americans’ media consumption
34 % have made a purchase using their mobile phone
40 % will go to a competitor’s site after a bad mobile experience
June 29, 2007, Apple launches the iPhone
Smartphones
April 30th 2010 Apple launches the
iPad
11 % of USA adults own a tablet
54 % users send email on their tablet daily.
59 % the tablet replaces a print newspaper or magazine
57 % takes the place of television news
85 % talked with someone about an article they read
41 % share news through email or social
networking
Tablets
What’s hot now
One size fits all
Loyalty in your pocket
All Inventory at hand
Instant showroom
TaylorMade Golf of America
Product launch
Almost 5000 subscribers in one month
57% redeemed the text message offer
$196,101.87 in new revenue during the first month.
average spend 500% more than customers that didn't receive the offer.
SMS is still alive
The future of Mobile Marketing
“1984”…times 100!
UltraTargeting!
Resistance is Futile