Top Banner
Post PC era London 2012
7

Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Jan 25, 2015

Download

Business

Lucy James

ad:tech London 2012

Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives

Scott Seaborn, Executive Creative Director, XS2
Christelle Chan, Marketing Director, Hotels.com
James Connelly, Managing Director, Fetch
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Post PC eraLondon 2012

Page 2: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Our approach is an evolution

Call centre Internet Mobile

Deals focus approach

1Hotel Marketplace

2

Hotel Retailer

3

Page 3: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Align and Invest across product, supply & marketing

Page 4: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Multi channel marketing

On-site

AppsCampaigns

Multi platfor

m

Multi channel

Social

CRM – mobile optimised

Mobile Search

Above the line

Page 5: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Last minute booking

Page 6: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Follow the growth

APACEMEALATAMNA

iOS Android Windows

Page 7: Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives (3)

Mobile JourneySeptember 2012