Mobile Marketing Rob Gaedtke, KPS3 Marketing
Mobile Marketing
Nov 12, 2014
Discover why mobile marketing is more important than ever.
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Mobile MarketingRob Gaedtke, KPS3 Marketing
Why?
Mobile accounts for 15% of all internet traffic
WHY?
15%
WHY?
By 2015, mobile will overtake desktop usage
WHY?
Convenience(AKA Lazy)
=
WHY?
36% of America is obese
WHY?
We are never more than 3 feet from our phone
WHY?
If a page takes longer than 3 seconds to load, we leave
How?
How can we make our customers’ lives easier & better via mobile experiences?
HOW
HOW
HOW
HOW
Three out of four mobile searches trigger follow-up actions
HOW
What?
WHAT
Content in context
70% of all mobile searchers use “click to call” in Google
WHAT
Use what you know
WHAT
Evolve
It moves fast - watch it
EVOLVE
Don’t start if you can’t continue
EVOLVE
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