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IF YOU ARE MARKETING DIRECTOR!
What’re advertising channels?
Outdoor advertising?
TV advertising?
Magazine Advertising?
You can spend more than 1 million dollar on a campaign
THAT’S OK
How many people can remember your advertising?
How can you know your customer think?
John Wanamaker:Half my advertising is wasted,
I just don't know which half
WHAT’S USALLY BESIDE YOU
MORE THAN 8 HOURS/DAY?!
Over 5 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs
“Worldwide over 350 billion text messages, are exchanged across
the world’s mobile networks
every month”
Source: GSM World
Nearly 150 million mobile subsciber in
Vietnam 2010
Source: BMI, MIC & GSO
Vietnam: 30 million GPRS/3G users
12 million active
MOBILE IS A GREAT DIRECT
MARKETING TOOL
WHY???<video>
Source: Youtube.com-Mobile marketing (Nextwavemultimedia.com)
WHAT’S MOBILE MARKETING?
A world of interactivity
MOBILE PROVIDES A WIDE RANGE OF MARKETING TOOLS
SMSor Text Short Message Service
MMS Multimedia Message Service
Web Bluetooth
Location Based Marketing
QR Codes Quick Response Barcodes
Mobile application
NOKIA MOBILE MARKETING CAMPAIGN<video>
ADIDAS QR TAGGING
HONDA – 12 UNIQUES CAMPAIGN IN SOCBAY IMEDIA
Want more case studies? Contact Tainx at [email protected]
• 5.000.000++ downloads (up to 01/2011)
• 1.800.000++ activated accounts
• 75.000 – 95.000 CCU
• 1.400.000++ visits per day
• 13++ services on mobile
Hi, I’m Socbay iMediaThe most favorited application on mobile
in Vietnam.
JUST IN CASE YOU WANT TO KNOW
WHAT IS SOCBAY IMEDIA!
Click here to see mobile ads in application
In two years from now, mobile advertising should be as
big as Internet advertising is today(Source: eMarketer, October 2007 + ABI Research, 2007 + Informa Telecoms & Media, February 2007)
MOBILE MARKETING IS NOT CHEAP
Higher CPM than other traditional media
Right to target customers
Immediacy
Interactivity
Fast and convenientKPI measurability
MOBILE MARKETING
SO WHAT SHOULD YOU CHOICE
THE ADVERTISING CHANNEL IN
YOUR PLAN?
“Think Naiscorp”
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