Mobile Marketing 101 - Charlotte AMA

Mobile Marketing 101Ken Ingle

The Rundown

• Who am I?

• What is mobile marketing?

• Why?

• Methods

• What works?

• What will work for me?

Who am i?Executive Director of Emerging

Technology in Information Technology Services for Central Piedmont Community

College in Charlotte, North Carolina

.... just call me Ken.

What is mobile marketing?i have a truck....

Not this!

Mobile Marketing• First, and relatively new, is meant to

describe marketing on or with a mobile device, such as a cell phone. (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards. -- Wikipedia

Mobile Marketing

• First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone. (this is an example of horizontal telecommunication convergence).

-- Wikipedia

why?what is really the benefit of this?

The Growth of Mobile

2004Mobile phones become

regular parts of lives 20091.2 Billion mobile phones

sold.

2010314.7 million mobile phones

sold54.3 million were smart

phones2010...

Mobile Subscribers passed 5 billion

digitalbuzzblog.com

Who has a mobile phone?

digitalbuzzblog.com

App Growth

MobileCrunch

Mobile Market

Wikipedia

methodshow can we make this happen?

In App Ad

Custom Application

Location / Proximity Based

Augmented Reality

Augmented Reality

Facebook / Twitter / ....

Social Media

what will work for me?

market analysis

Who, What, When, Where

• What type of business do you operate?

• What does your average customer look like?

• How long do you have a captive audience?

• What are they already using?

• and more....

don’t get tunnel vision

Native vs. Web

QuickTimeª and aH.264 decompressor

are needed to see this picture.

start simple

make it worthwhile

use natural movement

What works?Keys To Success

You Can Do It!

• Keep it simple

• Make it fit you

• Engage the users.... repeatedly

• Measure results!

Keep it Simple

Don’t just start simple

Make it fit you

Engage

Measure Results

• Campaign tracking (Google Analytics)

• Social Check-In / App Tracking (e.g. Foursquare, Gowalla)

• Link Tracking (goo.gl, hit.ly....)

• Usability Testing

• Talk to people...

Thank You! Questions?

• Ken Ingle

http://about.me/ken_ingleTwitter: @ken_inglehttp://www.keningle.com