Mobile Marketing 101

Mobile MarketingMobile Marketing

About UsAbout Us

�Founded in 2005 in Overland Park, KS

�Incorporated in early 2006

�ApTxt original product offering

�Member - Mobile Marketing Association

TerminologyTerminology

�SMS – short message service

�MMS – multimedia message service

�Standard SMS – no additional fees associated

�Premium SMS – additional fees billed to wireless account

�WAP – wireless access protocol (“mobile web”)�WAP – wireless access protocol (“mobile web”)

�Mobile App – downloaded “rich” client (“Citi Mobile”)

�Opt-In / Opt-Out - permission based marketing

�DRM – digital rights management (Ringtones)

�Mobile – simple the mobile phone number

�BlueTooth – wireless personal network communication

Mobile Universe Mobile Universe --WorldwideWorldwide

�Over 3 Billion Worldwide Subscribers

�Projected 3.9+ billion wireless �Projected 3.9+ billion wireless

subscribers by 2010 - 50% of the world's

population( Bauer 2005)

�Today over 350 Billion text messages

sent every month

Mobile Universe Mobile Universe ––US TodayUS Today

�Over 260 Million US Subscribers

�Over 15 billion text messages A MONTH in �Over 15 billion text messages A MONTH in

the US (est. 30% are commercial)

�Mobile phone penetration is at 75% of the

US population

Mobile Channel Mobile Channel OpportunityOpportunity

�Mobile phones offer a reach never seen before by any other medium

�More people have mobile phones than landline �More people have mobile phones than landline phones

�Mobile phone penetration is greater than cable TV, home internet access, and Home Computers

�89% of Major Brands Planning to Market via Mobile Phones by 2008

Kona EngineKona Engine

�Compliant with all MMA Standards

�Web based Suite & API

�Mobile Development Team Available

�Rapid Mobile Campaign Deployments�Rapid Mobile Campaign Deployments

�Hosted on Tier-I Data Center

�Integrated with all US & European Wireless Carrier

�Partnership with Asian & Australian provider

�Dedicated US Short Code

Kona OfferingsKona Offerings

�Kona Suite�Standard and Premium Solutions

�Online Management Tool

�Text to Vote Campaigns

�Sweepstake & Poll Campaigns�Sweepstake & Poll Campaigns

�Alert & Notification Campaigns

�Kona Express – easy to use broadcast message tool

�Kona Solutions Group�Strategic Planning

�Mobile Development (SMS, WAP, Mobile App, BlueTooth)

�Mobile Content Delivery (Ringtones, Wallpaper, Video, etc)

Casting theCasting theBiggest Net!!!!Biggest Net!!!!SMS WAP Application Voice

Mobile Phones Capable of

97% 60% ↑ Download Req.

(low)100%

Mobile # YES NO Custom YESMobile # YES NO Custom YES

Ease of Use YES Variable Variable YESInteroperability with other mobile functions

WAP

Voice

Application

Limited SMS

Application

Custom No

COST $ $$ $$$ $

Summary of the Summary of the “Big Net” Story“Big Net” Story

�Track Customers via Mobile

�Integrated: voice, WAP and Applications

�Leverage Online and Offline Marketing�Leverage Online and Offline Marketing

�Connect anytime and anywhere

�Scales with any Campaign

�“Start the Conversation” Today

Integrate into:

• Marketing Programs

• Branding Programs

• CRM Systems

• Voting / Polling

• Alerts / Notification

• Mobile Coupons

Interact via:

How to use Mobile Marketing?

• CRM Systems

• Promotions

• Research

• Print & Broadcast Media

• Event Marketing

• Mobile Coupons

• Promotions

• Branded Products

• Premium SMS Services

• Mobile TV

UPAC UPAC NotifyNotify

Campaign: Account NotificationsClient: UPAC (Lenexa, KS)

�Provide loan holders with text message notifications of upcoming payments, and past due payments. Additional features of balance and payment due date are in development.payment due date are in development.

Target: UPAC Loan holdersProduct: Notify (custom integration)Web Signup: Integrated into UPAC Finance SystemStatus: ActiveResults: Positive

Toyota RAV4 Toyota RAV4 Sweepstakes/PollSweepstakes/Poll

Campaign: Toyota RAV4Client: CMPG USA / Toyota

�Toyota promoting newly designed RAV4 to limited markets via in store info Kiosk. Utilize mobile sweepstakes and poll to generate interest in learning more about the RAV4 new features. learning more about the RAV4 new features.

�iPhone awarded per location on weekly basis via Kona automated sweepstakes service.

Target: Asian youth – 16 to 24 year oldsProduct: Poll & SweepstakeAudience: Limited Promotional Campaign (10 Cities) Keywords: Location Tracking by KeywordStatus: ActiveResults: High Response Rates

KidzAid (nonKidzAid (non--profit) profit) Text to VoteText to Vote

Campaign: KidzAid Battle of the BandsClient: KidzAid

�Provide interactive way for audience to vote for their favorite battle during annual battle of the high school band. Provides future marketing opportunities to audience for future fundraising events.opportunities to audience for future fundraising events.

Target: Youth (11-21)Product: Text to Vote (no voting caps)Audience: Amphitheatre 700 in Attendance Keywords: Keyword per Band for simple votingStatus: CompletedResults: 384 Voted, 80% voted more than once

www.konainteractive.com/kidzaid.aspx

DemoDemo

�Text KONA to 31622

�Mobile Web - wap.aptxt.com

Thank YouThank You

Kona Interactive

�Tom Walls – President�Tom Walls – President(913) 239-0750 x111

[email protected]