Mobile Internet Ready Set - Telecoms.comtelecoms.com/files/2009/06/internetreadyset_061009_lowres1.pdf · Accelerator provides substantially more efficient use of internet backhaul

Transfer money to family. Check and compare market prices. Download new music. Text family and friends

with directions. Email Dad a reminder to close up the shop and join everyone.

Around the world, people of all ages are using mobile phones to make plans, do business, and have fun.

In newer markets without pervasive fixed telecommunication infrastructures, mobile phones offer new

freedom in accessing the internet—and new opportunities for operators.

Across continents, there is wide interest in accessing the internet from mobile devices. A quick snapshot

of year-on-year growth in the mobile internet —133% in China and 200% in parts of Sub Saharan Africa,

with a 673% increase in downloadable browsers in Latin America—demonstrates the potential for operators

who can meet the demand for mobile

internet access with a rich yet cost-

effective experience.

For over a decade, Openwave Systems

has been a leader in mobile internet

infrastructure—with over 70 operator

deployments worldwide. Today,

Openwave is providing its most

relevant and popular mobile internet

products in a new single, lightweight,

low-footprint offering, with a highly

competitive “all-in-one” price designed

for growing markets. Introducing the

Mobile Internet Ready Set.

2100 Seaport BoulevardRedwood City, California 94063 U.S.A. Corporate +1 650 480 8000Europe +44 2890 416 200Asia +81 3 5909 6100 http://www.openwave.com

Integra also serves as a single management point

from which to control and observe all internet

services, resulting in collective efficiencies like

performing common tasks just once. Integra also

simplifies the gathering of business intelligence

by extracting it from a single source.

A user of a less capable feature phone coming in

over a 2G network requires different services than

a smartphone user coming in over a 3G network.

Integra's sophisticated, rules-based workflow engine

ensures that only relevant services are applied when

processing a mobile internet request. The workflow

engine looks at the mobile device, subscriber profile

(and associated data plan), network type, destination

URL, and other custom attributes before invoking

the necessary services. The 2G-feature phone user

may require Accelerator and OpenWeb and may

be restricted to certain web sites, while the 3G-

smartphone user may simply require Accelerator

and have no web site restrictions.

Accessing the internet through Integra simplifies

deployment and increases efficiency, allowing

operators to quickly capitalize on new, on-demand

services such as streaming content, targeted

promotions and analytics. Integra builds on

Openwave's experience in the WAP gateway market

by supporting multiple protocols such as WAP Push,

HTTP and RTSP.

A Solution that Grows As You Grow Mobile Internet Ready Set provides Openwave’s most

beneficial mobile internet products in one low-cost,

high-availability, pre-packaged and small footprint

bundle. Pre-set templates make for quick and easy

deployment and start up. Ready Set scales just as

easily. As your user base grows, simply add more

low-cost hardware nodes.

Ready Set is a platform that grows with the operator.

As more traffic moves from the PC internet to the

mobile internet, Ready Set provides the mobile

broadband platform to inexpensively and efficiently

manage multiple internet services.

Try Openwave’s Mobile Internet Ready Set Now…In summary, Openwave’s Mobile Internet Ready Set

enables smaller operators and operators in new

markets to become a “smarter pipe”—that is,

running a set of

smart services

through a single

mobile internet

platform for a

superior internet

experience on

existing mass-

market devices.

Mobile internet browsing becomes rich and fast—

with intelligent content adaptation, efficient—

utilizing the latest software to maximize existing

network infrastructure, convenient—with easy

discovery of new services, and valuable—through

the use of opportunistic service sign-up at the point

of interest.

For more information, please contact

[email protected] or visit www.openwave.com

Mobile Internet Ready Set

About OpenwaveOpenwave Systems Inc. (Nasdaq: OPWV) is one of the world’s leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including mobile analytics, content adaptation, mobile and broadband advertising, and a suite of unified messaging solutions.

As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, in an effort to increase the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave’s unique product portfolio provides a complete range of mobile internet service management, messaging, and location based solutions. Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.

Openwave and the Openwave logo are registered trademarks of Openwave Systems Inc. in various jurisdictions. All other trademarks are the properties of their respective owners.

Copyright © 2009 Openwave Systems Inc. All rights reserved. May 2009.

Capturing the Mobile Internet Opportunity

0

50

100

150

200

250

0.00

5,000.00

10,000.00

15,000.00

20,000.00

25,000.00

30,000.00

35,000.00

40,000.00

45,000.00

2008 2009 2010 2011 2012 2013

Mobile Internet Traffic

Mobile Internet Growth (China, India, ME & Africa, C. Europe)

Mobile Internet User Penetration

Source: Fierce Mobile Content, January 14, 2009, — Jason Ankeny, "Chinese Mobile Web Usuage Surges 133% in 2008"

System RequirementsSun T51x0

Linux Server X4150

Nortel 22xx Load Balancer

•

•

•

great mobile experience. Internet content from whatever

source must be able to display on the vast majority of

mass-market handsets, so that users are

not inconvenienced or forced to buy new devices.

2. Efficient use of network resources. Sophisticated

techniques, such as content caching and pre-fetching

of content, can reduce volume and cost of internet

backhaul. Similarly, content compression and TCP

optimizations can reduce over-the-air (OTA) traffic by

up to 70%. These techniques conserve valuable

bandwidth resources, while providing a much more

responsive user experience.

3. Ways to monetize the experience. Subscribers must

find services they want, while operators must develop

effective business models for monetizing those services

with easy payment methods.

4. A flexible platform at the heart of the solution. A low total-cost-of-ownership gateway platform,

which grows as the operator grows, should have a small

footprint but market-leading functionality. The platform

should be able to support compelling internet services

with real monetization opportunities.

Openwave’s Mobile Internet Ready Set more than meets

these requirements.

Openwave Integra provides a single platform

with a small footprint from which a whole suite

of smart services may be deployed. As the evolution

of Openwave’s market leading WAP Gateway,

Integra provides an easy migration path for

upgrading infrastructure.

Openwave premium service enablers plug into

Integra, or can sit alongside an existing gateway,

and offer flexible and rapid deployment of new, high

revenue-services in weeks, rather than months.

Openwave’s OpenWeb, Accelerator, and Passport provide

dedicated services for internet content adaptation,

optimization, service discovery, monetization, and more.

Any Website, Any Phone OpenWeb enables operators to significantly

increase their data revenues by enabling

subscribers to access the vast majority of the Web on their

mobile phones in a mobile-compatible format. OpenWeb

dynamically intercepts requests for standard web sites and

converts the web pages into highly optimized, functional

mobile phone-compliant WAP2 pages, resulting in an

excellent mobile browsing experience.

•

•

The Foundation of the Mobile Internet Experience Due to the personal nature of the mobile device,

subscribers have high standards for their mobile

internet experience.

User-Friendly Experience: Mobile phone users

accessing the mobile internet expect a superior user

experience—approaching that of a personal computer.

If the mobile operator cannot deliver this experience,

subscribers will find someone who can.

Speed and efficiency: No subscriber wants to wait for

downloads or, worse, lose service. But at the same time,

operators must optimize bandwidth usage that may be

based on 2G or 2.5G mobile networks. Even on 3G

networks, a very small number of data-intensive users

can easily cause network congestion. Costly internet

backhaul links over satellite also can lead to further

bandwidth restriction.

Discovery of services: In a market dominated by

difficult-to-reach, pre-pay subscribers, facilitating content

and service discovery is essential for operator success

and subscriber satisfaction.

Keeping costs down for everyone: Mobile phone users

are attracted to great services that don’t cost too much.

Operators must reduce capital and operating expenses

to be able to offer attractive, cutting-edge services at

competitive prices. Operators cannot afford to deploy

a chain of proxy machines—one for each new mobile

internet service.

www—Open For Business!

Requirements for a Mobile Internet Solution: Small footprint, low cost platform.

Let’s take a look at how Openwave addresses the four

requirements listed above.

1. Any website on any phone. A prerequisite for a

OpenWeb allows consumers to use their existing

phones unchanged. There is no need to install

any applications or new software, or modify

individual websites.

OpenWeb provides the richest, user experience across more handset types, more websites, and more content types than any comparable solution.

More Speed, Less BandwidthAccelerator provides truly market-

leading compression and caching of over-

the-air web content. In like-for-like tests, Accelerator

has demonstrated reductions of 40 to 70% in actual

data transmitted. For non-3G mobile networks, this

performance results in a service that is efficient, as

opposed to one that is virtually unusable. In addition

to bandwidth savings in the mobile network,

Accelerator provides substantially more efficient use

of internet backhaul links, whether these are provided

by cable or, as is commonly the case in newer markets,

by satellite.Accelerator thus improves the browsing

experience by speeding the loading times of mobile

web pages and content downloads, while maintaining

visual quality. Accelerator also brings popular content

closer to subscribers. Wherever possible, content is

cached post OpenWeb adaptation, which results in

the double benefit of optimized and adapted content.

Optimization is performed at the protocol level (for

example, TCP optimization) and at the content level

(for example, compression and caching). Popular

content can be pre-fetched before the user actually

requests it.

Original Image Size:118.67 KB (121522 bytes)

Optimized High:57.25 KB (58627 bytes)

Saving: 51.8%

Accelerator conserves bandwidth, improving the subscriber experience.

Capturing Revenue from Every User Passport addresses a long-standing

challenge—service discovery. Passport

enables operators to capture incremental revenue by

offering subscribers pay-as-you-go browsing access

and personalized service promotions for content and

services they might otherwise miss.

This “few-cents-a-day,” no-commitment, time-based

access is known to capture data revenues from the

casual or roaming mobile web user. In addition, the

flexibility to offer personalized promotions at the

natural point of interest drives new service adoption—

for example, premium news or sports services, gaming,

try-before-you-buy, and advertising subsidized

services. And the purchase of these services is

intuitive and easy to use, resulting in a “one click”

purchase. Passport is a proven solution, already

delivering new data revenues to operators today.

Passport encourages users to try and sample—with no commitment to buy.

A Next Generation Mobile Internet Platform

Integra—the heart of Openwave’s

bundled internet solution—provides a low-cost, pre-

packaged platform that serves as a central point of

control for all mobile internet services. With low-cost

hardware and standard deployment options, it is ideal

for smaller operators and newer markets.

The flexibility to introduce new services without

having to overhaul infrastructure is critical to

launching new services in a cost-effective manner.

Integra eliminates the need to chain proxies every

time a new service is launched. Its plug-in framework

and open APIs simplify the launch of all internet

services whether operator-owned or third-party.

Mobile Internet Ready Set

great mobile experience. Internet content from whatever

source must be able to display on the vast majority of

mass-market handsets, so that users are

not inconvenienced or forced to buy new devices.

2. Efficient use of network resources. Sophisticated

techniques, such as content caching and pre-fetching

of content, can reduce volume and cost of internet

backhaul. Similarly, content compression and TCP

optimizations can reduce over-the-air (OTA) traffic by

up to 70%. These techniques conserve valuable

bandwidth resources, while providing a much more

responsive user experience.

3. Ways to monetize the experience. Subscribers must

find services they want, while operators must develop

effective business models for monetizing those services

with easy payment methods.

4. A flexible platform at the heart of the solution. A low total-cost-of-ownership gateway platform,

which grows as the operator grows, should have a small

footprint but market-leading functionality. The platform

should be able to support compelling internet services

with real monetization opportunities.

Openwave’s Mobile Internet Ready Set more than meets

these requirements.

Openwave Integra provides a single platform

with a small footprint from which a whole suite

of smart services may be deployed. As the evolution

of Openwave’s market leading WAP Gateway,

Integra provides an easy migration path for

upgrading infrastructure.

Openwave premium service enablers plug into

Integra, or can sit alongside an existing gateway,

and offer flexible and rapid deployment of new, high

revenue-services in weeks, rather than months.

Openwave’s OpenWeb, Accelerator, and Passport provide

dedicated services for internet content adaptation,

optimization, service discovery, monetization, and more.

Any Website, Any Phone OpenWeb enables operators to significantly

increase their data revenues by enabling

subscribers to access the vast majority of the Web on their

mobile phones in a mobile-compatible format. OpenWeb

dynamically intercepts requests for standard web sites and

converts the web pages into highly optimized, functional

mobile phone-compliant WAP2 pages, resulting in an

excellent mobile browsing experience.

•

•

The Foundation of the Mobile Internet Experience Due to the personal nature of the mobile device,

subscribers have high standards for their mobile

internet experience.

User-Friendly Experience: Mobile phone users

accessing the mobile internet expect a superior user

experience—approaching that of a personal computer.

If the mobile operator cannot deliver this experience,

subscribers will find someone who can.

Speed and efficiency: No subscriber wants to wait for

downloads or, worse, lose service. But at the same time,

operators must optimize bandwidth usage that may be

based on 2G or 2.5G mobile networks. Even on 3G

networks, a very small number of data-intensive users

can easily cause network congestion. Costly internet

backhaul links over satellite also can lead to further

bandwidth restriction.

Discovery of services: In a market dominated by

difficult-to-reach, pre-pay subscribers, facilitating content

and service discovery is essential for operator success

and subscriber satisfaction.

Keeping costs down for everyone: Mobile phone users

are attracted to great services that don’t cost too much.

Operators must reduce capital and operating expenses

to be able to offer attractive, cutting-edge services at

competitive prices. Operators cannot afford to deploy

a chain of proxy machines—one for each new mobile

internet service.

www—Open For Business!

Requirements for a Mobile Internet Solution: Small footprint, low cost platform.

Let’s take a look at how Openwave addresses the four

requirements listed above.

1. Any website on any phone. A prerequisite for a

OpenWeb allows consumers to use their existing

phones unchanged. There is no need to install

any applications or new software, or modify

individual websites.

OpenWeb provides the richest, user experience across more handset types, more websites, and more content types than any comparable solution.

More Speed, Less BandwidthAccelerator provides truly market-

leading compression and caching of over-

the-air web content. In like-for-like tests, Accelerator

has demonstrated reductions of 40 to 70% in actual

data transmitted. For non-3G mobile networks, this

performance results in a service that is efficient, as

opposed to one that is virtually unusable. In addition

to bandwidth savings in the mobile network,

Accelerator provides substantially more efficient use

of internet backhaul links, whether these are provided

by cable or, as is commonly the case in newer markets,

by satellite.Accelerator thus improves the browsing

experience by speeding the loading times of mobile

web pages and content downloads, while maintaining

visual quality. Accelerator also brings popular content

closer to subscribers. Wherever possible, content is

cached post OpenWeb adaptation, which results in

the double benefit of optimized and adapted content.

Optimization is performed at the protocol level (for

example, TCP optimization) and at the content level

(for example, compression and caching). Popular

content can be pre-fetched before the user actually

requests it.

Original Image Size:118.67 KB (121522 bytes)

Optimized High:57.25 KB (58627 bytes)

Saving: 51.8%

Accelerator conserves bandwidth, improving the subscriber experience.

Capturing Revenue from Every User Passport addresses a long-standing

challenge—service discovery. Passport

enables operators to capture incremental revenue by

offering subscribers pay-as-you-go browsing access

and personalized service promotions for content and

services they might otherwise miss.

This “few-cents-a-day,” no-commitment, time-based

access is known to capture data revenues from the

casual or roaming mobile web user. In addition, the

flexibility to offer personalized promotions at the

natural point of interest drives new service adoption—

for example, premium news or sports services, gaming,

try-before-you-buy, and advertising subsidized

services. And the purchase of these services is

intuitive and easy to use, resulting in a “one click”

purchase. Passport is a proven solution, already

delivering new data revenues to operators today.

Passport encourages users to try and sample—with no commitment to buy.

A Next Generation Mobile Internet Platform

Integra—the heart of Openwave’s

bundled internet solution—provides a low-cost, pre-

packaged platform that serves as a central point of

control for all mobile internet services. With low-cost

hardware and standard deployment options, it is ideal

for smaller operators and newer markets.

The flexibility to introduce new services without

having to overhaul infrastructure is critical to

launching new services in a cost-effective manner.

Integra eliminates the need to chain proxies every

time a new service is launched. Its plug-in framework

and open APIs simplify the launch of all internet

services whether operator-owned or third-party.

Mobile Internet Ready Set

Transfer money to family. Check and compare market prices. Download new music. Text family and friends

with directions. Email Dad a reminder to close up the shop and join everyone.

Around the world, people of all ages are using mobile phones to make plans, do business, and have fun.

In newer markets without pervasive fixed telecommunication infrastructures, mobile phones offer new

freedom in accessing the internet—and new opportunities for operators.

Across continents, there is wide interest in accessing the internet from mobile devices. A quick snapshot

of year-on-year growth in the mobile internet —133% in China and 200% in parts of Sub Saharan Africa,

with a 673% increase in downloadable browsers in Latin America—demonstrates the potential for operators

who can meet the demand for mobile

internet access with a rich yet cost-

effective experience.

For over a decade, Openwave Systems

has been a leader in mobile internet

infrastructure—with over 70 operator

deployments worldwide. Today,

Openwave is providing its most

relevant and popular mobile internet

products in a new single, lightweight,

low-footprint offering, with a highly

competitive “all-in-one” price designed

for growing markets. Introducing the

Mobile Internet Ready Set.

2100 Seaport BoulevardRedwood City, California 94063 U.S.A. Corporate +1 650 480 8000Europe +44 2890 416 200Asia +81 3 5909 6100 http://www.openwave.com

Integra also serves as a single management point

from which to control and observe all internet

services, resulting in collective efficiencies like

performing common tasks just once. Integra also

simplifies the gathering of business intelligence

by extracting it from a single source.

A user of a less capable feature phone coming in

over a 2G network requires different services than

a smartphone user coming in over a 3G network.

Integra's sophisticated, rules-based workflow engine

ensures that only relevant services are applied when

processing a mobile internet request. The workflow

engine looks at the mobile device, subscriber profile

(and associated data plan), network type, destination

URL, and other custom attributes before invoking

the necessary services. The 2G-feature phone user

may require Accelerator and OpenWeb and may

be restricted to certain web sites, while the 3G-

smartphone user may simply require Accelerator

and have no web site restrictions.

Accessing the internet through Integra simplifies

deployment and increases efficiency, allowing

operators to quickly capitalize on new, on-demand

services such as streaming content, targeted

promotions and analytics. Integra builds on

Openwave's experience in the WAP gateway market

by supporting multiple protocols such as WAP Push,

HTTP and RTSP.

A Solution that Grows As You Grow Mobile Internet Ready Set provides Openwave’s most

beneficial mobile internet products in one low-cost,

high-availability, pre-packaged and small footprint

bundle. Pre-set templates make for quick and easy

deployment and start up. Ready Set scales just as

easily. As your user base grows, simply add more

low-cost hardware nodes.

Ready Set is a platform that grows with the operator.

As more traffic moves from the PC internet to the

mobile internet, Ready Set provides the mobile

broadband platform to inexpensively and efficiently

manage multiple internet services.

Try Openwave’s Mobile Internet Ready Set Now…In summary, Openwave’s Mobile Internet Ready Set

enables smaller operators and operators in new

markets to become a “smarter pipe”—that is,

running a set of

smart services

through a single

mobile internet

platform for a

superior internet

experience on

existing mass-

market devices.

Mobile internet browsing becomes rich and fast—

with intelligent content adaptation, efficient—

utilizing the latest software to maximize existing

network infrastructure, convenient—with easy

discovery of new services, and valuable—through

the use of opportunistic service sign-up at the point

of interest.

For more information, please contact

[email protected] or visit www.openwave.com

Mobile Internet Ready Set

About OpenwaveOpenwave Systems Inc. (Nasdaq: OPWV) is one of the world’s leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including mobile analytics, content adaptation, mobile and broadband advertising, and a suite of unified messaging solutions.

As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, in an effort to increase the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave’s unique product portfolio provides a complete range of mobile internet service management, messaging, and location based solutions. Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.

Openwave and the Openwave logo are registered trademarks of Openwave Systems Inc. in various jurisdictions. All other trademarks are the properties of their respective owners.

Copyright © 2009 Openwave Systems Inc. All rights reserved. May 2009.

Capturing the Mobile Internet Opportunity

0

50

100

150

200

250

0.00

5,000.00

10,000.00

15,000.00

20,000.00

25,000.00

30,000.00

35,000.00

40,000.00

45,000.00

2008 2009 2010 2011 2012 2013

Mobile Internet Traffic

Mobile Internet Growth (China, India, ME & Africa, C. Europe)

Mobile Internet User Penetration

Source: Fierce Mobile Content, January 14, 2009, — Jason Ankeny, "Chinese Mobile Web Usuage Surges 133% in 2008"

System RequirementsSun T51x0

Linux Server X4150

Nortel 22xx Load Balancer

•

•

•