Mobile Impact

Mobile for Business

Marc Nathan Sept 1 6 201 1

C om puting Eras

1 960’s – 1 980’s

1 980’s – 1 990’s

1 990’s – 2000’s

201 0’s – Present

Mainfram e

D esktop

Search

Mobile

Social2000’s – 201 0’s

By the Num bers

O n Average Am ericans spend 2.7 hours per d ay

socializing on their m ob ile phone

There are 5.3 b illion m obile

subscribers (that's 77 percent of the

world population)

Sm art vs. Featured

Text vs. Talk

8 trillion text m essages will be sent in 201 1

D ata surpassed voice in the US last year

O n average, wom en speak 28% m ore than m en

Tablets

Apple vs. And roid

Mobile users spend 81 m inutes a d ay using apps – surpassing the 74 m inutes spent per

d ay on web (As read on Guard ian.co.uk).

iTunes vs. Market

425,000 277,000

www

App vs. Web

Gam es; News; Maps; Social Networking; Music

Mobile Ad vertising

With a 201 1 forecast of $1 .24 b illion growing to $20.4 b illion

in 201 5, U.S. will close the gap with Japan

Mobile Paym ent

Near Field C om m unication (NFC )

Geo Location & C heck Ins

Mobile Barcod es

UPC-A Code

Augm ented Reality

Typical D evelopm ent C osts

iPhone $1 5k - $1 00k

iPad + 20%

And roid $1 0k - $1 00k

Mobile Web $5k-$30k

Web $8k - $1 5k

Responsive D esign

Thank You

Marc Nathan

m arc@ bulld oginterests.com

71 3-401 -9394