Mobile Health Services-a breakthrough model for serving rural populations

Piramal SwasthyaThe evolution of a breakthrough approach to solve the

rural healthcare delivery problem in India

Piramal eSwasthya is a break-through attempt

first made at Rajasthan, aimed at

democratizing healthcare in India that has now

spread across 7 states.

Using innovative and cost effective technology,

Piramal Swasthya is aimed especially at the

vulnerable sections and seeks to bridge the

access and delivery gap in healthcare.

104 Health informationHelpline

Mobile Healthservices

Telemedicine services

eSwasthya

• Healthcare to

vulnerable groups in

difficult to reach remote

areas

• Access to specialist

care

• Drug prescription

• Local literate women (Pirama Swasthya Sahayikas - PSS) trained and given medical kit and mobile phone

• Screening and diagnostic data shared with central call centre

• Prescription validated by a doctor shared

Piramal Swasthya - augmenting and supplementing public healthcare system to

address availability, accessibility and affordability issues

• 24 x 7 x 365 healthcare informationaccess

• Patient tracking system

• Credible advice on acute minor conditions

• Healthcare predictive analytics

• Screening and diagnosis of chronic conditions

• Promotive care

• Drug dispensation

• Patient tracking

3

The beginning- training primary health care workers

A local literate women from village is short-listed and trained for 21 days to work as Piramal Swasthya

Sahayika (PSS). PSS is trained to collect simple diagnostic information like temperature, blood pressure

etc.

In addition, she learns about preventive medicine, first-aid and customer service. PSS is given a medical kit

and marketing material.

Proudly wearing the colours of health and training to be a

primary health care worker

The initial model of e-swasthya changed and improved over time.

Villagers, who fall ill, visit the centre for consultation & treatment.

Piramal eSwasthya Centre

Riding on India’s telecom penetration to consult a doctor remotely

Primary health workers making notes on the health issues

Learning to diagnose basic health problems

Process Flow of eSwasthya

Assam Health Helpline Call Center

104 Call Centers offering healthcare services

Piramal Swasthya - using telecom to bring health information to remote areas

Assam

Rajasthan

Karnataka

Maharashtra

Mobile Health Services in Rural Areas

Rajasthan

Mobile Health Services in Assam

Village outreach in Telangana

Mobile Health Services in Andhra Pradesh

Mobile Health Services in Rajasthan

Telemedicine - Access to specialist through Technology

Mother & Child health monitoring in remote villages affected by security issues

(terrorist and/or others) or where there are no doctors.

Piramal Swasthya has served 43.7 million beneficiaries till today.

Female beneficiaries including female children

(January 2014 to February 2015)

S.No. Service Area

Total

Number of Female

beneficiaries

0 to 14 years

(Female)

1 Health Helpline – Call Centers 10,60,596 3,17,056

2. Mobile Health Services 5,81,517 5,886

3. Tele Medicine Centers 7,825 1,278

Total female beneficiaries 1 year 16,49,938 3,24,220